The FITSPRO Podcast

Today’s episode is specifically speaking about a strength or hypertrophy based program. The honorable mention will cover conditioning if that is a part of your program, but this assumes that you have an aerobic base to work with when it comes to your strength training. If you lack an aerobic base, that would need to be an additional part of your program.

Having a strong aerobic base allows you to push for harder and longer within your strength sets. Anyone who tells you that low intensity steady state cardio does not benefit strength and hypertrophy is lying to you.

Of course there is context within that. You will not likely train for a marathon and PR your back squat in the same training phase. But, in separate phases, the marathon training will likely benefit your potential for strength gains down the road. Simply by giving you a high work capacity. High work capacity means you can build muscle. Muscle mass is potential for strength gains. The end.

Now, let’s dive into the 5 aspects of any good program.

This is different than my other episodes on building out a program skeleton and what not. This post would be the specifics that live with in your program skeleton.

First up - really a multi piece aspect.

Squat hinge push pull carry

An effective program can either include all of these in a single day, or spread out within a 3 to 6 day program. All of these could be used in linear periodization or a daily or weekly undulating periodization. Those details are less important than making sure the program includes all of these movements.

The reasoning behind including these movements is to keep a balanced physique as well as strength balance. Something that can happen when we only squat or only deadlift is that we become dominant in those movement patterns and less efficient in the opposing movement pattern. It’s true that some people may favor one of these movements, but it is important that your program includes both.

Generally speaking your deadlift should be stronger than your back squat, which is stronger than your front squat, which is stronger than your overhead squat and so on.

While pulling is stronger than pressing, it is problematic if you can do 13 pull ups and not a single strict dip, right?

I also want to point out that this can be for an individualized program or general programming.

Obviously if the program is individualized to you, hopefully you have done an assessment of some kind to figure out if you need to maybe be squatting two days a week and deadlifting one day a week or doing carries two days a week to bring up your grip strength. But generally speaking, a solid balanced program will include squatting patterns, deadlifting patterns, pushing patterns, pulling patterns and some sort of carry.

If you have strength imbalances and you follow a balanced program, it won’t necessarily undo those imbalances. I hope that makes sense.

I don’t love using the word functional, because all movement is functional by the literal definition of “functional.” But you should be able to squat, hinge, push, pull, and pick up something and walk with it.

I’d also like to point out that I said the word patterns behind each of those because a high box step up is a squatting pattern, a Bulgarian split squat is a squatting pattern, a dumbbell sumo deadlifts is a dead lifting pattern, a single arm kettle bell deadlift is a dead lifting pattern. I think it’s important that we don’t restrict our thinking to only a back squat when we talk about squatting, and so on. Think in terms of patterns instead.

Today’s episode is one that you need to take with a grain of salt. These lessons are very personal to me, but may apply to you, so don’t think that just because I found one of these distracting and un-useful, that it must be distracting and un-useful for you.

Always stay true to you, your biz, and your gut, as much as you can.

My five early lessons in biz (some useful, some distracting at the time but useful down the road) were:

* How to decide where to hire* The power of funnels* What SEO is* Create repeatable, multi-use content* The need for email list building

Let’s start off with:

How to decide where to hire

I learned this during a course I took a year and a half into business but did not yet need. The course was Elegant Excellence by Hilary Rushford. I got it when I bought B School by Marie Forleo. But I was not ready for the Elegant Excellence course.

This was for someone who had been sprinting in their biz, likely scaled and needed to become far more efficient. They needed space to breath, and stop working in their business, rather on it. That state is a very common one to find yourself in when building your biz. But I was just in the beginning stages. I didn’t even know what a launch was. Let alone have the desire to work less in my biz. If we’re being honest, I may have had a business license, but I didn’t yet have a real business.

In Elegant Excellence, Hilary and her team covered how to choose what position to delegate or hire first. That can be HUGE. It’s been huge for me in hiring my assistant. She now manages all of BBA for me, among a million other things, so that I can put my time elsewhere. Hiring tends to do that. It keeps you, as the CEO in your zone of genius. If you don’t know what that is, read The Big Leap. It’s the book I read when we took off for world travels in May 2018. Seemed fitting.

Back to hiring though. I know entrepreneurs who hire FAST, very early in their biz. They are delegation queens. And that’s awesome. It was never and still is not my desire to manage people. I love my assistant because she is assertive, and I don’t have to babysit her. That’s what I need. And these are important things to know about yourself as an entrepreneur. My friend Joelle manages 5-6 coaches underneath her. That’s her system. And it’s how she scaled. She’s amazing, and to be honest she has done it more successfully than I’ve seen.

