From experimentation, ideation, and storyboarding to producing the actual images to be used in an ad, advertising agency creatives are finding Artificial Intelligence image generators like DALL-E, Midjourney, and Stable Diffusion instantly useful, saving time and money without sacrificing the end results. Does this spell the end of the graphic arts business?
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The post FIR #284: Ad Agencies Embrace AI Art appeared first on FIR Podcast Network.

In this episode of the Agency Leadership Podcast, Chip and Gini discuss some of the more popular "single number" metrics that some advocate — and then explain why they may not be the best for your purposes.
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The post ALP 166: The One Magic Agency Business Metric appeared first on FIR Podcast Network.

Neville and Shel were together in person to record this episode, which focuses exclusively on leadership communication. The recording happened on Neville's dining room table as Shel and his wife were on a two-week vacation in England and Ireland.
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The post FIR #283: Communicators Helping Leaders Lead Through Communication appeared first on FIR Podcast Network.

How should you handle it when clients ignore your recommended course of action? When should you push back — and how should you do it?
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The post ALP 154: Handling clients who disagree with your agency’s advice appeared first on FIR Podcast Network.

In this episode, Chip and Gini discuss the merits of some of these arguments and explain how agency leaders can think about the right mix of contractors and employees in their own businesses.
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The post ALP 155: Should your agency hire contractors or employees? appeared first on FIR Podcast Network.

How should you handle it when one of your agency's employees — or prospective new hires — comes to you and asks you to match another offer?
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The post ALP 156: Bidding wars for agency talent appeared first on FIR Podcast Network.

Do you know what your clients really value from their relationship with your agency? Often we know that we are creating real value for a client, but it isn’t always aligned with the value that they see.
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The post ALP 158: What value do clients believe your agency provides? appeared first on FIR Podcast Network.

In this episode, Chip and Gini share their perspectives, including what has gone wrong for them in the past — and how you can make sure that you are communicating effectively with your team, clients, and prospects during turbulent times.
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The post ALP 157: Agencies and the possible Recession of 2022 appeared first on FIR Podcast Network.

This episode will help you to build or improve your own framework for reporting that should lead to better results, happier clients, and improved retention.
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The post ALP 159: Measuring (and reporting) your agency’s results for clients appeared first on FIR Podcast Network.

In this second part of a two-part series, Zach Hyder explains what it has been like to transition from agency coach to president of the agency founded by Ward Hubbell.
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The post CWC 87: Going from agency coach to agency leader (Part 2 of 2) appeared first on FIR Podcast Network.