The FITSPRO Podcast

This podcast episode was not planned, but is inspired by the emotions and the little minor breakdown I had the other day. And when I say minor breakdown I mean that I let literally one tear roll down my left cheek before wiping it up and moving on.

Now, it’s very important that we set the stage for this discussion. I don’t even know if there are going to be legitimate takeaways from this episode. But if anything, it will likely strike a conversation within your own brain. Whether that’s helpful or not is yet to be determined.

After posting about the fact that I had some pretty strong and what seemed like out of nowhere emotions the other day, I had several conversations with females in my DM‘s on Instagram.

So, we are here because if I’m having conversations in my direct messages with several different women, it’s probably worth addressing that topic on the podcast for the rest of you.

OK, setting the stage.

This conversation would be lead very differently depending on the personality, the background, and the perspective that is behind the words.

In this case, that person is me.

I am an Enneagram eight wing nine, and ISRJ-A on the Myers-Briggs or six personality types test which is identified as the logistician. And I am a Questioner with Upholder tendencies from Gretchen Rubin’s Four Tendencies test..

Aka I like and thrive off of logic, facts, systems, proven strategy and I like structure but a primary value of mine is freedom. I’m slow to trust, but very loyal once I do, and I question everything, including myself. Yet through the enneagram eight in me, I would say I have an unusually high trust in my got an intuition. And I am intrinsically motivated. I do not require outward accountability to get some thing done if I want to get something done.

So there is the personality type behind the microphone in this conversation.

You can already see from that personality type that I am likely not a person who leans toward emotion in general, let alone using it to make decisions. 

I can come off as brash, direct and cold, all really great things, you know?

And I’m also not one for using your personality as a crutch or an excuse. So while a lot of the things I just listed are strengths, they’re also weaknesses or can lean toward weaknesses depending on my emotional intelligence and awareness.

For instance, I don’t empathize well. I get uncomfortable around emotions. Including my own.

I joked in my Instagram story the other day that I rarely cry. Like we're talking maybe once per year. And therefore when I do cry it’s like I am processing two different perspectives. From one perspective I am like the person that feels awkward when other people cry. You know, the oh my gosh what’s happening, what do I do? Please stop. Do I put my arm around them? Do I rub their back? There’s this whole internal dialogue and when I cry, I am that person to myself - analyzing the situation. Just trying to get a grasp on it.

And then of course I am the person who is having the emotional response of crying. Because I do not cry often, when I do, my first reaction is to ask why it’s happening and to find a solution. I don’t cry, so if I’m crying, something must be wrong, which means there must be a solution. And we need to find said solution.

I hope we are all getting a visual understanding of what is happening inside my body and brain on a physiological level when Annie Miller has the urge to cry.

And that was all simply to help you understand who is leading this...

Helloooo and welcome back! You already know I am going to shamelessly ask you to leave a podcast review. It’s free info that can literally change your biz, training and life - hopefully for the better. So if you can, please head over to iTunes and give your girl 5 stars + a written review. It really does help more than you know. Much love either way. 

Whether you’re new here or not, I am coming back from a one month hiatus from The FitsPRO Podcast.

Ever since starting my biz, it was very appealing to me to take the holidays off. And the last two years (being 2019 and 2020) I was able to do that for the most part.

With that, myself and my assistant worked pretty freaking hard behind the scenes in October, November and into the beginning of December.

I needed a break. The hubs and I took an impromptu three week getaway - which proved to be even more needed than I knew. And something that brought be joy during that time was knowing I didn’t have to record any podcasts for January.

It’s important to understand that this sentence doesn’t mean the podcast is bad. Or I don’t like it. On the contrary.

I missed creating for the podcast this month. I’m a verbal processor and enjoy educating + giving actionable steps. Perhaps it’s true that the podcast was a source of energy and time drain in my life and biz. But that just goes to show that sometimes good things need a break. Sometimes we can or need to choose to let go of good things in order to create space. Or just REST. Right? Like not everything has to give us more space to create. Sometimes we can just say no to freaking say no. To do nothing. Or to play or have fun or do seemingly meaningless things. Which aren’t really meaningless because they’re serving a purpose. Or joy or rest, or fun.

Fact remains, I needed space and rest. And podcasts are on the bottom of the food chain when talking financials and revenue in my business.

So, what happened in the first month of 2021 with the 8 hours I cleared up via not podcasting?

