Paywalls are making earned media more and more challenging. What are communicators to do? Gini Dietrich shares her approach to successful earned media on this week’s episode of Spin Sucks. 

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The post Spin Sucks 189: Earned Media in the Age of the Paywall appeared first on FIR Podcast Network.

A public kerfuffle between two journalists on Twitter revolved around whether journalists need to establish a personal brand. The fact is, everybody already has a personal brand; the question is how you approach the maintenance of that brand in a social media world. Neville and Shel explore the elements of personal brand-building in this episode.
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The post FIR #241: Your Personal Brand, Journalist Edition appeared first on FIR Podcast Network.

Some agency leaders have seen what works for Saas (Software as a Service) companies and assume they should be doing the same thing to grow their own businesses.
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The post ALP 146: Why SaaS marketing tactics probably won’t grow your agency appeared first on FIR Podcast Network.

We interview Barbara Casey, the CEO of Mobile High 5, about how to be effective at integrating SMS with loyalty programs, ways to mix online and bricks and mortar retailing, and why you should know the text code 7726.
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The post FIR B2B #154: SMS Texting for B2B With Barbara Casey appeared first on FIR Podcast Network.

Radio Shack and Better.com can rest easier these days, now that P&O Ferries has established a new low for how to lay off employees. Outrage is evident everywhere from government responses to citizen protests and tweets from horrified social media users. The fallout is just beginning, yet P&O's leadership just doesn't seem to give much of a damn. What's a communicator to do?
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The post FIR #240: You’re Fired! Get Off Our Boat! appeared first on FIR Podcast Network.

Sharing the spotlight with employees is not only a leadership skill that empowers a team but is also a sign of strong emotional intelligence. Gini Dietrich discusses how leaders can share the spotlight with their team.

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The post Spin Sucks 188: Gleefully Share the Spotlight appeared first on FIR Podcast Network.

New U.S. regulations may require companies to disclose both the impact of their operations on climate change and the risk they face from global warming. With similar requirements already law in the U.K., communicators need to consider the best way to protect their companies' and clients' reputations as this self-reported information goes public.
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The post FIR #239: Communicating Climate Risk appeared first on FIR Podcast Network.

In this episode of the Agency Leadership Podcast, Chip and Gini explore the benefits of specializing and finding a focus.
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The post ALP 145: Does your agency need to find a niche? appeared first on FIR Podcast Network.

Russia's invasion of Ukraine tops the coverage in the March edition of The Hobson and Holtz Report, the long-form monthly "For Immediate Release" podcast, with a look at the motivations for companies to cease their operations in Russia, the use of an AI deepfake as an element of Russian disinformation, and the White House's appeal to TikTok creators to help offset propaganda; Dan York shares his thoughts on the internet in Ukraine and Russia. Also in this episode: an update on the UK's Online Safety bill; why the revelations about Ronn Torossian's ethical misdeeds should lead the PR industry to finally take steps to clean its own house; the top technology trends of 2022, according to Accenture, and why Clubhouse may have launched the social audio movement but may not be around long enough to reap the rewards. In his Tech Report, Dan York shares news from Twitter, Facebook, and Instagram, and looks at proposed web usability guidance from the U.S. Justice Department.
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The post FIR #238: Deepfakes and Other Weapons of War appeared first on FIR Podcast Network.

“Strategic” communication is differentiated from other communication by one simple concept: It is “the communication principles, strategies, and initiatives used to further an organization’s goals,” according to one communication-focused website. (It’s not a bad definition, though it fails to mention “measurable,” which is a critical element of strategic communication.)

The target of an organization’s strategic communication efforts is the organization’s stakeholders, those individuals, groups, or organizations directly involved with — or indirectly affected by — the organization and its work. This includes employees, people who live in the communities where the company operates, investors, the financial community, partners, vendors, suppliers, government at all levels, and more.

Communication — strategic or not — is multi-directional. (Crafting communication collateral and distributing it to an audience is not communication. It’s messaging.) As a result, effective strategic communication almost always is designed to produce engagement with the stakeholders for whom the communication has been crafted.

How to do this effectively was the focus of the March episode of IABC’s Circle of Fellows.
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The post Circle of Fellows #79: Engaging Stakeholders Through Strategic Communication appeared first on FIR Podcast Network.