I scaled via automation and low overhead costs. To each his own.

But this is about HOW TO DECIDE WHO, AND WHAT AREA TO HIRE FOR.

This was informative that was not helpful then, but helpful three and half years down the road.

You basically make a quadrant, four boxes within a big square.

* In the top left is your Joy + Genius (what you love doing, plus you’re good at it.* Top right is what you like doing but it’s not your zone of genius, someone can do this better than you. For me - this is 100% web design. I LOVE designing my website. Always have. It’s a creative outlet for me. People literally have full time jobs as web designers. Yet here I am, building mine from scratch, from day one, to now, five years in. It’s just something I like doing. So I do it. * Bottom left is Genius but you don’t love it. You can do this, and do it well, but you would rather not.* Bottom right is neither your genius or your source of joy. Meaning you’re not good at it, and you hate doing it. Think taxes. Maybe not. I actually enjoy dealing with numbers. But for me, this is formatting and scheduling blog posts, or navigating Pinterest in order to drive traffic to my blog and freebie downloads.

Today we get to bro out a bit. To talk shop in the gym. Covering the mistakes people could be making.

I often find that people could get way more from their training than they do with a few simple changes to their time in the gym.

That is literally why I created fitdesignbyannie years ago. Between going to school for fitness training and then exercise and sport science, I would go to the gym and watch women attempt to lift weights.

In watching them, I would think to myself, I presumably know what they want, but they’re not going to get it by training the way they are. The way I was observing them at LA fitness.

While it’s now five years later from starting fitdesignbyannie, the same mistakes still exist.

And that brings us to today’s episode on the biggest mistakes you’re making in the gym.

Context is important. So let us make clear that I am referring to strength and hypertrophy based training. This is for women looking to gain muscle and strength. Let us also make clear that if you want to look “toned,” you are in this group of humans. Being toned is literally the appearance of having muscle tone at rest. Which you can’t do without the presence of muscles. The more common issue is the layers of fat over the top of said muscles that can prevent you from looking toned or instead looking “bulky.” That’s all a topic for another time.

Let’s get into mistake #1

* Training for strength but not using long enough rest periods

What I mean is that you’re using a challenging weight, 75% + of your 1RM and/or RPE (rate of previewed exertion) of 8-9 but you’re only resting for 30 seconds or so. The body and it’s systems take time to recover between sets.

You want it to recover if you’re wanting muscle growth or strength gains.

I guess we need to note what is actually needed in order to experience hypertrophy (muscle growth). Aka what has to happen to get your GAINS.

You need three components - mechanical tension (this is the loading of the musculoskeletal system), muscle damage (micro tears in your muscle fibers from the work being done) and metabolic stress (this is your glycogen and ATP depletion comes in).

At the very basic level, we need these three things to make gains. And then of course you need to be able to recover from your training, and eat enough macronutrients to elicit muscle growth.

But we’ll stick to what happens inside the gym.

So mistake #1 is essentially that you are causing the mechanical stress and likely the muscle damage but you may not be optimizing the metabolic damage. Or better put you could be getting more out of your metabolic systems if you took a full 90 seconds all the way to three minutes of rest between sets.

The two main energy systems used in the strength and hypertrophy type of training I’m suggesting will be your phosphagen and Glycolytic systems.

It’s important to note that our systems, just like our three types of muscle fibers are not robots. You’re not only using ONE system or ONE type of muscle fiber in these stages. But the body will recruit or depend more heavily on one system or type of muscle fiber over another. And there are natural progressions with factors like time, exertion and intensity.

The energy provided to our muscles in order to contract is something called adenosine triphosphate or ATP. This is how we power our muscles. And it is produced via the phosphagen system. Yay science. When the ATP is used, he loses a phosphate and becomes Adenosine diphosphate or ADP.

The relationship I want to discuss today is one that I have lived. I have been aware of this but didn’t put an actual name to it until Dr. Sean Pastuch brought it to my attention during my appearance on the Active Life Podcast. And he said it came from Adee Cazayoux.

I am not positive where this idea originated from, but it’s apparently called the “Success Funnel” and my plan today is to discuss my experience with this idea.

So on that podcast with Sean, I had mentioned that I had hired a branding specialist to finally get a logo and legitimize my brand. Up to this point, five years in, I had jimmy-rigged my brand. Literally EVERYTHING you’ve seen up to this point was just me dinking around in Adobe and Canva in attempt to create a recognizable brand. Which was fine.

