Brace yourself for part two of this epic conversation with not one but TWO very important guests that we are so excited to introduce to you. We feel so lucky and are incredibly honored to host the content and product managers at AFAA / NASM, Rich Fahmy and Steve Myers. These institutions are THE place where we as fitness professionals go to gain important knowledge on training and physiology, but, as you’ll discover in the episode they recognize that we as an industry have missed a metric when it comes to how we speak about group fitness and they are committed to enacting change in the industry through the products and education that they’re creating.

 

The metrics for success in personal training are not exactly the same for group fitness. And the metric that we often miss is what people truly come to group fitness for and it’s important that this is reflected in our messaging and marketing so we can attract the people that are looking for those benefits. We're not going to give it all away, but we have a fascinating conversation that, we think, will leave you fired up and empowered.

 

Book Your Breakthrough Session:

www.fitnesscareermastery.com/breakthrough

Brace yourself for an epic two part conversation with not one but TWO very important guests that we are so excited to introduce to you. We feel so lucky and are incredibly honored to host the content and product managers at AFAA / NASM, Rich Fahmy and Steve Myers. These institutions are THE place where we as fitness professionals go to gain important knowledge on training and physiology, but, as you’ll discover in the episode they recognize that we as an industry have missed a metric when it comes to how we speak about group fitness and they are committed to enacting change in the industry through the products and education that they’re creating.

 

The metrics for success in personal training are not exactly the same for group fitness. And the metric that we often miss is what people truly come to group fitness for and it’s important that this is reflected in our messaging and marketing so we can attract the people that are looking for those benefits. We're not going to give it all away, but we have a fascinating conversation that, we think, will leave you fired up and empowered.

 

Get One Month Free Using Collective:

http://collective.com/promo/FCM

The more we learn about the fitness industry, the more we realize how incredibly complex it is. The messages that the average consumer receives from the media, beauty culture, diet industry, fitness industry and even holistic wellness trends can be confusing and contradictory. Especially for women.

 

Shrink yourself, but take up more space. Lift heavy to get strong, but don’t get too bulky. Fit and healthy can happen at any age, but try all these tricks to look younger. Over the decades, we’ve been told that wafer thin is chic, to have a muscular Amazonian bod is empowering, goddess-like curves are divine and body neutrality is the ultimate path to self-love and acceptance.

 

Whatever the ideal of the decade that has been sold to us, we ate it up (or sweat it out) hoping that if we consistently show up to the gym and group fitness classes we can change our physique and we will be accepted, more successful, respected, worthy of love and finally feel like we belong. What we discover is that the process and the journey through physical exercise is infinitely more powerful than the results that we get.

 

 

Throughout the history of fitness there have been unsung heroines that understood this complex and powerful dynamic. They started movements that not only re-shaped bodies but re-shaped the world as we know it.

 

 

Our guest in this episode does a really excellent job of shining a light on some toxic traits of the fitness industry while illuminating the very best parts and the potential that we have as fitness professionals not only change people’s lives but to influence fashion and beauty trends, music and even consumer goods like tampons and cereal. The way we move… shapes our society.

 

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We're so glad you're going to play this episode. This is a really powerful conversation that Barry had with a friend and colleague who runs the Fitness Business Asia Podcast, and what you’re going to hear in this chat are some really actionable takeaways on how to develop the culture of your business, which should be the #1 thing that you invest in, because the strength of your culture has a direct impact on the quality of experience that you provide, and the quality of experience you provide has everything to do with your success.

 

 

Gotta get the mind right before you get your business (or your body) tight. 

 

Did you know that over 95% percent of all people who start a workout routine fail? Or that over

84% of Americans feel anxious, stressed, or depressed on a weekly basis? I think this is true especially if you are an entrepreneur.

 

Why are there more fitness, mental health, & nutrition solutions than ever, but people are still

more overweight and unhappy with their bodies and lives than ever? Why do so many people

struggle with yo-yo dieting and sticking to a workout regimen?

 

Many mental health solutions focus on talk therapy or chemical intervention, but do not address

issues with deep seeded beliefs and habits that are incongruent with what you want to create,

 

Similarly, the $40 billion fitness industry focuses largely on nutrition, basic healthy habits,

workouts, and external transformation, which is only 20% of the solution.

 

That other 80% that is key to your clients success and your solution to attrition and retention and therefore the keystone of the success of your business. Is Mindset. 

 

As a business owner it’s imperative that you cultivate a strong mindset of success in order to serve your community in the most impactful way just as it’s important for your clients to cultivate a strong mindset as they embark on the journey to change their bodies and their lives and instill new habits to unlock their full potential.

