The FitPro Lead Gen Show with David Kyle & Friends

This week is all about content creation and video

How we can get better, generate more leads and make more sales 💸

During our guest interview, Steve shared what's working right now for his FitPro clients when it comes to generating more engagement from video

Then yesterday, we talked all about creating a piece of content and posting it in 5 different locations

Today, I'm sharing two important things you should do when it comes to creating content

But first...are you in our FREE Facebook Group?

Join today and get access to years worth of guides, tips, insights, downloads, guest interviews and so much more

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So what I have coming your way, is two tips

1️⃣  The type of video

2️⃣  How to make sure people watch enough of that video

Sometimes when we post a video out on social media, we're having to fight against all our competitors

Its all about catchy headlines

And everyone will be competing 🔥

But the one type of video that always does well is a top tips video

That's why we do it!

People want the help

So I suggest at least once a week you put out a top tips video

For example...

✅ 5 great core workouts

✅ 5 easy ways to build bigger biceps

Now to get people to engage with most of your video, it's always important to state which tip is your favourite

Make it tip 3 or 4

Keep them watching 👀

Keep them wanting to know, guessing what's coming, and staying engaged

Remember the aim is to keep them engaged with your content

So that's what's working right now

David :)

This week is all about creating content & video to help you generate more leads, create more engagement and make. more sales

Yesterday, Steve from HD Creative shared what he does for his FitPro clients to create great video content to generate more leads & make more sales 

Today, I'm sharing how we create one piece of content and share it across 5 different channels every single day

Watch, listen or read?

Everything starts here > I'm recording this video 

Every week we have a range of topics we want to talk about 

We make a plan and we film a video for every single day 

Once the content has been filmed, Morgan then turns this into the FitPro Lead Gen Show which goes onto YouTube as a video...this is step number 1️⃣

From there, he takes the audio off the video and posts it onto the podcast via Anchor 

Anchor also shares it to Spotify and Itunes, this is step number 2️⃣

Elsie then watches the video and transcribes everything I say into text

That text gets added to the YT and Anchor descriptions and also gets sent out as an email - step number 3️⃣

Plus, it gets sent out on social media - step number 4️⃣

Finally, it is added to our blog on the website 

When you head over to the blog you will see the video, the podcast and the transcription - and thats step number 5️⃣

So....thats how we create one piece of content and share it across 5 different channels ❗️

It really is that easy! 

David :) 

This week we're looking at content creating, specifically, video 📹  

Here's Steve Devaney talking all about creating video for your social media and not being camera shy   

Before we get started, have you joined us inside our FREE Facebook group?  

Get access to guides, downloads, guest interviews & so much more   

https://www.facebook.com/groups/fitproleadgen  

David :) 

This week is all about keeping clients and what we need to do to make sure they stay with us 16-24 months 😎

Today, is an overview of everything we've talked about so far 💪

Before we dive in, I'd love you to come & join us inside our FREE Facebook group? 😎

Join today and get access to years worth of guides, tips, insights, downloads, guest interviews and so much more

https://www.facebook.com/groups/fitproleadgen

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Let's dive in ➡️

On Monday Paul Oldham talked all about what he does in his own business and how he's progressing post lockdown

He spoke all about understanding your target audience

Their desires, their needs, their wants 😇

And this makes it so much easier to create the perfect programme for them

This is how you keep them motivated, supported and happy

The rewards and events they want, the family feel of your programme

They won't leave because they have built so many connections

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Tuesday I shared 5 things we do to keep our clients at DKnine

We spoke about:

➡️ Resetting goals - we want to keep resetting them, lifting the bar, creating something new to focus on and challenge them

➡️ Building relationships - making sure you know loads about them. People love it when you remember details of their lives

➡️ Fitness studios - don't complete them too soon! We bring in new equipment every 6 months. Our clients get excited, they put in requests and they really feel part of the gym

➡️ Scheduling events - take people outside of the gym. This will give them dates to work towards and encourage more friendships

➡️ Rewards & surprises - give them things they aren't expecting. They will feel appreciated

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Then on Wednesday we spoke all about understanding their journey