But that is no longer acceptable to me or, I believe, my audience and where I want to go. THAT, is where Sean mentioned Adee telling him about the Success Funnel.

If you picture a funnel on it’s side, you’ve got one end with a big ol’ opening, and the other end with a defined itty bitty tiny point.

The wide open end is were we start. That can be in literally ANYTHING NEW. Learning a new skill, starting a business, learning a new job.

Obviously in our example, the success funnel is in regards to building a brand or business. In the beginning, in the open end, there is room for much more error and low quality.

That’s where “just start” comes from. There is less to lose, more room for error and lower quality of content production. Now, you can have high quality content when it comes to value, but not necessarily the production OF said content, right?

So don’t get that twisted.

This idea of the success funnel and the relationship between room for error, quality, and success is an important one to grasp, I think.

Like I said, I’ve lived this without realizing I lived it and am living this now.

For me, the fact of the matter is that in order to move forward in my business, it is no longer acceptable to not have a legitimate brand.

There are stages of business - embryonic, adolescence, and adulthood. Sure you could argue there are phases in between and after those, but for now, let’s stick to those three.

I also address pre-conception and conception when I breakdown my years in building a business. The point is, that in each of these phases, there are things that don’t matter in one phase, but have to matter in other phases.

And let it be clear that what I do in my embryonic and adolescent phases is not what you will do. Not completely. Every business is different.

You may start your business with a complete brand and gorgeous logo immediately. I don’t believe it’s needed in order to build a business and make money. But when you reach a point that you have multiple offers in an offer suite, a full blown website, and are on multiple platforms…it becomes an expectation that your brand is recognizable and cohesive. That it feels put together. It elevates your brand to the next level for sure. And is absolutely a part of separating yourself within your market place.

So you can choose to brand at different stages of business, but there comes a point where it is an expectation. It’s somewhat unacceptable to not be branded. This is OF COURSE, subjective.

I know that I have not purchased from coaches based on not fully grasping their brand even though I know they make six figures or have reached some level of...

If you don’t know, I am a big fan and supporter of using quarterly planning in life and business. Really it’s like creating a macro phase of strength training. Same concept. You define a large goal or two and then plan out months and weeks and the process by which you plan to reach those goals.

We are half way through this very historical and interesting year of 2020, and quarter two was made up of months April, May and June.

Let’s start off with the personal reflection, current situation and future planning. I think this is fun and I always enjoy hearing other people’s perspective and processes, which is why I choose to share mine with you.

Because so many of your 2020’s have not gone as planned, I think it’s important that we give that the space it deserves.

So pre rona, the plan for us was to travel through the first week of June, come home for three months and then take off for a 4-5 month road trip through Iceland, Scandinavian countries, some of Russia, Scotland and Ireland. That would have been Sept through Jan 2021.

The rona sent us home early as Japan began to shut down in April.

So, a month and half early, we bought flights back home, to the US. After about two weeks being home, we had some decisions to make regarding our future. The plan after 2021 travels was to possibly buy land or a house or both.

So long story short, we decided to do that NOW. And if you haven’t caught on, Nate and I tend to just do the things.

Less than one month after being home, Nate, my sister and our nieces and nephew drove out to a piece of property, we inquired with a family member in the title and building community, and started seriously pursuing options for purchasing land.

Three properties and exactly two months after being home, our offer was accepted on a 5 acre lot.

So, there’s that. 2020 plans quite literally flipped on their heads. But beautiful nonetheless. It’s a different adventure than we had planned. But an adventure nonetheless.

In the meantime we live with my mumsie and are figuring details out as we go. Taking action, and rolling with the punches.

While your 2020 plans may have been a bust, or perhaps you experienced loss during the last six months; loss of income, social interaction, maybe you even lost a loved one, 2020 is not forever and perhaps you got to rest or have a period of rest coming. Maybe there is an even better opportunity ahead. I don’t run the universe, so I don’t know. And I also don’t say that to be toxically positive. Grieve losses, be disappointed. And maybe there’s good too, in the present or in the future.

Okay, now that you’re up to date on the Millers, we can discuss business.

You see, business is largely based around our lifestyle. So I don’t plan my business schedule and launches or product creation until we have our travels planned. That way, I can make sure it’s cohesive.

But now, travels are postponed. The Scandinavian road trip is not off the table, just not happening in 2020.

You can track whatever you like in your quarterly review and planning.