That’s what today’s show is all about.

You see, my 2021 goals journal didn’t come until midway through the month. That matters for me.

I am a person who very much so relies on clarity, the vision and having a birds eye view of everything in my biz. I feel scattered and unproductive without this.

So for me, January was all about intention behind the scenes.

I reflected more on 2020 once my journal came.

I sat down and via a colleague in my “not a mastermind” as we call it, gave me some pretty foundational work to do in my biz.

Getting clear on:

The mission

The vision

The purpose

The company culture

What we deliver, our offers

Expectations

Values

Social missions and/or giving back

Protocols and more

This is the deep work of biz, if you will.

You’ll find, in life or in business, that we have phases of transformation. It’s like shedding a layer of skin. And I very much so feel this in my current stage of business. It sounds so...idk, woo woo. But I was and am in a stage of “becoming.”

And that requires space, intention and time.

And while the things I listed above, I know, to some extent. Some more concrete than others. It felt right to pull back into my cave, without distraction,

Look, if you’ve made it to episode 101 and never left the podcast a review or given it 5 stars… what even are you doing? Come on. It’s free info that can literally change your biz, training and life - hopefully for the better. So if you can, please head over to iTunes and give your girl 5 stars + a written review. It really does help more than you know. Much love either way. If you’re here, no matter what, I appreciate your support.

Every year of biz has looked so different for me. They’ve all been a season on their own.

No matter what 2020 looks like for you, this episode is for me to share what I am doing moving forward in 2021, from a personal and business standpoint. If you missed it, check out episode 100. That is where I reviewed my 2020 year.

To make this easy, I am breaking my year into topics, or sections. I definitely encourage you, if you own a business, or have goals in different areas of your life, to separate those things from one another when you are planning.

Now, I have mentioned this before, but my favorite yearly and monthly journal/planner from a birds-eye view is Hillary Rushford’s goals journal. Ink and vault is the runner up to this from my experience.

I don’t use either of these on a daily basis. These would be, like I said, from a yearly, monthly, and weekly planning and reflection point.

Because of the 'rona and the holidays, I have yet to receive my goals journal from Hillary. But I have at least had a chance to jot down some of my goals and visions for 2021.

Before we dive into those, something entrepreneurship in general has taught me; but 2020 really drove home for me, is the ability to plan and then adapt as needed. Or, completely pivot if needed. I believe I actually have some episodes on that very topic.

So I encourage you as you do your 2021 planning, to plan, and be willing to take action towards those things. But also be fluid, and willing to adapt or pivot when needed.

That is not something that comes easily to me. So perhaps that’s why it’s stuck out to me in 2020 and my planning for the new year.

All right, let’s get started with some of my topics heading into the new year.

From a personal standpoint, my 2021 topics are

* Lifting weights* Financial* Time management* And of course to have our house built.

But truly I keep my expectations so low for that project. And as long as Nathanael and I are on the same page, honestly that’s my biggest concern.

If you don’t know, when we stopped our world travels in April 2020, we pushed forward with our post travel plan to purchase land and build a house. We succeeded in purchasing the land, we’ve learned a ton, and though we have our house plans complete, we still are waiting on so many things. Once we submit for building permits and apply for our all in one construction loan, we’re looking at probably three months before we can even break ground.

So honestly the goal around building our home is to just remain on the same page as my husband, and keep the rest of my life together in the meantime.

With traveling the world since May 2018, I have severely missed lifting weights consistently on so many levels.

I miss the way it feels to be strong, I miss almost that relationship with my body. When I don’t lift weights it feels like I don’t communicate with my body. And of course there are tons of other ways to get in tune with your body.

Talking reflection, goals and a 2020 recap. It’s tradition for me to recap my year. I’ve always done it, since owning a business, but recently I started sharing that recap with all of you via the podcast.

So here we are, rounding out one of the weirdest years in history. This year was a lot of things to a lot of people. That’s why I say “weird.” Because weird quite literally means “not normal,” and that is the truth.

I mention that because your year was different than my year. And different than any other listener’s year. So my hope to simply share my recap of 2020, some questions I’ve asked and resources I used to reflect on this past year.

Hands down, my fav way to recap my year is via Hilary Rushford’s Year Reflection. It’s pretty in depth, but so so so important for me to do.

