The Fitness Business Life Podcast

Fresh back from three days in the Algarve at Joe Parrish's Man Mission Money event, MJ Lennon shares the biggest lessons he took away from a room full of entrepreneurs.

He covers why deadlines drive decisions and why accountability and consequences make goals happen, and why you need to talk to your prospect's soul and not just their mind.

He also gets into the beliefs to carry into every sale, why proximity expands possibility, and whether you're enduring the process or enjoying it.

Then he gets honest about what he sacrificed to grow his last business, what Tom Foxley's emotions drill taught him about "what you resist persists", and why if the path ahead is clear, you're probably on someone else's.

These lessons are about fitness, business and life, and they're worth hearing whether you were in the room or not.

Naval Ravikant says there are four kinds of leverage: people, capital, media and code. In this episode of Fitness Business Life, I trace how leverage has shifted over the centuries from people to capital, to media, and now to code and AI. Never in history has an ordinary person, even someone starting with nothing, had such easy access to all four.

So why isn't everyone using it?

I don't believe people are just lazy. I think most of us are held back by four inner enemies:

• Comfort. Maintenance is a myth. You're either growing or you're declining.
• Avoidance. Familiar chaos can feel safer than unfamiliar freedom.
• Playing the victim. It's easier to blame your job, your kids or the hours in the day.
• Ego. Success comes down to who, not how. It isn't weak to ask for help; it's weak to pretend you don't need it.

By the end you'll know which of the four is running your life, and what to do about it.

If this one hits home, share it with a friend who needs to hear it.

In this episode, I sit down with my good friend Sam Shephard, founder of The Juice Jar.

Sam takes us back to his early days in the Royal Marines, his experiences serving in Afghanistan, and the tragic diving accident that took the life of his close friend, Damien Moran.

Sam was awarded the George Cross for the extraordinary courage he showed in attempting to rescue him.

We also get into how those years in the military shaped the way Sam approaches business today.

We talk about making decisions quickly, moving forward even when you don’t have all the answers, and being willing to back yourself when you believe in something.

Sam shares how he went from knowing very little about the health and wellness side of hospitality to building The Juice Jar, learning through experience, mistakes and necessity along the way.

We also discuss investing in yourself and your business, managing a team, building strong company values and culture, and why sometimes you have to make the decision first and figure things out afterwards.

Finally, Sam shares what he believes is currently missing from the fitness and wellness space and where he sees the biggest opportunities going forward.

A brilliant conversation about leadership, courage, decision-making, business and the lessons that can only come from experience.

This is shorter episode of the Podcast. Just me sharing my thoughts on the next evolution of my business.

Hopefully it inspires you to make the big decision you've been putting off. And in time I'll listen back on it with fond memories.

Hope you enjoy.

In this episode, I sit down for a live interview with Ryan “Chaos” Curtis.

If you don’t know Ryan’s story, he was a high-level mixed martial artist on his way to UFC who suffered a catastrophic injury in training.

He broke C4, C5, and C6, and did such extreme nerve damage that he was left critical, completely paralyzed, and told he might never move again—not just walk, but move at all.

This is Ryan’s story of how he overcame that adversity and defied every odd stacked against him.

From being told he may never move again to getting back on his feet, Ryan now shares his journey so others can take the lessons from his pain and apply them to their own lives.

Today, he uses his story to inspire, uplift, and make the lives of people around him better.

I hope you enjoy and subscribe :)

Joe Parish is a renowned trainer who's become the high performance coach for coaches. Joes energy is infectious and in this episode he walks us through his journey from gym floor trainer to business coach and mentor.

Like, subscribe and leave a review :)

Kyran is a mental performance consultant known for helping business owners & coaches achieve more in less time.

We talked business, boxing, mental performance, chimps and human emotions.

This was such an incredible conversation that I hope you get so much value from.

As always, if you do, please share with a friend who could benefit from hearing it.

Cath Reohorn taught psychology for a decade before moving into copy writing for coaches. In this episode she and I discuss the best practices for businesses, the changes in copy writing with the introduction of AI and why repelling an audience is more important than attraction. Hope you enjoy and subscribe.

In this episode I'm talking Periodisation for business and how programming for strength can cross over to entrepreneurship.

Hope you enjoy and subscribe.

In this episode you'll find out: What High Performance truly means?

How optimising sleep makes you a better decision maker.

What Nutrition protocols Callum recommends for high energy tasks?

What supplements are actually worth while using?

And why real world practical application beats the highest level of theory?

I hope you enjoy and subscribe!