This may pertain to life goals and projects, or business specific goals and projects.

My life goal for for 2020 was to have a plan for post travel life and to have the second half of 2020 travels planned. Now we’re clearly buying land and building. So that life goal has been decided and is now taking shape.

In business, this looks like number of people in certain programs, and hitting financial goals.

If I have been known for one thing on Instagram from day one until now, it is hands down, my reputation for not exploiting my body, but still providing value and growing an audience.

It can be done my friends.

This comes up often in my DM’s. How to grab attention, get interaction and grow without showing your butthole.

That’s the goal today - to give you some legit ideas on how to make that happen.

It can definitely feel easier to just post a flattering photo with some suggestive skin. But let’s keep in mind that this action may not attract the audience you’re truly wanting or the reputation you're working toward, and that matters when it comes to people actually paying you money for your services.

I always say that if you can’t grab attention on Instagram without exploiting your body, you simply lack effort, creativity or both.

Remember - butthole tactics are easy.

We are not taking the easy route.

You must get creative. And I might add, this should be fun! It should be fun to prep content and think about how it’s going to be received.

Ways we can do this:

Use words

 - we’ve talked about the hook before. This is your first sentence. What grabs the viewers attention.

Having a good hook is important. But step one is the photo, image or graphic. That’s what stops the scroll right?

Something that is becoming more and more popular and has been wildly successful for me is to essentially put the hook as the actual post.

That can be just text as the photo or an applicable photo with text added next to or over the photo. If you go to my Instagram you can find examples of both.

These are bold statements, which grab attention, and more importantly, don’t involve my butthole.

Make the words polarizing

* either stand for something, or use attention grabbing verbiage.

I tell my pelvic floor specialists to use the word vagina. It grabs attention. Then they can educate and make their legitimate point in their caption. But no one is stopping their scroll to read about incontinence.

I did a post comparing and defining the differences between the single leg RDL and single leg DL. Instead of using text on the image that said RDL vs DL, I said “stop mixing these up, they’re not the freaking same.”

Which one is more likely to catch attention?

And which one are you more likely to read?

People so often underestimate the power of words. Or know the power of words but then don’t leverage that power for their own brand and business.

Use funny, playful, or questionable photos:

* a smile is great. And those posts are needed. But we want to draw people in, away from scrolling.

This can be done by simple facial expressions. Ones people can relate to. You see this all over my feed.

Be expressive. Play with your expressiveness.

Serious faces amidst smiles are intriguing to people.

Me making a confused and frustrated face matches a post about small biz taxes or not understanding how to write efficient programming.

Instagram is a visually creative platform by nature. Push into that.

One of my FitsPROs, colleagues and gram friends creates super relatable and hilarious...

Today’s episode idea came to me last month, with everything happening here in the states with Covid, injustices and people’s behavior overall. During some of my personal work, I found myself reflecting on some of mentors/heroes/people I hold in high regard. Soooo I figured why not share some of that with you humans.

These are strong attributes, practices, and constants that I see in the humans I guess you could say I aspire to be like - in literally every aspect of my life:

1.) Stay true to themselves

Go figure, right? The first step of this is to obviously have a deep and growing understanding of self. We can’t stay to true to something we are not yet aware of.

You can tell they are on their own team. They make self discovery a priority, and then they stay true to that. Well, to the parts they want to cultivate. Obviously part of self discovery is finding less than desirable things out about ourselves. Or that’s been my journey anyway. They own all the parts, stay true to their true self, while being aware of the ugly parts too.

2.) Stay true to their values

Hiiiiiii obviously this is a huge one for me. And it was one of the biggest and best pieces advice I received early in business. I actually shared this in an IG post a week or so ago.

Our values permeate everything right? They drive our beliefs and therefore our actions. Their values are clear to me. Not in that they state them, but that they live them out. I see them in their life. In the way they use their voice, or lead, or coach, or run their company. How they process things.

It’s no secret that I think knowing your core values is one of the most important things we can get clear on as human beings.

Know them, and then stand firm in them.

3.) Have a firm philosophy & speak their truth without apology 

My heroes, they’re just so grounded, you know? Like they just feel so freaking grounded. Like they are standing on firm ground. I guess they speak their truth without reservation. Not because they believe it and won’t hear anything else. But because they’ve done the work. They’ve taken in A LOT of information over years and have landed where they are. I am not articulating this well. But I hope you get it. They speak clearly and firmly. 

4.) Life long learners.