We straight up forget what happened. Even in the pandemic, even with it being an election year here in the US, we forget about the small wins, and processes we went through. We lose sight of the year, truly.

My personal favorite part of reflection is that it forces you to focus intrinsically. To look at yourself - what you did, how you felt, relationships you have, what you’re responsible for in your own life. I LOVE THIS. We can’t blame. We can only look at what happened and what we did or didn’t do.

So, here we go.

It’s very important to keep in mind that I recognize how blessed I am to continue working through this year, to have stability, and the ability to pivot if needed. That is not at all lost on me. I share episodes like these to let you behind the scenes of Annie Miller Concepts in hopes that you gain something in a reflection/planning of your own. That my experience somehow helps you.

Okay - 

My reflection is always a mix of real life and business because they coexist.

They affect one another. And it’s silly to pretend that they don’t.

I am sure we all had goals at the beginning of 2020. Maybe those goals happened, maybe they were postponed.

My personal goals were to travel the world for another year [January to June, and then September into Jan 2021] and to have our next phase planned in that time. What was the goal for AFTER we travel.

You can imagine how that went with the ‘rona. We flew home from Japan in April, travels were suspended for year. They weren’t indefinitely but we figured we’d be home through 2020 for sure.

Our personal plan was to stay with my mom for that gap [from June to Sept] then figure out life after returning in 2021. Well, we’re now living with my mom until our house is built. We quickly decided upon returning that we’d move forward with our “post travel” plan, look for land, and build.

That was part of the 2020 goal we did know. After traveling, we wanted to have land and build. So like I said, we simply decided to start exploring that option…like, three weeks after we got home. We found a house plan we loved, and after looking at three separate 5 acre lots, we put an offer in on one and secured it. Yes, the Millers own a patch of grass as of September 2020. The same month we were meant to be galavanting around Northern Europe for a 5 month road trip, we tied ourselves to some dirt here in Washington. And our house plans are complete.

We chose a different adventure. And so far, so good.

That is how the personal goals went. We shifted.

As for the business -

This year I had a goal for BBA, a certain number.

Today I plan to share with you 5 underestimated movements, and why I think they are effective AF when used properly.

In 2020, the basics have never been so important when it comes to movement patterns.

You know I am the queen of basics, and have literally always preached that the basics work. They always have, and likely always will.

Let's dive in.

5 Underestimated Movements:

* Carries* Pull up variations* Step ups* Deadbug variations - particularly with the upper body demanding tension of some kind* Cyclist squats

There are many, many more, but these 5, in my experience working with clients and professionals alike, are underestimated.

Let’s dive into each one and how you can use them in your training or with your clients even if you’re at home, or without a gym.

1.) Carries:

Oh my goodness if you are not picking things up, and walking or marching in place with them, DO IT.

Carries have the potential to do many things for you. Especially because we can load them in various positions [single arm, overhead, back rack, front rack, hugging a med ball, with a barbell, with dumbbells]. Truly almost anything goes here.

By and large, carries strengthen your pillar. They demand that you resist abdominal lateral flexion or rotation.

If you’re holding by your side like a traditional farmer carry, then they can be used for grip strength, as well as pillar strength. It’s highly likely that you’ll also find that carries get your heart rate up. Especially if they are axial loaded. Meaning the spine is loaded. Throw some kettle bells in a front rack position and walk 100 meters. Tell me you’re not winded afterwards.

The constant demand to brace your core, breath, and not drop the weights can be a real challenge. One that is often underused, and underestimated.

The other piece of carries which is underestimated is their massive carryover into your other lifts. Think about movement from a center-out fashion. As in your everything originating from your core. Either the core is stabilizing so that your joints and limbs can effectively move around the core. OR the core is the link, allowing upper and lower to generate power as one unit.

Carries, by nature, have huge potential to help you gain strength, and stability in your other movement patterns.

There are many ways to use carries in your programming or client’s’ programming.

I would definitely suggest carrying once per week. If this is for a specific weakness in your training, then progress it like you would any other lift, either by increasing load or distance carried - being volume.

Or, if you’re just adding in carries for general core work, then have fun and try out different variations per training phase. Dealing with weakness in overhead mobility? Then single arm overhead carries might be your ticket. Completely up to you. But no matter what, if able, give carries a go.

Add them in as part of your movement prep, after your lift as core work, or on an active recovery day.

