Anne Mahlum from 1 location to over 100! No, not a franchise. All owned and operated by this amazing team.

Tune into this episode to find out how in the world Anne was able to build such an amazing company in such a short period of time.

Anne Mahlum is the Founder and CEO of SolidCore!

She is currently the Founder, Owner and CEO of a fast-growing boutique fitness company she founded in DC in 2013 called [solidcore] In just 5 years, Anne has grown her company to more than 50 locations (entirely corporately owned) with more than 100,000 clients, including Michelle Obama. [solidcore] has studios in DC, Virginia, Maryland, Pennsylvania, Florida, Indiana, New York, Texas, Georgia, Minneapolis, North Dakota, Connecticut, Illinois and Michigan. In late 2017, Anne brought on Peterson Partners as a minority investor to help take the company to close to 100 locations by the end of 2020. She has received notable media attention for her success as a woman entrepreneur and business acumen, including features in The Washington Post, The Washington Business Journal and Runner's World.

Prior to [solidcore], Anne was the CEO of Back on My Feet (BoMF), a non-profit organization she founded in Philadelphia in 2007 that uses the power of running to change the way those experiencing homelessness see themselves so they can make real change in their lives, which includes employment and independent housing. In addition to Philadelphia, the organization now has chapters in Baltimore, Washington D.C., Boston, Chicago, Dallas and Indianapolis, Atlanta, New York City, Austin and Los Angeles. Anne led BoMF to become a $6.5M privately-funded organization with staff of 48, thousands of volunteers and hundreds of members. Anne's vision for Back on My Feet is simple, yet bold - to help as many people as possible, in the most efficient way as possible, redefine themselves so they can redefine their life and, just as important - to change the perception of homelessness on a global scale.

Anne's work with Back on My Feet has been featured in countless times in both local and national media. In 2012, Anne hosted a documentary for MTV called The Break on youth homelessness and she was recently featured in a book, called 50 Everyday Heroes. Anne has been named ABC world News Person of the Week, a CNN Hero, New Yorker of the Week, a top 40 under 40 individual by Philadelphia and Washington DC's Business Journal, as well as Crain's New York.

Anne is also a motivational speaker and regularly speaks at corporate events, academic institutions and conferences on numerous topics including, leadership, being bold, finding your happiness, the business behind starting a nonprofit, and social change.

She is originally from Bismarck, North Dakota and currently lives in Washington, DC. She has completed 12 marathons, one on every continent - most recently Antarctica!

Anne instagram: @annemahlum www.fitbizpodcast.com

We hear it all the time!

Best Coffee, Best Gym, Best Personal Trainer and even Best Ice Cream and Movie!

But how?

First, let's talk about why you should consider becoming the BEST.

The best Benefits from the market our outrages. The BEST outperforms the #2 by 10x almost in any and every category from Movies to all the way to Ice Cream.

What's even crazier is that the #2;3;4;5 are almost bringing in the same revenues and profits with barley any difference compared to #1 who is 10X ahead of every single one of them.

Especially today when everyone is looking for the BEST online: Google, Amazon, Netflix...

Here is 2 example of the movie opening weekend:

TW LW Title (click to view) Studio Weekend Gross % Change Theater Count / Change Average Total Gross Budget* Week # 1 N The Lion King (2019) BV $191,770,759 - 4,725 - $40,586 $191,770,759 $260 1 2 1 Spider-Man: Far from Home Sony $21,202,431 -53.3% 4,415 -219 $4,802 $319,861,843 $160 3 3 2 Toy Story 4 BV $15,551,086 -25.8% 3,750 -460 $4,147 $376,484,435 - 5 4 3 Crawl Par. $6,095,561 -49.2% 3,170 - $1,923 $23,930,371 $13.5 2 5 5 Yesterday Uni. $5,020,835 -25.2% 2,662 -93 $1,886 $57,517,300 $26 4 6 4 Stuber Fox $4,115,279 -50.0% 3,050 - $1,349 $16,197,143 - 2 7 6 Aladdin (2019) BV $4,085,424 -33.8% 2,105 -452 $1,941 $340,326,138 $183 9 8 7 Annabelle Comes Home WB (NL) $2,601,687 -53.7% 1,981 -1,228 $1,313 $66,523,888 - 4 9 8 Midsommar A24 $1,596,447 -56.5% 1,105 -1,602 $1,445 $22,479,475 - 3 10 9 The Secret Life of Pets 2 Uni. $1,535,065 -52.1% 1,380 -940 $1,112 $151,556,230 $80 7 11 11 Avengers: Endgame BV $1,514,741 -28.0% 985 -458 $1,538 $854,531,934 $356 13 12 19 The Farewell A24 $1,145,320 +222.0% 35 +31 $32,723 $1,648,747 - 2 13 33 The Art of Self-Defense BST $1,080,607 +844.8% 550 +543 $1,965 $1,239,896 - 2 TW LW Title (click to view) Studio Weekend Gross % Change Theater Count / Change Average Total Gross Budget* Week # 1 N It: Chapter Two WB (NL) $91,000,000 - 4,570 - $19,912 $91,000,000 - 1 2 1 Angel has Fallen LGF $6,000,000 -49.1% 3,229 -107 $1,858 $53,460,501 $40 3 3 2 Good Boys Uni. $5,390,000 -43.3% 3,193 -265 $1,688 $66,849,700 $20 4 4 3 The Lion King (2019) BV $4,193,000 -39.4% 2,610 -580 $1,607 $529,106,439 $260 8 5 6 Overcomer Affirm $3,750,000 -33.8% 2,153 +326 $1,742 $24,706,163 $5 3 6 4 Fast & Furious Presents: Hobbs & Shaw Uni. $3,720,000 -42.4% 2,299 -673 $1,618 $164,252,145 $200 6 7 12 The Peanut Butter Falcon RAtt. $2,276,430 -24.6% 1,310 +61 $1,738 $12,282,689 - 5 8 7 Scary Stories to Tell in the Dark LGF $2,275,000 -54.5% 2,101 -646 $1,083 $62,100,734 $25 5 9 5 Ready or Not FoxS $2,229,000 -62.3% 2,350 -648 $949 $25,630,688 $6 3 10 11 Dora and the Lost City of Gold Par. $2,170,000 -47.1% 1,788 -689 $1,214 $54,159,150 $49 5 11 10 Once Upon a Time in Hollywood Sony $2,155,000 -47.7% 1,402 -591 $1,537 $134,357,282 $90 7 12 9 The Angry Birds Movie 2 Sony $1,625,000 -61.7% 1,854 -1,457 $876 $38,002,894 $65 4 13 8 Spider-Man: Far from Home Sony $1,230,000 -71.4% 1,433 -1,729 $858 $388,112,846 $160 10 14 27 Brittany Runs a Marathon Amazon $1,036,186 +149.2% 230 +182 $4,505 $1,902,218 - 3

Thank you so much for all the questions and emails you send me! We really appreciate it.

We went over the questions and categorized the 5 most common ones in this episode.

From How to Hire A players to all the way to when to open up your second studio and daily habits that will get you there.

Enjoy!

www.fitbizpodcast.com

What an amazing episode what an amazing guest Don Saladino!

Don is literally the most wanted Coach. His client roster includes everyone from A- The Avengers to all the way to X-Men and anything in between.

He is responsible for our superheroes on the big screen. You might see an occasional post from Ryan Reynolds or Hugh Jackman on their social media about lifting some heavy weights with Don.

In this episode, we start from a humble beginning. Don Started in the industry about 20 years ago with the Mom and Pop Equinox back then! You can learn how he got where he is today and how he overcomes the big crash in 2008!

More about Don:

Don Saladino is one of the most in-demand and respected trainers in the business. For over 20 years, he has coached actors, athletes, musicians, and titans of business function at their full potential. He is also responsible for some of Hollywood's most coveted physiques: Ryan Reynolds, Blake Lively, Jake Gyllenhaal, John Krasinski, Emily Blunt, Liev Schreiber, Sebastian Stan, Morgan Hoffman, Hugh Jackman, & David Harbour are among his roster of clients who have trained with him at Drive495 gym in Soho, Manhattan.

Saladino has been tapped as a fitness expert in publications such as Men's Health, Men's Fitness, Met Rx and most recently, was featured on the cover of the March issue of Muscle and Fitness. He has also been featured in Origins, In Touch, US Weekly, and People; and has made appearances doing live fitness demos on The Today Show, Page Six TV, People NOW, The Better Show, & The Juice.

