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Join Ash and Kane as they talk through the practical steps you can take to get started on your podcasting journey in 2024 as an independent creator. From deciding on your content to how to get accountability, they cover everything you need to know to just get started in podcasting without wasting precious time or breaking the bank.

KEY TAKEAWAYS

• Before you do anything else, nail down exactly who your audience is.
• Once you know who your listeners are you can figure out what your message is, the problems you want to solve and therefore the content you want to create.
• Regardless of what you might think, you need to differentiate yourself and being niche is one of the ways to do this successfully in podcasting.
• If you properly commit to something, by taking a step and creating accountability, you are much more likely to continue and follow through.
• Once you have started to create content, you can then make artwork etc to match this. Your ideas for the branding will change once you start to record episodes.
• Your branding, name etc can evolve and change over the years, what you decide on now doesn’t have to be what you keep forever.
• You don’t need a perfect podcast to launch, it’s most important that you just get started.
• Perfectionism usually comes from fear of failure.
• The most important thing for success in podcasting is simply creating great content.

BEST MOMENTS

"What are you talking about, who are talking to and what problem are you solving?”

“You need to differentiate”

“It changes and evolves naturally”

“90% of it [podcasting success] is content”

“The longer you wait to create your content the more people that are going to have a head start on you”

VALUABLE RESOURCES

https://podcasts.apple.com/ie/podcast/all-up-in-your-biz-with-yvonne-tchrakian/id1710512693

Website

EPISODES TO CHECK OUT NEXT

Podcast Production - The Cost of the Wrong Choice

How to Launch a Number 1 Podcast - Part 1

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

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Email: [email protected]