2.) Pull up variations:

I always laugh when women want toned upper bodies and then I tell them to do pull ups, push ups, and overhead press variations. These big compound movements are truly where you get the most bang for your buck, and a well rounded upper body musculature.

Even if you can’t DO a pull up unassisted, you should be doing some sort of vertical pulling.

Ways to make more money in 2021.

If 2020 showed us anything, quite literally on a global level, it’s that we may not be as secure as we thought we were, financially.

Now, I fully realize that not everyone has the privilege or even the capacity to think about how to make more money, create more streams of income, or create a larger nest egg for when shit goes sideways.

But, a fair amount of people, do. And can. That’s who I am speaking to today.

If you have a business or a side hustle. This one is for you.

Even if you don’t, this episode may be helpful.

I was fortunate enough to continue growing my biz through the pandemic (which mind you, we’re still in, here in the states anyway). But that doesn’t mean I didn’t think about what would happen if I lost my client base, and thus, my income.

It’s an unsettling thought.

The plus side to having your own business, or side hustle, is that you have freedom to pivot. Even if it is forced upon you. Your employment likely doesn’t depend on the government mandates. And that’s a beautiful, beautiful thing.

This is also a reason that I am SO FOR people building side hustles and/or having multiple streams of income no matter what. This is doable even if you work a normal, 9-5 or simply aren’t self employed.

Having multiple streams of income is generally a safe bet - again, if you have the capacity to do so.

That is in fact the first way to make more money in 2021

Explore how you can create multiple streams of income

This does not have to be huge or monumental. You don’t have to create new programs or a full blown course. Though, you certainly CAN.

Working with brands is a great way to do this. While affiliate marketing is not the bulk of my personal income, it certainly is a nice trickle of extra income. Especially when times get rough.

If there is a brand you’d like to work with, reach out to them. Ask, or apply to be an ambassador. The worst that happens, is they say no.

Another way to create streams of income is to create a new product or course, or even branch of your business. It benefits me to coach strength and conditioning, as well as business. I am also aware, if I needed to, I could become a style YouTuber and blogger. I love hair, make up and style, or I could build out a planner and sell it. There are options, if I truly ever had to rebuild, and you better believe I have 100% thought about this.

Looking at worst case scenarios and how you would come back from them is one of the BEST TOOLS I ever learned. And I learned it from Tim Ferris in the Four Hour Work Week, which I highly suggest you read.

It’s applicable to those who work in an office or a 9-5 job as well.

So, you can reach out to brands and focus on affiliate marketing, or create new products/services.

You can also invest. Anytime you can make your money make you more money, you’re winning. You’d obviously want to consult with a financial advisor in order to do this safely and effectively.

If you don’t have a side hustle, but you have a hobby, or something you enjoy doing, then ask if there is a way to monetize that? Again, I am speaking to those wanting to make more money in 2021 and willing to put in the necessary work to do so.

Looking for ways to create multiple streams of income is the ticket.

With that, let’s say you have one high end offer. It’s expensive,

10 Common Business Mistakes on IG. If you are trying to grow an online brand or business, especially in the health and fitness field, it is likely that you are using Instagram to help with that process.

Last week, I posted a few photos from my Instagram back in 2014. And that got me thinking about how much the platform has changed in almost 7 years.

When I started in 2014, you could post a single photo, and a limited space caption. That was literally it. If you wanted to post multiple photos it had to be in a grid.

Singular 15 second long videos came about later on.

And then, I believe it was in 2017 when Facebook bought Instagram, don’t quote me on that, that the platform would change at an exponential rate.

Now in 2020, we basically have Facebook, YouTube, TikTok, Snapchat, blogging, and Instagram all on one platform, being Instagram.

I am lucky enough to have been building my business and adapting with the app as each new feature rolled out. Whether you’ve been here since 2014 or you’re just getting on Instagram, it can be a lot to handle and to navigate.

So my hope with today’s episode is to reveal 10 mistakes that I see quite often with professionals attempting to build a recognizable and sustainable business with the help of Instagram.

And do keep in mind that I am coming from the perspective of a health and fitness professional. But I do think that most if not all of these apply to any industry.

Let’s go ahead and dive into the common mistakes:

1.) Creating for colleagues instead of clients

Now, I encourage my fits pros to follow colleagues and friends in the business. The purpose of that is to gain content ideas, and to build relationships in network with these people.

Let me make very clear that it is not to copy or steal content, rather to just be in the know.