 

You cannot out train, out-work, or out-willpower a bad belief system. My guest today wants to show you how you can finally audit and recalibrate your limiting beliefs, heal your own personal traumas so you are best equipped to show up for your people, and build the business and the life of your wildest dreams. 

 

EPISODE LINKS:

Book A Breakthrough Session With Beth

Running your own business is one of the most fulfilling and empowering things you can do, but can also be the hardest thing you’ve ever done. And at times, it can feel like you’re stuck on a very brutal hamster wheel that causes you to spend hours late into the night doing tasks for your business that you wish you could outsource or delegate, but can’t yet, and it feels like that day will never come.

 

Our guest in this episode is so positive (not a surprise, because she’s a positive psychology coach) but also she will fill you with a lot of hope- that with a little bit of courage you can do the things that are simultaneously scary, but also the what will free you, and allow you to enjoy running your business.

 

Shay and I believe that the world needs you- needs you exist to help more people fall in love with movement, and if that’s going to happen, you’ve got to fully enjoy what you’re doing, and thrive doing it.

 

We hope this episode takes you a step closer to realizing that, and as our guest puts it, takes you from crazy to calm, and even if you’re scared, you’ll find the courage to do it anyway.

 

Resources:

https://www.loom.com/

https://www.tango.us

https://www.gallup.com/cliftonstrengths

https://www.viacharacter.org/

 

Cory's Crazy To Calm Resource:

https://bit.ly/coryzackercrazytocalm

 

Check out Collective:

http://collective.com/promo/FCM

 

In this episode, Barry shares his experience taking a recent yoga class, and how his experience points to the future of the fitness industry.

 

86% of people say they'll pay more for a better experience. 77% of people say they're working out for reasons other than their body. The answer is clear. People don’t care about the workout. They care about the experience they have while doing it.

 

Learn why Flow State is the future of fitness, and don't forget to sign up for Shay's upcoming 2022 events:

 

Four Pillars of an Unforgettable Class Experience:

www.fitnesscareermastery.com/liveyourdream

Flow Spirit and Science Workshop:

www.fitnesscareermastery.com/flowspirtandscience

In this episode Shay shares THREE THINGS that happened this week and downloads some insights she had to you. She's gonna let you in behind the scenes and share some takeaways from conversations she's had with clients and colleagues, something that really got to her on the internet, along with some thoughts and tips for you to think about that we hope will resonate with you.

It was supposed to be fun! You entered the fitness industry because you didn't want to play by the rules of being in an office to work. You get to sweat, move, get fit, feel good doing it, AND wear significantly more comfortable clothing! PLUS the most important thing of all... you get to make other people feel better about themselves. Make them feel more empowered. More confident. Show up as a better version of themselves in their life. That can all quickly fade away when you realize how hard this industry is. How hard it is to run a fitness business. Or fill up your classes. Somehow it looked easier on the other side...

 

We most often hear that the biggest challenge fitness creators and entrepreneurs face is simply not knowing or feeling confident in the ins and outs to running a successful and scalable business. Sometimes this is due to just being more passionate about teaching or interacting with people than the numbers and organization side, or it can be due to fear- because you don’t like dealing with the financial side of your business, or don’t feel confident in your ability to manage your finances, you sweep everything under the rug so you don’t have to look at it. But when you gain the confidence in what you’re doing- and enables you to take conscious steps to grow your business- and ultimately change the lives of more people. You’ll wind up enjoying your career choice even more.

 

That’s why in today’s episode we brought on an expert to teach you three fundamental pillars to scaling your business. And be sure to stay tuned to the end- because we’re offering you a free gift that can help you master these pillars. Our guest in this episode is the Head of Content at Collective.

 

Collective is a first of its kind back office platform that empowers you to succeed for the life of your business and beyond. They strive to give you the freedom to focus on what matters by taking care of everything from business incorporation to accounting, bookkeeping, tax services, payroll and access to a thriving community- all in one platform. You have the power to control your financial future. It’s time to unleash it.

 

Get one month free using Collective:

http://collective.com/promo/FCM

If you haven’t read the article in the New York Times by Holly Burns, we’re gonna break it down for you in this episode. It’s called “Breaking Up with Peloton” and highlights why some superfans are done working out at home. We’re going to walk you through the 5 big takeaways from the article, share our thoughts, tell some stories and give you a few tips and resources to walk away with.

 

CLICK HERE TO READ THE ARTICLE.