The Fitness Entrepreneur Show

If you want to work with us personally to build and grow your online coaching business, go to fitnessentrepreneur.com and fill out the application form.

For more training join our free Facebook group at: https://www.facebook.com/groups/FitnessEntrepreneursOfficial/

If you want to work with us personally to build and grow your online coaching business, go to fitnessentrepreneur.com and fill out the application form.

For more training join our free Facebook group at: https://www.facebook.com/groups/FitnessEntrepreneursOfficial/

If you want to work with us personally to build and grow your online coaching business, go to fitnessentrepreneur.com and fill out the application form.

For more training join our free Facebook group at: https://www.facebook.com/groups/FitnessEntrepreneursOfficial/

If you want to work with us personally to build and grow your online coaching business, go to fitnessentrepreneur.com and fill out the application form.

For more training join our free Facebook group at: https://www.facebook.com/groups/FitnessEntrepreneursOfficial/

If you want to work with us personally to build and grow your online coaching business, go to fitnessentrepreneur.com and fill out the application form.

For more training join our free Facebook group at: https://www.facebook.com/groups/FitnessEntrepreneursOfficial/

If you want to work with us personally to build and grow your online coaching business, go to fitnessentrepreneur.com and fill out the application form.

For more training join our free Facebook group at: https://www.facebook.com/groups/FitnessEntrepreneursOfficial/

If you want to work with us personally to build and grow your online coaching business, go to fitnessentrepreneur.com and fill out the application form.

For more training join our free Facebook group at: https://www.facebook.com/groups/FitnessEntrepreneursOfficial/

If you want to work with us personally to build and grow your online coaching business, go to fitnessentrepreneur.com and fill out the application form.

For more training join our free Facebook group at: https://www.facebook.com/groups/FitnessEntrepreneursOfficial/

If you want to work with us personally to build and grow your online coaching business, go to fitnessentrepreneur.com and fill out the application form.

For more training join our free Facebook group at: https://www.facebook.com/groups/FitnessEntrepreneursOfficial/

Episode Summary:

3 Keys to Building a Successful Online Fitness Coaching Business

The online fitness coaching space is extremely competitive. To become successful, you need to stand out from the crowd. 

You don’t need to reach thousands or millions of people to build up a successful business, it’s all about building an authentic and engaged following, which takes time and effort. 

Here are 3 important things you should focus on.

1. Attention

Getting attention is critical, without anyone knowing about you, you do not exist in the marketplace. With social media, everybody has the tools to build a brand and can reach hundreds of millions of potential customers. There are many ways to get attention, you can get it through ads, through content, through referrals, door to door presentations, and many other ways. 

Content marketing is one of the best ways to build up a rapport with your audience and gain their attention before trying to sell them anything. 

People will trade their attention for "value", so make sure your content is providing value for your followers. The best way to do this is to focus on your niche and become an expert on one specific topic.

2. Enrollment

To have a real business you need to have paying customers, once you have the attention of potential clients you need to spark conversations with them, which over time leads them to sign up as paying clients. 

Aim to provide win-win opportunities, filter out those who you can genuinely help, it is much better in the long run to build long-term relationships with your clients. You should avoid pushy sales techniques, but at the same time don’t be afraid to sell - be proud of what service you provide, as it's creating value for them (if it isn’t you don’t have a good product).

3. Delivery

There are lots of fitness coaches in the market, to stand out you must deliver results! When you make promises you must deliver, even better over-deliver. If you over-deliver, they will become even bigger fans, and this will help you to spread the word about your services because you have built up trust with your fans and clients.

The best fitness coaches understand that they exist to serve their clients, don't have the mindset whereby you think “what’s in it for me”, think about how you can serve clients. If you make this your mindset you will be more successful in building up long-term relationships with your clients and thus higher long-term profits.

The Bottom Line

Getting these three areas right creates a sustainable model that essentially sustains itself. Building up an engaged audience leads to enrollment (signing up clients), and then you need to deliver results or the whole model falls apart. 

When you are a successful fitness coach you will be helping your clients to change their life. Use their stories in your content marketing - genuine stories connect with other potential clients and provide proof that your fitness program works.

If you want to work with us personally to build and grow your online coaching business, go to fitnessentrepreneur.com and fill out the application form.

For more training join our free Facebook group at: https://www.facebook.com/groups/FitnessEntrepreneursOfficial/

If you want to work with us personally to build and grow your online coaching business go to fitnessentrepreneur.com and fill out the application form.

For more training join our free Facebook group at: https://www.facebook.com/groups/FitnessEntrepreneursOfficial/

Episode Summary:

How to Get Coaching Clients

Once you have built up your audience and have people watching, reading, and viewing your content you now need to convert some of your followers into paying clients.

There are two main paths you can take to get clients.

The first is the ‘indirect’ path – whereby some of your audience who have interacted with your content reach out to you asking about one-on-one coaching. Once you have a large enough audience it is inevitable that some members of your audience will start to reach out to you.

The second is the ‘direct’ path – which is when you might post on social media with a direct call to action letting your audience know that you have client spots available. With this approach, you want to avoid being too overly aggressive and “sleazy”. You run the risk of “burning” your audience if they get annoyed with your constant sales pitches and then unfollow you.

What Is the Best Path to Take?

The best path is to do a mixture of both. Have great content and work on building up your brand, but at the same time don’t be afraid to pitch your coaching services from time to time. The thing is, your audience will be changing all of the time, and a lot of your audience might not even know that you offer coaching services, so you have to let them know.

It’s a good idea to start conversations with potential clients before you ask them to commit to signing up for your coaching services. Try to find out what it is they are after from a fitness coaching program, for example, what are the specific things they want to work on. 

The best superpower in the fitness coaching space is to have empathy for your clients, you can deploy this by getting to know the client first and try to understand their ‘motivations’ for their fitness goals.

Not every person will be a good fit for you, don’t be afraid to refer some potential clients to other coaches or professionals if you can’t help them. In the long run, you will have much better success if you are pickier about which clients you take on. 

Your success is ultimately connected to how well you help people, and you’ll have much better success in helping people if you are actually in a position to help them.

When it comes to designing your communications to promote your coaching services, don’t make the mistake of using online sales scripts and following sales advice from so-called business gurus. 

The fitness space is very different from other industries, you have to pitch clients very differently. For example, you aren’t just selling “I can help you get a 6 pack”, you need to take into account why they want a 6 pack. The emotional and psychological elements of your product need to be taken into account when designing your sales pitch.

The Bottom Line

Aim to start conversations with potential clients instead of trying to sell them your coaching services too hard. Be real and have empathy, in the long run, you will be able to help your clients better, and you will build a much more successful business.