But something that can happen when we follow a lot of other professionals in the industry is that we start creating content that we and our colleagues need or want versus creating content that our clients need.

This is why no matter how advanced you get in your own learning experience, it’s so important that you understand who your ideal client is and where they are at in their journey. Because this is what we need to be constantly creating content for.

So if you’re ending up with a lot of fellow coaches and colleagues following you and commenting on your posts, it might be time to reevaluate your content and messaging.

Again, this is super duper common in the health and fitness industry and I think almost everyone ends up going down that road at some point it has to redirect.

If you are like, oh my gosh that’s me. Feel free to download my Free Ideal Client Avatar Creator in order to better identify who your ideal client is in who it is that you want and need to be creating content for.

2.) Not pushing for interaction

What I mean by not pushing for interaction is that I don’t see coaches and professionals leading their audience in an aggressive enough manner.

The fact is that you are the leader of your audience. We are all creating expectations and culture in our corner of the Internet whether we realize it or not. Whether intentional or not.

So I want you to take in that mindset shift of no one is commenting on my post, or my post never gets shared, to getting in your stories and encouraging your audience to comment on and...

It’s pretty well known that I am not against aesthetic goals, but my focus is more so on performance goals, awareness and education.

Not that aesthetics and all of these other motivators can’t coexist. They absolutely can. I am simply saying aesthetics aren’t my selling point.

Also, if some other things are in check, like nutrition, sleep and stress management, I’d argue that if focusing on these 5 things, you’ll likely make some desired aesthetic changes.

So, let’s get started on those performance goals...

When you enter the gym, or approach your workout, you ARE thinking about something. You have a focus, whether you realize it or not.

This episode is geared toward helping you define that focus a bit more. To find some clear direction for your mental game during lifts.

And yes, this takes energy. Some days it is just nice to go through the motions. I get that. But going through motions day to day isn’t likely what you want.

You want to create these little performance goals or focus for yourself.

Number 1 is most obvious and probably most common when people think of performance goals.

1.) Increase weight

In one lift, in all your lifts, increase load. In one set of one lift.

That will all depend on the program you’re following. So like I said that can be an over all increase, per set, or whatever makes sense for your programming and progression.

It’s very easy to become stagnant and just get used to using 135 for squats or what have you. Even if it’s throwing on some 2.5’s, increase the weight and challenge yourself.

If you can’t complete the set or it’s too much, big deal. Drop back down.

We can’t gauge strength if we never take her for a spin.

You want to gain muscle, “get toned” or get stronger, you need to be pushing your strength and mechanical tension.

That also doesn’t mean max out. Don’t get that twisted. But it does mean challenge yourself. And increase some weights if you haven’t in a minute.

Next up is very under-practiced, and honestly not talked about enough.

2.) Focus on your breathing

During sets, before sets, between sets, and certainly if you’re doing cardio.

Breath work is beneficial outside of lifting as well. Lord knows I should work on it more. In the seasons when I have, I see a positive carryover to sleep, training, and overall stress.

As far as lifting goes, do you know how to breathe into your diaphragm? To breath in a 360 degree fashion? To “fill your stomach and back” with air?

Before trying to “fix” anything in your next lift, just start by paying attention. How do you breath? Is it into your chest? Shallow? You feel pretty good about it?

Can you use it to bring down your heart rate between sets? Yes, I’m talking about lifting. Not just cardio intervals.

So, breathing is number 2.

Performance goals here could be anything pertaining to what you have observed about your current breathing patterns.

Number three is also one that I feel most people don’t even have in their program, and certainly don’t pay attention to if they’re winging their workouts...

3.) Rest periods

Stick to them!

Rest periods, or lack thereof, are important. Try me. Do the same workout with no scheduled rest periods,

This podcast episode came directly from an Instagram poll that I did a week or two ago.

In preparation for something coming in 2021, I gave four options for my IG audiences biggest struggle in biz:

* Content creation* Overall messaging* Mindset* Offer development

In order the results were content creation, offer development, messaging and then mindset. Which I actually found interesting, because I think mindset plays a FAR LARGER role than y’all give credit to…But that’s another convo.

So, with content creation being the highest vote, I asked in a question box, for my audience to elaborate - what part of content creation is currently holding you back?

These were the answers. This somewhat condensed, but you’ll hear repeats for sure.

