The Fitness of Business with Leslie Boyce

Have you ever felt like you're doing everything you're supposed to do to grow your business—posting consistently, networking, showing up online—and yet nothing seems to translate into paying clients?

You're not alone.

In this episode, I sit down with Candice Smith, founder of French Press PR and creator of the VizDev Framework, to talk about the difference between being visible and being valuable.

We explore why more content, more networking, and more marketing tactics aren't always the answer—and how clarity, trust, relationships, and strategic positioning often matter far more than simply getting in front of more people.

Candice shares her CASA Framework for building visibility with intention, explains why your lived experience is often your greatest differentiator, and offers practical advice for entrepreneurs who feel stuck despite putting in the work.

If you've ever wondered why your visibility isn't turning into opportunities, clients, or revenue, this conversation will help you identify what may be missing.

In This Episode:

• Why visibility doesn't automatically create trust
• The biggest mistake entrepreneurs make when defining their audience
• How to identify your true value proposition
• Why your lived experience matters more than you think
• The role of relationships in business growth
• How to stop panic-marketing and start building strategically
• The difference between attention and traction
• Practical ways to convert visibility into paying clients

If you enjoyed this episode, please subscribe, leave a review, and share it with another entrepreneur who needs to hear it.

Have a “Hey Coach” question?
Submit your questions to: [email protected]

🔗 Stay Connected

If this episode resonated and you want more conversations about business, leadership, movement, and sustainable success, you can find me here:

🌐 Website: https://www.leslieboyce.com

📸 Instagram: https://www.instagram.com/leslieboyce

✉️ Email: [email protected]

📝 Substack: https://leslieboyce.substack.com

I share weekly insights, behind-the-scenes reflections, and resources for business owners who want to grow without burning out.

Connect with Candice here:

🌐 Website - VizDev Quiz: http://bit.ly/vizdev

📝 LinkedIn: https://www.linkedin.com/in/candicecourtneysmith

It’s easy to look at what other businesses are doing and assume that’s the blueprint for success.

The highlight reels.
The aesthetics.
The “viral” content strategies.

But just because something looks successful doesn’t mean it’s aligned with your business.

In this episode, I’m talking about what happens when entrepreneurs start copying other brands instead of building from their own truth — and why that disconnect is one of the fastest ways to lose clarity in your marketing.

I’m sharing a story from my time running a CrossFit gym, where I constantly saw other gyms posting intense, high-performance content that didn’t reflect what we were actually about: community, relationships, and real human connection.

And that’s the lesson — visibility without alignment will always feel off.

If you’ve ever questioned whether your content “looks right” compared to others, this episode will help you reset your focus and come back to what actually makes your brand strong: authenticity.

In This Episode:

• Why entrepreneurs copy what they see online
• The danger of borrowing someone else’s brand identity
• Why visibility ≠ alignment
• How to recognize what actually reflects your business
• A simple mindset shift before creating content

Your One Tip:

Before you create content this week, pause and ask:
“Does this actually reflect my brand — or am I copying what I see?”

Build from what’s real. Not what’s popular.

Submit your “Hey Coach” questions to [email protected]

🔹 New TREAD TALKS drop Mondays & Thursdays

🔹 Full-length interviews every Tuesday

🌐 https://www.leslieboyce.com

📸 https://www.instagram.com/leslieboyce

📧 https://leslieboyce.substack.com

✍️ [email protected]

Most entrepreneurs don’t struggle because they aren’t working hard enough.

They struggle because they never stop long enough to lead.

It’s easy to spend your entire week answering emails, serving clients, solving problems, and reacting to whatever feels urgent. But staying busy is not the same as building a business with intention.

In this episode, I’m talking about why every business owner needs dedicated CEO time — space to step back, review the numbers, evaluate priorities, and make decisions from strategy instead of stress.

Because financial fitness in business doesn’t come from constantly doing more. It comes from creating systems, reviewing progress, and giving yourself permission to think long term.

If you’ve been stuck in the day-to-day grind and feeling disconnected from the bigger picture, this episode will help you reset your focus and lead your business more intentionally.

In This Episode:

• Why entrepreneurs get trapped in reactive work
• The difference between being busy and being strategic
• How “CEO time” improves business clarity and financial fitness
• Why reviewing your business regularly reduces overwhelm
• A simple weekly habit that can completely change your decision-making

Your One Tip:

Put a recurring CEO meeting on your calendar, even if it’s only 30 minutes. Review what’s coming in, what’s going out, and where your attention actually belongs.

