Google used a short video to tease a feature for its Augmented Reality (AR) glasses that could be AR's killer app. They don't look bad, either.
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The post FIR #254: AR You Ready? appeared first on FIR Podcast Network.

In this episode of the Chats with Chip Podcast, Noel Andrews of JobRack explains how talent from Eastern Europe and other parts of the world can supplement your workforce.
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The post CWC 84: Leveraging overseas talent to grow your agency appeared first on FIR Podcast Network.

Search "blockchain" and you're sure to find plenty of commentaries that proclaim the core Web3 technology doomed. It can never work, they say, and they outline a broad range of reasons. Yet blockchain is already managing processes in the background -- some of which you may already be using in your own home. Neville and Shel explore some of the ways blockchain-based technologies are becoming everyday tools and what this means for communicators.
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The post FIR #253: Blockchain In Your House appeared first on FIR Podcast Network.

Matthew Rechs confesses that he was not a great manager at first but he learned some fundamental rules that will benefit anyone who hopes to be more than an old-school boss. For internal communicators, Rechs' "promises" -- first published as a series of tweets -- can serve as the foundation for a targeted effort to elevate effective management in your organization.
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The post FIR #252: Managers, Not Bosses appeared first on FIR Podcast Network.

This episode features #ThoughtLeader and #Expert Susan Drumm.
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The post #740: Susan Drumm w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.

Earned media efforts are becoming less effective with journalists but even more important with executives. What is one to do? Gini Dietrich has four tips for the perfect pitch in 2022.

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The post Spin Sucks 194: It Needs to Be a Perfect Pitch appeared first on FIR Podcast Network.

POAPs are getting to be a big deal, with Warner Music inking a deal with the organization behind them. Never heard of POAP? It's the Proof of Attendance Protocol, used to mint a special kind of NFT that serves as proof you were there, whether it's a concert, a conference, or some other kind of event or activity. Their use by businesses is inevitable. Even internally, companies can award POAPs to employees who attend the town hall, for example, some of which could wind up being highly coveted. In this episode, Neville and Shel break down POAPs and their potential for organizations, especially those looking to engage Gen Z-aged individuals.
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The post FIR #251: Proof of Attendance appeared first on FIR Podcast Network.

Chip and Gini discuss how you should think about agency size — and why you shouldn't be looking for a secret formula to give you the answer.
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The post ALP 150: How big should my agency be? appeared first on FIR Podcast Network.

Nissan and Toyota are entering the metaverse, one with a focus on employees and the other targeting consumers. They join some other auto manufacturers that have already established a metaverse presence. Fidelity Investments is also setting up shop, as is Vanity Fair. And these are a drop in the bucket among the businesses staking metaverse claims.
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The post FIR #250: Go for a Drive in the Metaverse appeared first on FIR Podcast Network.

In this episode of Chats with Chip, Jon Morris of Ramsay Innovations shares his perspective as a former agency owner turned agency financial advisor.
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The post CWC 83: Getting a handle on your agency’s finances appeared first on FIR Podcast Network.