Say they are on a 6-week front end offer

We have welcome packs, vouchers, gift bags, nutrition courses...and loads more

But we don't want to give them all at once

Overdo it and people will feel overwhelmed and confused ❌

Drip feed everything you offer 😎

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Finally, on Thursday we spoke about moving beyond our FEO

Every 3 months, make sure you're giving them a new challenge, new target, new reward

Inspire them, motivate them

Plan their journey with you up to 24 months

Keep moving forwards!! 💪

THIS is how you make sure clients stay with you long-term 👏

David :)

This week is all about maintaining and growing your client base by keeping them happy, getting them results and keeping them for as long as possible 😎

On Monday Paul shared what he does in his fitness business, how he survived lockdown and continues to thrive and move forward

On Tuesday we looked at 5 things that we do at DKnine to keep clients 

And yesterday we looked at one thing working really well for us ✅

One thing that makes a significant difference to how long a client stays with you is programming what your 6,12, 18 and 24 month period will look like when they're with you 

We don't want them to get set in their ways 😞

And stop progressing

Make sure every 3 months something happens 

✅ Re-assign their goals

✅ Well done certificates 

✅ Flowers on their birthday

✅ Anniversary hoody when they've been with you for 1 year 

What else will motivate and inspire them? 

➡️ Celebrate their wins

➡️ Show off their achievements

➡️ Challenge them

➡️ Plan events 

Keep showing them why sticking with you is the right thing to do 👏

David :) 

This week is all about building a connection with clients, keeping them long-term and having them as an excellent referral machine 😎

On Monday we had Paul Oldham shared his experiences within his fitness business to keep his clients long-term even through lockdown

Yesterday we looked at 5 things we do to keep our clients staying with us as long as possible 

Today though, we're talking about What's Working right now for us at DKnine 

Before we dive in, I'd love you to come & join us inside our FREE Facebook group? ✅

Join today and get access to years worth of guides, tips, insights, downloads, guest interviews and so much more 

➡️ https://www.facebook.com/groups/fitproleadgen

Let's dive in 

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So far, when it comes to client retention we've spoken all about rewarding them, buying new equipment, organising events, sending birthday cards etc

But the one thing that makes the biggest difference is the foundation we build when someone joins us 

When someone joins us, its a 6-week programme

We know during this time we can get them great results 😎

It's long enough to get results, but not so long they achieve everything & leave 

Over that 6 week period, we space everything we give them out 

We build them up slowing 🔥

So they don't get overwhelmed by everything all at once 

Weeks 1-5 are all about a slow build 

Starting with them simply showing up, moving onto setting smaller goals, tracking nutrition, a gifted t-shirt and so on...

And then at the end of the 6-weeks is when we do the measurements, weight and set some future goals 

By the end of the 6 weeks, they feel comfortable in their environment and motivated to continue 

It's all about making them feel welcome and not out of their depth

David :) 

This week is all about how to build that relationship and keep clients long-term

Yesterday, Paul shared his experiences and what he does within his own fitness business to build strong relationships, keep clients through covid and beyond

Today I have 5 things that we do at DKnine to keep our client retention high 😎

But...before we do dive in

Have you joined us inside our FREE Facebook Group?

https://www.facebook.com/fitproleadgen

In here we share everything from downloads, guides, hints, tips and loads more you need to keep growing your fitness business 💪

Come & join us if you haven't already!

Let's dive in ⬇️

1️⃣ Re-set The Goal Posts

When a client joins initially, they have a goal for their 6 weeks

The 6 weeks is up, they've stayed an extra couple of months and now it's time to re-set their goals

Every quarter we have a chat with a client about working towards a different target

Maybe they have a holiday coming up, a challenge, a charity event

This way they are always striving for more

2️⃣ Core Values & Acknowledgements

This is something we work hard on

Everything we care about, and how we interact

We want to make sure we know about their families and pets

So if its a quiet session we can have an in-depth conversion

Whats going on in their lives, their family life, how their weekend was

Then, the following session we can follow-up

The moment you remember something small like that, the moment they feel really cared for

3️⃣ Don't Kit Your Studio All At Once

When we started, we didn't have loads of money, we borrowed

And year on year we've been replacing equipment, updating it and just getting more and more in

