The Fitness Entrepreneur Show

If you want to work with us personally to build and grow your online coaching business, go to fitnessentrepreneur.com and fill out the application form.

For more training join our free Facebook group at https://www.facebook.com/groups/FitnessEntrepreneursOfficial/

Episode Summary:

Three Best Platforms to Grow Your Online Fitness Coaching Business

If you are running an online business in 2020 there are lots of social media platforms that you can use to grow your business. 

You don’t need thousands or millions of followers on social media to grow your fitness business. It’s all about building an authentic and engaged following, which takes time and effort. Engagement is key, vanity metrics don’t mean anything if it doesn’t lead to sales!

Here are three of the best platforms to use to help grow your fitness business.

1. YouTube

YouTube is a great platform to create engaging video content that allows you to build up deeper relationships with potential clients. Subscribers to your channel come to know you and you start to build trust with potential clients as you become a recognized expert in your field. 

Once you have cracked the code on how to grow your audience, your audience can grow very quickly as YouTube is a great platform for content to go “viral”.

However, there are downsides to YouTube. It is a very crowded platform with millions of videos and thousands of channels so it is hard to stand out. To stand out you need to have the skillset to pull it off, like being able to professionally edit videos, use high-quality sound and camera equipment, etc.

2. Facebook

Facebook is a great platform to build your brand if you can regularly produce and post high-quality content. Creating a Facebook group is an immensely powerful way to build up a community around your niche fitness topic. 

When you have a page or group you can get people to direct message you through Facebook messenger, which creates a way to directly start conversations with potential clients. Using the Facebook Live feature is also a great way to spark conversations with potential clients as it is real-time and authentic.

3. Instagram

Instagram is a great platform to use to build up your business due to its recent growth in audience, potential to go viral, and you can start conversations with people easily when they respond to your content. 

When you are a small brand and just starting you can have a more intimate relationship with your potential clients and interact and respond to them directly, which gets very difficult when you get big. 

Instagram is a great way to grow your audience and then leverage your followers to start a Youtube channel or a Facebook Group. Just remember to be authentic and to post regularly, and to use the Stories and Q+A features to spark conversations with potential clients.

The Bottom Line

When you are building your online fitness coaching business you need to have a content plan and customize your content for each platform. 

Low-quality content for the sake of it will lose your followers and ultimately clients. You only need a small but dedicated group of followers to build up a 6 figure income.

If you want to work with us personally to build and grow your online coaching business, go to fitnessentrepreneur.com and fill out the application form.

For more training join our free Facebook group at: https://www.facebook.com/groups/FitnessEntrepreneursOfficial/

If you want to work with us personally to build and grow your online coaching business go to fitnessentrepreneur.com and fill out the application form.

For more training join our free Facebook group at: https://www.facebook.com/groups/FitnessEntrepreneursOfficial/

Episode summary:

5 Myths About Building an Online Fitness Coaching Business

There are so many mixed messages and BS takes out there about what you need to do to create a successful online fitness coaching business, many of which don’t work in the real world.

Here are 5 common myths explained. 

1. You Have to Have Multiple Streams of Income

You might see a lot of entrepreneurs on Instagram selling classes, t-shirts, eBooks, etc, and think that you need to emulate this when you are getting started. This is one of the biggest mistakes you can make. 

When you are starting you don’t have the resources to match these more seasoned operators, you’ll end up putting out multiple offerings – and the result will be that they are all low quality. You should focus on ONE amazing offer, for ONE core audience. This helps you to build a solid foundation for your online fitness business.

2. You Have to Be on All Social Media Platforms

Established fitness coaches will be on Instagram, YouTube, Facebook, Twitter, Tick-Tok, Pinterest, etc. – but this takes time, at the beginning focus on one, don’t spread yourself too thin. 

For example, focus on building up your YouTube channel. Once you have mastered one platform, expand to other platforms, by leveraging your audience on one platform to build up an audience on other ones.

3. You Have to Copy What Other Online Fitness Coaches Are Doing

Don’t get caught up in trends and what other people in the fitness coaching space are doing. Be authentic and tell your own story – keep it real. People can sense it when you have been “unauthentic” in the content that you produce. Position yourself as a leader and authority in your specific niche, it’s a much better long-term strategy!

4. You Need to Run a Lot of Ads

A lot of industry experts and marketing gurus push the message that you should run lots of ads to grow your online business. But this is not always effective. It is incredibly difficult for an unknown brand to make online advertising work sustainably and profitably. 

You should focus on organic growth in the beginning by producing good content and engage on social media with your early followers and grow your brand by word of mouth.

5. You Should Offer Hourly or Monthly Subscriptions

A lot of online fitness coaches offer 1-hour consultations or monthly memberships in the hope that potential clients will see it as a low-cost and therefore low-risk proposition to sign up for their services. 

However, you will need to work with clients for 4+ months before they see real results, you are better off being honest with your client that this will be a long-term journey. You will attract much better-quality clients.

The Bottom Line

The online fitness coaching industry is extremely competitive, you have to stand out but there are no shortcuts to building up your business. It takes time and effort, but if you put in the effort you can build up a sustainable and highly profitable business.

If you want to work with us personally to build and grow your online coaching business go to fitnessentrepreneur.com and fill out the application form.