There’s not much to elaborate on this one. They are not stagnant and they are open to learning. While they are firm in their values and philosophies, they are open to conversations and learning from new perspectives.

I think this comes natural to VERY FEW human beings if we’re being honest. It’s extremely dangerous to think you have no more to learn about a topic. ANY topic. I’ll leave it at that.

5.) They dream big

I do think that some people are dreamers. That some people have an easier time dreaming big. As a highly analytical, realistic and practical personality type, dreaming does not come easily to me. It’s very scary actually.

And you might be like, but Annie, you traveled the world for a year and a half, and are now six weeks later, closing on 5 acres and land want to build your dream house. I GET IT. You might be confused as I am aware my life can look like that of a dreamer.

FACTS: I married a dreamer. And he married an action taker.

So we do the things. His dreams scare me, but also, have helped me to be open to dreaming big. And he gets to see those dreams come true because if you give me a task, I will stop at almost nothing to complete that task.

Okay I think this is going to be a very fun episode. Mainly because I look forward to the implementation + conversation that comes out of this topic of polarization.

I was VERY scared to be TRULY polarizing in the only space that I have.

While I was never a normal fitspo, and never “fit in” in the what I would consider to be the norm of the world of online fitness, I also didn’t REALLY start actively speaking out in a polarizing manner until 2018. And I didn’t start doing it OFTEN until maybe late 2019 and 2020 to date.

Before we get into polarizing topics, how to address them, what to expect when you open the door for hate, and so on, let’s define what a polarizing topic is by definition.

According to Oxford Languages on my little Google search, to polarize is to:

“divide or cause to divide into two sharply contrasting groups or sets of opinions or beliefs.”

Thus, you can see where CHOOSING to be polarizing may be completely and absolutely terrifying. But I must remind you my friend, that you are not trying to be for everyone. You are trying to draw deeper and closer to your ideal client + drive out those who are NOT for you and your brand.

Being polarizing does that and more.

Beyond cultivating a stronger, more die hard audience, being polarizing also leads to viral exposure, relatively speaking.

I say relative because if you have 100 followers, then getting 1000 likes and 100+ shares is the most viral for you. For someone with 20k+ 2000+ likes and hundreds of shares would be viral. It all depends on your day to day comparison.

Bottom line, stepping out and speaking firmly on a polarizing topic gets ATTENTION. And hi, you want attention.

To recap:

Being polarizing can result positively in:

Larger than normal exposure, likely to YOUR PEOPLE. Because your die hard audience members will share with their friends, who align with your ICA. Win-win. More people in your audience who are likely your ideal client.

It more clearly defines to your audience what you and your brand stand for. What is a go or no-go for you and your business, program, brand, self.

Drives people out of your audience who don’t belong here. I repeat, you are NOT for everyone. No one is.

Now, let’s discuss some topics and how to land on a polarizing topic that feels natural for you. It will be scary to speak out no matter what. Maybe. Who knows, maybe you love it.

Polarizing topics:

I will give examples from business and fitness as I coach both and speak out in both of these arenas with strong polarizations.

I need to say something real quick, just in case we aren’t clear on WHAT a polarizing post is.

IT IS NOT YOU GETTING ON YOUR SOAP BOX AND COMPLAINING LOUDLY.

THAT’S JUST IMMATURE AND ANNOYING. Let’s be clear.

When I refer to a polarizing post, I am referring to you speaking out about something you disagree strongly with (an unpopular opinion), providing reason for WHY you disagree and your action in the other direction. How does you disagreeing benefit your audience. WE MUST KEEP THIS AT THE CENTER OF OUR POLARIZATION.

So, now that that’s out of the way…

First off - your polarizing topic(s) should, like I said, feel natural.

What angers you about your industry. Or breaks your heart? What elicits a deep emotional response from you?

I asked the gram fam what kind of content they wanted from me in this season. How to transition back into the gym was a very popular answer, so I thought I’d make a more in-depth episode for you.

There are MANY things to consider when entering the gym after a long break. These are just a few that I’ve been talking about with my clients over the past few weeks.

Keep in mind that everyone’s set up, life and access has been different during quarantine here in the states. So take what applies to you.

Number 1: Leave your ego at the gym door.

Whether you had access to weights during quarantine or not, let’s just plan on leaving your ego out of your re-entry the gym. If you love the weights, you can expect to want to push it. You might want to jump right back into weights you used before quarantine, or push yourself until everything burns and you’re dying. How about let’s NOT do that.