This has actually worked out well. We can keep clients excited about the new equipment on the way

We are constantly growing and improving and clients LOVE to see it

4️⃣ Social Events

Most of our clients don't have much of a social life outside of work and family

So we create events

We ask them what they want, and we organise it

Meals out, bowling, go-karting, yoga, pilates

This is a great way to get people making friends inside and outside of the studio

And that will in turn keep them with you for longer

5️⃣ Rewards & Surprises

When a new client joins us, we send them a postcard

They wake up one day and have a card from us thanking them for joining the programme

That's a surprise they were not expecting

We also send birthday cards and presents

We donate to their charity events coming up

If someone in the family has been ill, we send a card

These are just small ways to show your clients you're more than just a gym ❤️

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All of these things keep people invested and bonded with your fitness business

And these are 5 things we do to keep our solid client base ⭐️

David :)

This week we're looking away from generating leads....

And into client retention 😎

This week our guest interview is with Paul Oldham

Paul is talking all about:

✅ His experiences over lockdown

✅ How he's welcomed all of his clients back 

✅ How he keeps his clients for well over 2 years 

Enjoy! 

David :) 

P.S. 

Have you joined our FREE Facebook group?

https://www.facebook.com/fitproleadgen

In here we share everything from downloads, guides, hints, tips and loads more you need to keep growing your fitness business 💪

So, come and join us, and see what all the fuss is about 😎

This week has been all about generating content to spark engagement, generate leads and make you SALES 💸

BUT...before we dive in 🚨

Have you joined us inside our FREE Facebook Group? FitPro Lead Gen With Dave!

Simply search us on FB, request to join and get access to LOADS of tips, tricks, guest interviews, guides, trainings and so much more

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On Monday, Alex Brown came on and spoke all about what she does within her fitness business and for her FitPro clients 

She talked all about content 

Content plays a massive part in generating engagement, interest, leads and helping sales 

She spoke all about making sure you speak to your target audience 

Everything you should write should be specific to one person

Adding CTA's 

And posting regularly 

Check it out if you haven't already 😎

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On Tuesday I shared 5 tips 

1️⃣ Post regularly - build that know, like & trust

2️⃣ Ask questions - spark that positive engagement 

3️⃣ Reply to comments - show you're active and engaged

4️⃣ Run polls - people love to vote!

5️⃣ Tag clients in posts - you will show up on loads more newsfeeds

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On Wednesday we spoke about emails 📧

Especially if you're collecting prospects emails. Make the most of them. 

We send newsletters and offer emails out 

In those emails we always add a deposit link 💸

'5 more spaces, click the link, pay your £50 deposit and secure your space'

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On Thursday, we spoke about making sure you target your audience 

Make sure your posts are specific ✅

Make sure your images are specific ✅

Make sure your videos are specific ✅

Talk to your audience 

Grab their attention 💪

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So what a week it has been 

We've covered so much! ✅

If you want more info on each individual day, head back to our blog or Youtube and check it all out there 

David :) 

This week has been all about generating content to generate engagement, leads & sales

On Monday, Alex shared what she does for her own fitness business and Fitpro clients when it comes to writing social media and email content

Tuesday, we looked at 5 things you need to be doing when it comes to social media 5️⃣

Yesterday we talked all about the type of email working for DKnine right now

And today I have a foundational tip for you 😎

One thing I want you to consider is to make sure you write content specific for your target audience

Whether its a post, a poll, a question...whatever

If you work with busy over 30s, don't start writing about six-packs and Ibiza holidays 🤣

If you're a Crossfit setup don't start browsing smoothie recipes for busy mums who want to loose 5 stone 😣

So make sure when you write your content it matches your audience

This needs to go hand in hand with the image and videos you use

This way you are sparking exactly the right engagement ✅

David :)

P.S.

Are you in our FREE Facebook group? FitPro Lead Gen with Dave

In here we have a 5-day challenge to building the foundations to a 10k fitness business, guest interviews & so much more

Don't miss out - Join now! ⬇️

https://www.facebook.com/groups/fitproleadgen