One of the most recognizable sports brands ever is big into NFTs, but not here to maximize profit. Today's pod will look at how the Chicago Bulls manage their brand, their logo, their everlasting success from the 1990s, and how they have approached launching into web3. We'll also look at the revenue streams of the NBA, and how the league is hell bent on maximize each avenue.

Steph Curry is Forbes' #5 highest paid athlete of 2022. But by the time he's done playing, his business moves and crypto investments could make him even richer than Michael Jordan. LG dives into the business of Steph Curry and his mega deals with Under Armor and FTX. 

A message from LG. We are taking time to retool things at The First Mint, and quite frankly the podcast is the first thing I want to change. It needs a refresh. This podcast will return the week of October 17th, with a fresh approach, new stories, and the love of sports we all started with. And maybe, just maybe, a new partner or two.

What do we, as normal people, actually own in web3? Yes, we own the NFTs, but we SHOULD own the network. Today's guest, Jess Sloss, runs The Seed Club: an incubator for web 3 communities and networks. On today’s show, we discuss what we as participants in this network (and our multiple sub networks) should expect from the space, and what it should expect from us.

There’s a golden question in NFTs - Where is it all going? There’s no straight answer here. The NFT boom came out of nowhere, as did its biggest players. So with no predictable origin, it’s challenging to predict a future, or a final act. But today's guest cares less for what the future holds, and more for what creators need right now today. He is a mission-based builder, and develop one of the industry's most useful tools, Premint. Brenden Mulligan joins us on the show. 

It's here. The most practical use of sports NFTs has arrived on NFL ALL DAY, and the man behind it all joins us for an in-depth dive into the platform, its future, and his background in sports marketing. Welcome Dave Feldman to the show, the GM of one of the most important products in the space.

We know NFTs have potential, but just how big will they get? We welcome a true OG and podcaster, Andrew Steinwold, host of Zima Red, to break down how NFTs will come to swallow land deeds, international markets, and all forms of commerce. Plus, we get a sneak peek into the early days of the NFT scene.

What if you quit your job to RESEARCH crypto full time and write about it? That's todays guest, Jack Niewold, who has covered the LUNA collapse, the ETH Merge, the Celcius Collapse, and hands out lengthy advice FOR FREE on the internet. We cover his how he got started, his tips for 100x on an altcoin, and what to look for in the future of NFTs. 

What does it take to get 5000 Likes on a single tweet about NFTs? Today's guest, ThreadGuy, can tell you all about it. He started writing threads, but is now a primary player in the meme economy of the crypto world. His secrets to success include capturing timely sentiment, a competitive nature, and an absolutely chaotic approach to making daily content. 

Its coming. The much talk about ETH merge is just a month away, and the price action is heating up. But WHAT exactly is the merge, and how will it affect our NFTs? And more recently...what is this talk of forking? We bring on a legend, 0xQuit, to talk us through one of the most hyped events in crypto history.