Submit your “Hey Coach” questions to [email protected]

🔹 New TREAD TALKS drop Mondays & Thursdays

🔹 Full-length interviews every Tuesday

🌐 https://www.leslieboyce.com

📸 https://www.instagram.com/leslieboyce

📧 https://leslieboyce.substack.com

✍️ [email protected]

When I owned my CrossFit gym, I spent a lot of time looking around at what other gyms were posting online.

The ripped abs.
The dramatic workouts.
The chalk clouds.
The competition photos.

That just wasn’t us.

Our gym was built around community, relationships, and the feeling people had when they walked through the door. But those things are harder to capture in a perfectly curated Instagram post.

In this episode, I sit down with Brittany Woitas, founder of Kovly Studio, to talk about what actually makes a brand stand out in a crowded market.

We dive into:

• Why the strongest brands aren’t the flashiest — they’re the truest
• The danger of building your business around vanity metrics
• How to stop copying competitors and market in a way that actually feels like you
• Why pricing, boundaries, and leadership all shape your brand
• The real reason so many business owners feel invisible online

One of my favorite takeaways from Brittany:
“If your brand was a human, who would they be?”

Because the businesses that create real connection aren’t trying to look like everyone else. They know who they are.

If you’ve ever felt pressure to keep up with what everyone else in your industry is doing, this conversation is for you.

Have a “Hey Coach” question?
Submit your questions to: [email protected]

🔗 Stay Connected

If this episode resonated and you want more conversations about business, leadership, movement, and sustainable success, you can find me here:

🌐 Website: https://www.leslieboyce.com

📸 Instagram: https://www.instagram.com/leslieboyce

✉️ Email: [email protected]

📝 Substack: https://leslieboyce.substack.com

I share weekly insights, behind-the-scenes reflections, and resources for business owners who want to grow without burning out.

Connect with Brittany here:

🌐 Website: www.kovlystudio.com

📸 Instagram: www.instagram.com/kovlystudio/

📝 LinkedIn: www.linkedin.com/company/kovly-studio

A lot of business owners avoid looking at their numbers for the same reason people avoid stepping on a scale.

Not because they hate data.

Because they’ve attached meaning to it.

“If revenue is down, I’m failing.”
“If expenses are up, I’m doing something wrong.”
“If I really look closely, I’m afraid of what I’ll find.”

But your numbers are not a report card.

In this episode, I talk about the emotional weight business owners attach to money, financials, and performance, and why avoiding the data usually creates more stress, not less.

In this episode:

• Why financial avoidance is so common among entrepreneurs
• How money stress quietly affects your sleep, relationships, and decision-making
• The connection between business health and personal wellbeing
• Why your numbers are simply information, not identity
• How to stop spiraling and start using data as direction

Your books are not there to shame you.
They’re there to help you make better decisions.

Your one tip this week:

Open your books. No fixing. No judging. No panic. Just gather information before you start telling yourself stories.

Submit your “Hey Coach” questions to [email protected]

🔹 New TREAD TALKS drop Mondays & Thursdays

🔹 Full-length interviews every Tuesday

🌐 https://www.leslieboyce.com

📸 https://www.instagram.com/leslieboyce

📧 https://leslieboyce.substack.com

✍️ [email protected]

We’ve built an entire culture around hustle and productivity, but very few people talk about what constant grinding actually costs.

In this episode, I share a powerful insight from my conversation with Paul Postema about recovery, burnout, and the importance of intentional rest — not as something you earn after exhaustion, but as a strategy for sustaining success.

We talk about:

• Why recovery is essential for entrepreneurs and leaders
• The hidden cost of burnout on your business and relationships
• How rest impacts clarity, decision-making, and creativity
• The parallels between athletic recovery and business performance
• Why protecting your energy matters just as much as productivity

If you’ve been running on empty, constantly pushing through fatigue, or feeling guilty for slowing down, this episode is your reminder that rest is part of the work.

Submit your “Hey Coach” questions to [email protected]

🔹 New TREAD TALKS drop Mondays & Thursdays
🔹 Full-length interviews every Tuesday

🌐 https://www.leslieboyce.com
📸 https://www.instagram.com/leslieboyce
📧 https://leslieboyce.substack.com

✍️ [email protected]

Ever feel busy all day but somehow still behind?