Now Saladino is sharing his tried-and-true programming, along with cutting edge techniques, with a worldwide audience through his social media accounts and the Playbook app, of which he serves as CTO.

His ability to be at the forefront of fitness trends has garnered him the iconic Muscle & Fitness cover, as well as, made him a sought-after brand ambassador for top-tier health brands.

Don lives in Cold Spring Harbor, NY with his wife, Mel, and their two children, Amelia and Donny Jr.

#SuitUpWithDon #ToneUpWithDon

This is the episode that ALL PERSONAL TRAINERS & COACHES need to hear!

Adam Brammer aka Gandalf of Gains @barbarianScholar on IG is an amazing coach who has figured out the secret recipe being in the industry for over 15 years.

All I can say ladies and gentlemen that learning never stops. Not even after college and this episode is full of opportunity to improve yourself and your services at your facilities.

I HIGHLY recommend that you tune in and pay attention because he speaks his heart out 4U and really explains what it takes to be successful and how your clients can actually achieve their results with you every single time!

A great episode about courage, hustle, and business.

Ben Feinson founder of Cryo Fuel has an amazing story originally from the U.K. to the United States.

Tune in to learn about his hard aches as a business owner in the most competitive market in the U.S. NYC.

Ben walks us through the absolute beginings of him being a gym owner then switching to this new concept and coming to the U.S. He shares what it took him to do that and how he got where he is today.

https://www.cryofuel.com/

Insta: @benjaminfeinson

In this episode, we are going to share how we made $46,927.50 recurring revenue at our newest location in West Village, NYC. Which is only 700SF.-> Busting the myth of bigger and more is better.

Listen to this episode in a way that this is just the intro. We are actually creating a full class 4U where you get all the details from Picking our location to all the way to filling it up!

In that class that we are going to put out there 4U:

The Break Down on how we did it The Exact Sales Scripts and Tactics The How to open a Profitable Studio Checklist The Key Mistakes to Avoid Checklist The Exact Ads we used The Exact Funnels The Exact Emails The Exact Texts

Furthermore: How to Pitch to Media The Perfect Grand Opening Party Checklist COMIN SOON!

In this epsiode I look at some stats provided by IHRSA:

Average Fitness Studio Revenue is Less Than $300,000 in a year… We already broke that Run Rate in month 1.

According to this stat as well the bigger your studio the more you make. wrong… the only reason that is even a thing because they are able to fit in more low ticket sales clients…

However, in our case, we are only 700 SF and we made almost the amount in month 1 they made all year. Their overhead is way bigger with those sizes and you really don't need as much space. You wanna look at retail stores and restaurants that are successful and steal their ideas on profit per SF! TRUST ME you don't want big unused space in your industry... It's pretty safe to say that we operate some of the smallest studios in the U.S. with some high revenues and profits compared to the Fitness Industry. Bigger is not always better. Our biggest studios actually make less money than our smallest ones. We learned the hard way as well. More details on www.danielnyiri.com

