The Fitcarma Podcast

Unlock the secrets to marketing success in your fitness business. Join us as we delve into the crucial difference between marketing strategy and tactics. Barry breaks down the essence of each, helping you understand why they're both essential.

Discover how your marketing strategy is your blueprint for success, setting you apart from the competition. It's your compelling story that resonates with your dream clients and guides your decisions.

Learn why your marketing tactics, like social media posts and ads, should align with your strategy for maximum impact. Get inspired by real-life examples, including Patagonia's 'Don't Buy This Jacket' campaign.

This episode is the audiobook version of an ebook we wrote called 'Why You're Not Selling Out Your Classes (& What To Do About It!)' where we summarize what we feel is everything you need to know about what it takes to easily and confidently attract more of your dream clients.

As you listen, you'll notice that at the end of each section are some journal prompts to help you take action and implement what you learned into your own business.

To download a copy of the ebook for free, and also gain access to an in-depth mini-course called 'How To Attract An Avalanche of Your Dream Clients' (also 100% free), go to fitnesscareermastery.com/avalanche.

In this ebook you'll learn:

• 4 Foundational steps to finally achieve sold-out classes like clockwork.
• The mistake you might be making that leads to appealing to only 3% of the market.
• Why marketing your workout is holding you back from getting more clients than you can handle.
• How to stand out as the perfect solution to your dream clients by capitalizing on what makes you unique.
• Finally, ditch throwing spaghetti at the wall and hoping it sticks when it comes to client acquisition.

DOWNLOAD YOUR FREE COPY & GAIN ACCESS TO THE MINI-COURSE:

fitnesscareermastery.com/avalanche

Welcome to the NEW Fitcarma Podcast!

For 200 episodes spanning half a decade, we brought on experts from every corner of the industry to share what they know about what they do best. We interviewed everyone from marketing experts, legal, finance, studio design, vocal coaches, and professional class reviewers, you name it.

But now that we're back, we're going to change things up a bit...

Press play to learn how, and listen as Barry & Shay tell their stories for the first time ever on the show.

Welcome to the NEW Fitcarma Podcast!

For 200 episodes spanning half a decade, we brought on experts from every corner of the industry to share what they know about what they do best. We interviewed everyone from marketing experts, legal, finance, studio design, vocal coaches, and professional class reviewers, you name it.

But now that we're back, we're going to change things up a bit...

Press play to learn how, and listen as Barry & Shay tell their stories for the first time ever on the show.

This episode is going to cause you to question a lot about our industry, and how you're offering the experience of exercise in your business. Because when it comes to inclusion, there is so much that we don't think of that is causing a massive population of people to feel unwelcome and defeated by what you're offering, rather than the way you hope they feel- inspired and excited to come back again. And I guarantee most of it is flying under your radar.

Things like… how you program your workouts, how you coach your workouts… whether or not offering pre-choreographed classes are the right thing to offer. How you've positioned your equipment in the room, and what that equipment is in the first place. Even down to what we define as "fit" or "fitness" in the first place! You'll learn about why each of those and more might be culprits by listening to this episode today.

What's so interesting to me is that the biggest concern that we hear fitness business owners talk about is their ability to attract new clients, or get clients to stay longer, and in this episode, you'll learn that the answer to that may come from the realization that you've unconsciously and unintentionally been scaring away a huge potential clientele, simply from adopting too limited a view of what your business can be.

SHOW NOTES:

https://www.tashaedwards.com/

https://www.instagram.com/iamtashaedwards/

Our guest in this episode is a business operations consultant and attorney for fitness, wellness, and creative professionals. She's passionate about providing her clients with her playbook and systems to teach them how to build the business they want and deserve, without the constant anxiety, overwhelm, exhaustion, or frustration. Through the conversation, we tackle a ton of valuable topics like:

1. Knowing the right way to grow by finding the right relationships with complimentary businesses.

2. Learning from what others do well, and what others don't do well, and applying that to your business.

3. Setting boundaries... sdpecifically how legal policies and procedures/ client agreements/ terms of service are really just a way of of communicating our feelings in a legal document in a way that protects your energy and peace of mind which is directly linked to the success of your business.