In this episode of The Fitness of Business, I sit down with professional organizer and productivity expert Janice Rostron to talk about the real relationship between clutter, overwhelm, boundaries, and sustainable business growth.

Because organization is not about having perfectly color-coded perfection or a flawless routine. It is about creating systems that actually support your life, energy, and priorities.

Together, we discuss:

• Why “less” is often the most effective productivity strategy
• How boundaries protect your time, focus, and energy
• The difference between reacting all day versus planning intentionally
• Why rest deserves a place on your calendar too
• How small systems now can prevent major overwhelm later

If you have ever felt scattered, overloaded, or like your business is running you instead of the other way around, this conversation will absolutely resonate.

Have a “Hey Coach” question?
Submit your questions to: [email protected]

🔗 Stay Connected

If this episode resonated and you want more conversations about business, leadership, movement, and sustainable success, you can find me here:

🌐 Website: https://www.leslieboyce.com

📸 Instagram: https://www.instagram.com/leslieboyce_

✉️ Email: [email protected]

📝 Substack: https://leslieboyce.substack.com

I share weekly insights, behind-the-scenes reflections, and resources for business owners who want to grow without burning out.

Connect with Janice here:

🌐 Website: fnr.net

💻 Facebook:  facebook.com/justfocusandreorganize

🤝LinkedIn: linkedin.com/company/just-focus-and-reorganize/

📸 Instagram:instagram.com/justfocusandreorganize 

We know busy and productive are not the same thing, but so many business owners spend years confusing the two.

In this episode, I share a powerful insight from my conversation with Kate Boyle about boundaries, decision-making, and learning to pause before saying yes to every opportunity.

Because not every collaboration, meeting, or opportunity is actually moving your business forward. Sometimes it just feels productive.

We talk about:

• Why “busy” can become a distraction from meaningful progress
• How boundaries create clarity and momentum
• The importance of intentional decision-making in business
• Why entrepreneurs often struggle to say no
• How to evaluate whether opportunities align with your goals

If you’ve been feeling scattered, overwhelmed, or stretched too thin, this episode will help you rethink the way you spend your time and energy.

Submit your “Hey Coach” questions to [email protected]

🔹 New TREAD TALKS drop Mondays & Thursdays
🔹 Full-length interviews every Tuesday

🌐 https://www.leslieboyce.com
📸 https://www.instagram.com/leslieboyce
📧 https://leslieboyce.substack.com

✍️ [email protected]

You can be incredible at what you do and still stay invisible.

This week, I’m sharing a powerful takeaway from my conversation with Ben Speich: your work doesn’t speak for itself.

Because while we’d love to believe that being great at our craft is enough, the truth is that visibility matters. The most talented coach, trainer, or business owner isn’t always the one getting noticed.

In this episode, we talk about:

• Why humility can accidentally become invisibility
• The mindset shift around self-promotion
• Why “learning to brag a little” matters
• How sharing your work serves people, not just your ego
• One simple challenge to help you become more visible this week

You don’t need to become louder. But your work deserves an audience.

🔹 New TREAD TALKS drop Mondays & Thursdays
🔹 Full-length interviews every Tuesday

🌐 https://www.leslieboyce.com
📸 https://www.instagram.com/leslieboyce_
📧 https://leslieboyce.substack.com

✍️ [email protected]

You can work hard, eat “healthy,” squeeze in workouts, and still feel exhausted.

So what happens when what used to work… suddenly doesn’t?

This week I’m joined by registered dietitian nutritionist Jen Scheinman to unpack the overwhelm of modern wellness: conflicting advice, burnout, aging, hormones, energy crashes, and the pressure to optimize everything.

We talk about:

• Why “healthy” can look different for different people
• The science behind energy and mitochondrial health
• Why sleep may matter more than your diet
• Small habits that create lasting change
• How high-achievers can stop treating wellness like another job

Because your body isn’t failing you. It may just be asking for something different.

Connect With Jen:

🌐 Website: nextjenhealth.com

📸 Instagram:  https://www.instagram.com/jenscheinman_nutrition

🔗 Stay Connected

If this episode resonated and you want more conversations about business, leadership, movement, and sustainable success, you can find me here:

🌐 Website: https://www.leslieboyce.com

📸 Instagram: https://www.instagram.com/leslieboyce_

✉️ Email: [email protected]

📝 Substack: https://leslieboyce.substack.com

I share weekly insights, behind-the-scenes reflections, and resources for business owners who want to grow without burning out.