Hedy & Hopp CEO & Founder Jenny Bristow, along with Director of Data & Technology Mark Brandes, Director of Activation Lindsey Brown, and Marketing Analyst Cassie Haxton, discuss Hedy & Hopp’s experience becoming the first marketing agency with team members certified in various Epic marketing and analytics tools. They share opportunities for healthcare marketers to leverage Epic tools in their daily work.Our four-year relationship with Epic led to the opportunity for Hedy & Hopp team members to get certified in various Epic marketing and analytics tools. Epic recognizes the importance of marketers in the patient experience and client demand for certified partners. Marketers can effectively use Epic tools to enhance patient experience and communication strategies, with messaging capabilities that engage both current and prospective patients. Epic offers a wealth of data for demonstrating ROI, tracking patient acquisition, and showing the impact of marketing campaigns. While the platform itself has a visually-outdated interface, its structure and depth is highly sophisticated. Implementing features in Epic is not an easy undertaking, but having an overall understanding of the system has the potential to be extremely valuable to healthcare marketers.If you are interested in learning more about using Epic for your marketing, we are hosting an in-person Learning Lab on Epic and marketing analytics at The Healthcare Interactive Conference (HCIC), with registration opening soon. We are also offering a free virtual session covering the same content from HCIC shortly after the conference. Sign up at HedyandHopp.com/EpicWebinar.
Connect with Jenny:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/jennybristow/

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