Who is responsible for deception at the top? Gini Dietrich digs into the story of Elizabeth Holmes and Theranos and explains why the finger can't be pointed at PR.

Continue Reading →

The post Spin Sucks 193: Who is Responsible for Deception at the Top? appeared first on FIR Podcast Network.

For those who are weary of the staged, curated images people share on social networks like Instagram (as if their lives were truly that enviable), BeReal wants to be the antidote. It is finding favor with the college-aged crowd but there could be untapped opportunities for businesses to participate, too.
Continue Reading →

The post FIR #249: Getting Authentic with BeReal appeared first on FIR Podcast Network.

In this episode of the Agency Leadership Podcast, Chip Griffin and Gini Dietrich discuss why you should master basic, traditional agency pricing before you advance to some of these more advanced techniques.
Continue Reading →

The post ALP 149: When to get creative with pricing your agency’s services appeared first on FIR Podcast Network.

As part of the IABC Career Roadmap, the business leader path is essential to our profession and its role within society. The business leader plays a critical role in shaping an organization's future by adopting the Global Standard for the profession while building and maintaining a well-structured, competent, and trusted organizational communication function.

In this Circle of Fellows, our panel of top international communication advisors explores executive communication and leadership, its importance in organizations, and how we as communication professionals build the relationships and competence of executives. They will discuss how to add business value while expanding communication competencies and coaching the people who drive today's organizations.
Continue Reading →

The post Circle of Fellows #80: Executive Communication appeared first on FIR Podcast Network.

Cross-posting your social media posts is a great way to extend reach and get more bang for your image/video/text buck. It can also backfire when not done well and some platforms actively discourage it. Neville and Shel share some thoughts on cross-posting in this episode.
Continue Reading →

The post FIR #248: Cross-Posting Do’s and Don’ts appeared first on FIR Podcast Network.

This week on Spin Sucks, Gini Dietrich gives tactical tips on how to implement the PESO Model" and explains how to measure its success. 

Continue Reading →

The post Spin Sucks 192: It All Starts With Owned Media appeared first on FIR Podcast Network.

Galen Low, co-founder of The Digital Project Manager, joined Chip on this episode to talk about how agencies can improve their project management skills to improve the results that they produce for clients while also contributing to the agency's bottom line.
Continue Reading →

The post CWC 82: How to manage agency projects for profitable results appeared first on FIR Podcast Network.

Mining big data is a routine activity among many organizations. That’s exactly what a company called Hiq was doing with data it obtained from public LinkedIn pages. LinkedIn sued and now an appeals court has upheld a lower court ruling determining that such web scraping is legal. The next monthly, long-form episode of FIR will... Continue Reading →

The post FIR #247: Permission to Scrape appeared first on FIR Podcast Network.

Paul and David have been on Twitter for 15 years. In this episode, we discuss the relevance of Twitter and tips for B2B marketers on to use the network. The best practices really haven't changed much over the years. 
Continue Reading →

The post FIR B2B #156: Time to Talk About the Twitter appeared first on FIR Podcast Network.

It is not uncommon for agencies to hire other agencies to do work for them. Unfortunately, sometimes that comes with the lead agency telling the subcontractor that they won't be paid until the ultimate client pays.
Continue Reading →

The post ALP 148: Payment terms for agency subcontractors appeared first on FIR Podcast Network.