You want to remain consistent - to be able to workout four or five days per week and still function. Being irrationally sore will not allow for that to happen. Please for the love of all things holy, remember that your gains come from your ability to RECOVER. Not from how hard you go in the gym.

I start with this one because it is the source of what I predict to be an influx of injuries for humans re-entering the gym and going ham.

Shift your mindset to conservative. Be conservative. Your ego is dangerous and not always logical. Mmmmk?

Number 2: Your work capacity may have taken a hit

You won’t need much to get a challenging workout in. This is actually a plus. If you’ve lowered volume, load, frequency, and/or intensity from March until now, which is June 2020, then you will be challenged by lower loads, intensity and so on.

Sure, you can be disappointed by fatiguing quickly, and having to use lower weights. But that’s also great when we think about time spent in the gym. You’re building a base. Accept where you are, and be consistent.

Also, I am sure I’ll say this more than once - but make sure you’re recovering well from your workouts. No matter how un-intense you might view them. They’re plenty challenging to your body, where you’re at now. If you want to build muscle and recover, make sure you’re prioritizing sleep, and protein intake; among other things of course.

Number 3: Your end ranges may be rusty

Unless you were actively working on mobility during quarantine, you might feel like you need to “dust off the cobwebs” as you try squatting ass to grass. And working mobility is one thing, but exercising your mobility under load is a whole other situation.

Take your time in your warm up, and keep control in your end ranges during your lifts. You’re not a broken little baby child. But be AWARE as you re-enter some ranges you may not have experienced in a few months.

If your hips are tight or you feel restricted, don’t be a turd and push through. Be mindful and work within your current ranges. Progress those ranges just like you would anything else.

Number 4: A tip - Go lighter with large compound lifts or power movements like squats, deadlifts, cleans, pressing and so on.

I gave this example on Instagram the other day. This particular tip pertains to you if you have not access to barbells during quarantine.

We must consider a few things within this one.

You will likely use barbells for larger compound movements, like I mentioned.

Remember that you need to check the show notes to see if you were review-er of the week, and then keep an eye out to see if you were listener of the month as well. That will be in the show notes and Annie’s Weekly Wrap. You can subscribe to Annie's Weekly Wrap at anniemiller.co/news.

This will likely be a quick episode but hopefully useful for those of you if you run a biz and think you need a website.

All websites are not created equal, and all websites do not serve the same purpose. Today, I hope to get you some clarity on what type of website or website platform might be the best fit for you.

First off - let’s look at what a website should DO.

Websites can act like employees. They have the ability to make money for you, while you’re doing other things, even sleeping. That was one of the first things that attracted me to having an online business. It was when someone said - make money while you sleep. Now, it took YEARS before that concept came to life for me. But fact is, having the right website or sales page can make this happen.

We won’t get too much into the weeds here because what really makes you money is what’s ON the website or sales page. Your sales copy, the images, the communication piece, the client experience. That is what truly allows a website to make you money while you sleep. And we are discussing none of that today. But we do cover this in depth in Fitspro Foundations under our sales page section.

So, a website can make money for you.

It also communicates your brand feel, or vibe if you will.

Your website or sales page dictates the beginning of your client experience. Whether that’s a one time purchase or an application to work with you.

You might notice that I keep saying “website or sales page.” That’s because you may not need a full blown website.

Please don’t make the mistake of going to my website and thinking you need a blog, an Amazon page, a product page for single purchase items, brand deals, and multiple offers. That will simply overwhelm you, and you’ll likely end up focusing on the WRONG things if you’re just starting out.

I have another episode on building your offer pyramid - highly suggest checking that out. In short, many people start with free, but have yet to nail down their higher ticket offers. And yes, I absolutely suggest starting with 1:1 or higher end, higher touch programs before building out memberships, or lower ticket and free products or programs. Check out that episode to learn more about that whole situation and my take on it.

Point being - you might only need a single lead page or landing page for your program. Maybe you don’t need a blog. These are things to be considered when taking on the daunting task of building your website or sales pages. It’s so so so important to do what fits for YOU and YOUR BUSINESS. Not what I do, or any other coach is doing. We need to choose a web host that does what you need it to do.

So, you have options. In FitsPRO Foundations we have a PDF with online resources for websites, payment platforms, email hosts, all sorts of things so you can determine what you ACTUALLY need to start and run YOUR biz. Because again, it’s not about what Jennifer, or Tina, or Chanel is doing. It’s about what YOU NEED.

Questions to ask yourself before choosing a platform:

How many programs or products do I sell?