Aren't you all sick of it by now?! Anybody with a microphone, with a podcast, a camera, computer, or a phone can position themselves in front of you as a so-called "Expert". SLXLM​​ Yet they have not done anything to show they deserve the title. It's difficult 4U to decide who is real and who isn't, and most people don't take the time to investigate the truth because these "Experts" are all over the internet with their content. They are just flooding the internet with content to stay in front of you, so that you trust them. It's the "IF I SEE THIS DUDES FACE ENOUGH HE MUST BE LEGIT!" Which of them has built a real company? Who had or has a gym right now? Is it one location, is it 100? Are they still in business? The problem is that most of these people have mastered the game of content and online marketing. Not the skill that they are teaching or selling, just the online marketing part. The sales funnels and squeeze pages and Insta/FB and YouTube marketing part. Quite frankly most of these should be marketing for that expertise since you bought into it and not into their crap gym Sales Classes & Sales Coaching on how to close customers... For example, the person who is teaching you how to scale up your gym or close customers or build the most fantastic team to get you there might not know anything about any of that stuff and more than likely never even had a group of people to lead, maybe 1-5. I've researched 100s of them, and they are a team of one yet they're selling how to build a team?! 90% of the time they legitimately have no real background or experience in building a real Fitness Business let alone a team. So to learn from these people on how to hire your first, second, 20th employee, might not be the best decision since they have never had a real team themselves. Most of these people just learned how to get in front of you enough to 1) Position themselves as the expert and 2) Earn your trust by having you see their your face over and over and over again with nothing really to show for their success. There are many decent ones who use their customers to tell their success stories. However even a BROKEN CLOCK IS RIGHT 2 X PER DAY, and you might want to ask the question to yourself did these customers with the fantastic results get the results because of this "GURU," or they earned it because they are actually great…? So what to do? How to find out if they are REAL or FAKE? MXLLS​​ Do your own investigation and google their name. Ask people about them. Look around. Is he or she all over the media? Being featured, being at speaking engagements as a thought leader? Has this person written a book? No, a REAL published book, not an e-book, cute. If the REAL business that they have sold or still have and are running is legit and you can find some real stories, features, and results about it you can start trusting that person more. But a good rule of thumb is to only learn from people who you would want to switch places with. LOOK THEM UP! So if your goal is to have more than one studio, you might not want to learn from a person who never had one or only had one to show for, especially if it is one that is not even open anymore. Know what you want and seek out the people who have mastered it. The only reason we are launching OUR MASTERMIND GROUP in 2020 is because we had enough people reaching out to us about it. I personally did not think about launching it till I "retire" and have someone else entirely run my company while I sit on the board and focus on the mastermind group and the retreats with you all! However, when you see a need, you jump on it. And there is a need big-time; I am not gonna lie the "FAKE GURU" crap did push me over the edge as well. I want to create the NO EXCUSES success formula 4U that will get you results or your money back. Just like our Fitness Studios all over the world! And as you might already know, my mission in life is to eliminate obesity, and this allows me to do it faster. As long as you are successful, you are getting clients to be healthy and successful, so we are just working together to eliminate obesity. Even if we never do business together, I hope that this article will help you as a guide to able to make the right decision when you pick your coach or mastermind group! They are handy, and there are so many amazing coaches out there, you have to make sure you do your homework before you sign up with one. Even if they are amazing, they might not the best fit 4U! And a REAL business coach will tell you that.

What an amazing episode! Just listen to their amazing story and how they have learned from their mistakes and created something amazing from it!

Lauren Berlingeri studied at The Institute of Integrative Nutrition where she became a certified holistic nutritionist and health coach. Lauren is a Canadian host, fitness expert and international model.

She was the star of the popular web series "Woman Vs. Workout" which grossed over 15 million views. She has been featured in Women's Health Magazine, Shape Magazine and Fitness Magazine.

Katie Kaps is a startup executive and entrepreneur. She holds degrees in International Economics from Georgetown University and the London School of Economics, and took Tough Mudder from $10m sales to $150m sales, earning her employee of the year in 2013.

She also has worked in investment banking, venture capital, and held CEO roles in startups prior to launching HigherDOSE.

https://higherdose.com

In this episode, I had the chance to sit down with the founder of HACKD Fitness Pamela Gold.

She is also an author of an amazing book that is all about the 5 base pillars of life.

She gives away some pretty amazing golden nuggets about how to get started on your Fitness Business Journey. Especially start with a plan and her plan was based on a MIND MAP!

Pamela has been passionate about mind, body and spirit optimization from a very young age. An overachiever from the start, she grew up on a farm in upstate NY, attended Yale University as a Microbiology and Biochem major, and then moved to NYC where she supported the growth of a restaurant chain from 18 locations to over 100 and was the point person on an IPO, all by the age of 24. After becoming a mom, she became passionate about physical fitness and wellness and founded Fulfill Fitness, specializing in personal training and nutrition coaching. She then spent two years as President of The Beacon Program, a NYC behavioral therapy based food and weight clinic.

HACKD Fitness represents what Pamela sees as the future of fitness: the convergence of science and tech to give us the next generation of evidence-based evolution.

Pamela is also the best-selling author of Find More Strength: 5 Pillars to Unlock Unlimited Power and Happiness. She lives in NYC with her husband Roger and 2 children, Talia and Jesse.