Batching posts

Batching

How to get started…

Niching down

Regurgitating the same content. Not being unique

It just takes SO MUCH TIME

Where to start

IDK where to start So many things to say

Planning + developing (tech of design, overlays etc)

Feeling like I have nothing to offer

Professional Photo creation 

Creating valuable content on a consistent basis

Some days I know what to say, other days I have nothing

Mental energy to create valuable content

Feeling deflated when no engagement

Seeing others post similar content

Systems. I feel totally overwhelmed by all that needs to get done

Creating something interesting and engaging

Don’t know what to post

Overwhelmed

Coming up with ideas

Being consistent

Organizing everything

Headlines that attract + convert

Know what picture to post

Knowing what to post

Creating quality photo/video

Enough photo, planning out captions, time to do it all

Creating engaging captions

Brain is mush. (overwhelm)

Getting people to comment (ENGAGEMENT)

Speaking to ICA

Creating sharable/save-able content (ENGAGEMENT)

What to post about

Educational posts that still drive ENGAGEMENT

Knowing what my audience wants to hear about (TOPIC CHOICES)

How much detail to include

Feeling repetitive - needing to talk about what others talk about

Speaking with authority but not ego/superior

Pictures, timing, batching

Doing it ahead of time (BATCHING)

Knowing what ICA needs from me how to connect

Creating enough content for consistent posting

Super stressed, no creative juices (would benefit from templates)

Honestly, I had to take a deep breath after reading through hundreds of these responses.

I was torn. On one hand, I literally teach ALL OF THIS inside my IG 101 course. Like HELLO - THIS IS WHY I CREATED THIS COURSE!!! BUY IT.

On the other hand,

When it comes to email I am rather old-school. Probably because my first internet mentors were pro email list over social media, while still fully going ham on social platforms.

You’ve likely heard this but I’ll say it again.

We don’t own Instagram, or Facebook, or Youtube, or any other social media. They can disappear or restrict us at any given time.

I have experienced this myself and if I am being honest, I had a mild heart attack when it happened. On two occasions I have been locked out of IG. One of which was during a launch. Not ideal.

I adjusted, and it was fine, but that anxiety was immediate and VERY real. So we must ask - what would happen if IG or your social platform of choice disappeared?

I can tell you my plan, because I’ve thought about this many times.

I know that I personally GET a lot of value from IG. So I would search all my favorite accounts or names on Google, find them, and subscribe to their mailing lists + find out where else they are on other potential platforms.

For my own biz, I would expect email open rates to go up. Now email is where they can hear from me. They can’t depend on IG. I would immediate hit up my other, less used platforms like FB and probably make an account on whatever other platform my audience would gravitate towards. I would decide this based on an email survey that I sent to my list + my Facebook group (if that still existed). And lastly, bless this podcast, I would announce all of that HERE, on the FitsPRO podcast. And you better believe that would include driving people to my mailing list like it was my second job.

That is what I would do if IG disappeared over night. Beyond losing my audience, the bigger concern for me would honestly be losing 5 years of content. It stresses me out just thinking about that possibility. Yes, while I have a lot of content saved, most of it is not. And maybe you notice, maybe you don’t but I repurpose a lot of my old content to make new content. Soooooo very stressful to think about losing it all.

I digress. All of that is to say, we don’t own social…We have much higher levels of control over our email lists and platform.

Email is a step up from social. While social can feel more intimate and perhaps is, from a relational standpoint, email is more intimate from a POTENTIAL BUYER STANDPOINT. These humans are more invested in your offers/services than the bulk of your social media following.

I hope that is fairly easy to grasp. Hitting a follow button is less work and less intimate than putting in your name and email address. Now someone has said, I want more from you. I choose to have you in my inbox.

So you can see the value of email.

But how do you build and a grow an email list?

Allow me to give you three ways/tips/things to consider when starting and managing your email list(s).

From one of my most successful email list and blogging friends - no surprise here - 

BE CONSISTENT.

Consistency builds dependability and visibility. Even if someone doesn’t open or read your email, they see it every Tuesday at 6am. It’s one more time per week that they are exposed to you and your biz.

It builds dependability in multiple ways - your subscribers expect to hear from you every Tuesday at 6am, for one. And they know what to expect from you in the way of content. In theory you send emails that are consistent with your brand and of value to your subscribers.

Not only will it benefit you to choose a day and time...