Your hosts James King and Ashley Pollak dive into Gossage's legendary work, where he flipped advertising on its head by embracing radical authenticity.

Ever heard of an ad that doesn’t even mention the brand? Gossage did just that.

Join us as we explore how Gossage’s wild ideas can inspire today’s advertisers to embrace honesty, absurdity, and a touch of chaos. 

This episode features a rich discussion on building and sustaining interconnected, resilient communities transitioning from virtual to in-person interactions. Set in The Firehouse Salon at The Hub co-working space, the dialogue includes insights from Amy (PR consultant), Sam (co-founder of The Hub), and Will (head of production at Pasha). 

Key topics include the significance of capping memberships to maintain intimacy, balancing scaling with close-knit atmospheres, and the role of vulnerability and open-mindedness in fostering connections. Highlighting lessons from the electronic music scene and iconic venues like Pasha, the conversation underscores the importance of sustainability, feedback, and passion in driving successful communities and marketing strategies. 

The episode concludes with reflections on iterative improvement, honest customer engagement, and upcoming discussions focused on authenticity in business.

00:00 Welcome to the Firehouse Salon
00:07 The Importance of In-Person Connections
00:29 Exploring Community Dynamics
01:04 Introducing the Panelists
01:30 Defining Community
03:54 Challenges of Scaling Communities
10:50 The Role of Events in Building Community
16:27 Sustainability and Sobriety in the Music Scene
18:17 Carbon Neutral Event Initiatives
18:46 Inspiring Communities and Event Brands
19:54 Club Culture and Community Vibes
21:05 The Role of Founders in Community Building
23:24 Authenticity in Marketing and Branding
25:06 Challenges and Strategies in Marketing
31:52 Feedback and Adaptation in Business
35:40 Concluding Thoughts and Future Plans

In this episode, hosts Ashley Pollak and James King discuss the lost art of letter writing. Turning to their patron saint, Howard Gossage, they explore how his letter writing turned ink into conversation and later collaborations with iconic figures like John Steinbeck and Marshall McLuhan.

From putting pen to paper to sending voice notes, Ashley and James share how they have used unconventional forms of communication to open doors and forge new relationships.

Whether you're looking for a reason to reach out to someone you admire, or you're wondering what the modern equivalent of a pen pal looks like today, listen on.

This episode features an insightful conversation with Andy Pearson, VP of Creative at Liquid Death. Discover how Liquid Death's unique approach to humour-driven, engaging, and purpose-driven marketing parallels Gossage’s philosophy. Andy shares his journey from ad school to building a radically creative brand, discussing standout campaigns and the strategy behind Liquid Death’s success. This episode underscores the importance of entertainment and genuine engagement in marketing.

00:00 Introduction to the Firehouse Salon and Howard Gossage

03:15 The Creative Journey of Andy and Liquid Death

05:41 Innovative Marketing Strategies and Campaigns

08:32 The Philosophy Behind Liquid Death's Marketing

11:52 Challenges and Criticisms in the Marketing World

15:15 Liquid Death's Unique Approach to Branding

23:31 Future Aspirations

Our latest monthly online meetup bringing together diverse minds come together to discuss topics aimed at broadening perspectives.

This episode host Ashley Pollak brings together a fantastic group of humans - Motorbike Innovator Hugo Eccles, Comedian Pierre Hollins, Creative Craftsman Jamie Bell and my Tediophobe Sophie Whippy 

We delved into the concept of absurdity, particularly how it can be based on either nonsensical or hardworking principles to effectively communicate serious messages.  Explored various examples of successful campaigns utilising absurdity, including famous ads like the Monty Python radio ad and campaigns by brands like Liquid Death and Elvie. 

We explored the need for authenticity and real observation in absurdity to make a lasting impact, and how brands can leverage absurdity to stand out and resonate more with their audience.

In this episode hosts Ashley Pollak and James King explore the groundbreaking work of advertising legend Howard Gossage, focusing on his use of absurdity and humour. They discuss how Howard challenged industry norms with campaigns like the Qantas Airlines promotion, where he offered a live kangaroo as a prize, and his partnership with comedian Stan Freberg on the Contadina tomato paste ads, which helped the brand rise to the top of its market. The conversation also covers Howard's Pink Air campaign for FINA, where he humorously promoted the fictional "pink air" for tires, creating engagement and community around the brand.

Ashley and James explore how the trauma of World War II led to a surge in absurd, anarchic comedy, particularly in Britain with shows like The Goon Show, featuring war veterans like Spike Milligan, Peter Sellers, and Harry Secombe, who used humour to process their experiences. This post-war comedy, born as a reaction to the serious and repressive atmosphere of the time, provided escapism and influenced global humor, paving the way for Monty Python. The hosts discuss how this shift in humor eventually made its way into advertising, with Howard Gossage pioneering the use of wit and absurdity in his campaigns.

We delve into the multifaceted world of attention in today's digital age, traversing the spectrum of focused obsession and casual consumption, unravelling how attention works, its implications for both content creators and consumers.

Join hosts Ashley Polak and James King as they delve into the inventive world of advertising legend Howard Gossage. 

In this episode, they explore Gossage's unique approach to capturing attention through the ingenious paper airplane competition, created to entice major airlines to advertise in Scientific American. Discover how Gossage's playful and interactive campaign not only met its objectives but also became a cultural phenomenon, drawing entries from around the globe and securing extensive media coverage.
 
Learn about the strategies behind the campaign, the humorous and creative elements involved, and the enduring impact of Gossage's innovative advertising methods. Plus, enjoy special insights from industry experts and a clip from the legendary Peter Coyote. 

Welcome to The Firehouse Salon Live. In this episode Emma Stackhouse, Ashley Pollak, Sam Richardson, Adam Skuse, and Justin Obermann discuss how Gossage’s approach to interactive and participatory advertising is still relevant. The panel explores how modern brands can integrate personalisation and tactile experiences, akin to Gossage's use of coupons, in a digital age. They delve into the impact of social media and platforms like LinkedIn, emphasising the importance of bravery in creative marketing, and the potential for reinstating more human, conversational elements in advertising.  

"This is a story about an ad. It also says a good many implicit things about the ad-reading public...

You can take a look at the ad here

The ad is question sang the praises of a certain make of shirt, and it appeared in the New Yorker. In order to demonstrate the excellence of the shirtmaker's workmanship, a handkerchief-sized piece of shirting mysteriously equipped with buttonhole and pocket was offered free to readers who would write in and say what they thought the thing was for. Suddenly the "Shirtkerchief" was famous and Miss Afflerbach was deluged with mail. At last count, 11,342 people had written in - a record-breaking response in The New Yorker's experience..."

Howard Luck Gossage, 1960

This podcast episode documents that marvel.