4. Reframing the importance of legal agreements- no matter what size business you run. Why it's vitally important that you don't put your future and fate in the hands of a sketchy google doc. Take yourself seriously as a business owner.

5. We wrap up with our guests's take on the future of fitness

SHOW NOTES:

She Vs. World Podcast

https://www.daniellesteadblanton.com/

If you're a regular listener of the show, you know we talk a lot about leveraging your uniqueness to scale your business- whether that be your unique origin story, your core values, your beliefs, or your unique skills. The reason is because

#1, there is no one else like you in the world, and you can immediately set yourself apart from competitors this way, and

#2, your clients aren't buying your workouts- they're making a buying decision based on how you make them feel- and that comes from what you share about your beliefs and values, and how you believe your unique approach can change their life.

The best way to communicate this is through utilizing the power of story, and in Episode 190, we dove deep into just how powerful storytelling is to scale your business and find success. But something we didn't talk about is specifically how to do that.

That's why we invited back our guest today- so he can teach you how to find that leverage to

#1- get more clients and make more money,

#2, leverage how you do what you do by packaging or productizing your values and beliefs and the way you do what you do, and

#3, how you can start to get others to reach out to you for opportunities.

Of all the episodes we've done, I think that what we talk about today is one of the simplest and most effective ways to scale your business based solely on leveraging who you are and what you believe. On that note, please welcome back Jude Charles to the show.

LINKS:

https://athleticgreens.com/fcm

Jude's Story Bank Journal

Jude's Newsletter

We've partnered with ACE for a few recent episodes to bring you the best info on how to future-proof your business. In this truly heart-driven conversation our guest speaks about why turning a mirror on yourself and consistently self-assessing is the key to career longevity. This involves taking a hard look at your interests, your skills, the types of people you want to serve, and what superpowers you have (because your uniqueness is always going to be the thing that brings you the most success- if you lean into it).

What comes next is a process of marrying this self-assessment, and what YOU want to give to your clients with what they actually NEED. Press play now to learn what that process looks like.

LINKS:

https://www.instagram.com/anthonyjwall_fit/

ACE Pro Compass to Provide Unprecedented Ongoing Career Support to ACE Certified Professionals (acefitness.org)

ACE Continuing Education: Workshops and Specialist Programs (acefitness.org)

Free Webinars | Fitness Webinars | ACE (acefitness.org)

The big question we unpack in this episode is... what does your community really want from you? And we're not talking surface-level stuff like abs... What do they really want out of the time they've sold to you?

Today's episode features a marketing consultant for health & wellness entreprenuers, focused on helping wellness brands grow and learn how to effectively market their businesses.

But this interview is different in that she's not here to talk about granular tactics, tools and tricks that you would expect a marketing consultant to deliver.

We dig deep and talk about the foundational aspects of your marketing strategy. hospitality, relationship building, community building and what that really takes.

We talk about the pitfalls of marketing price and explore the benefits of marketing VALUE. After all, she calls herself your foundational marketing expert and guide. The work that she does is really where your marketing journey begins, and what all your future marketing decisions stand upon.

LINKS:

https://foreverfriday.co/

https://fitnesscareermastery.com/wellnessliving

Do you have an area of expertise in fitness? Have you ever considered writing continuing education content, or producing your own training program? Maybe you've mastered one skill that you want to share.

If you're wondering what the steps are to producing something that could be accredited by an organization like ACE, then press play on this episode, where Shay continues her conversation with Chris Gagliardi, the Scientific Education Content Manager with ACE.

LINKS:

https://www.acefitness.org/ https://www.acefitness.org/about-ace/ace-mover-method/

https://athleticgreens.com/fcm