We've started asking every prospect who walks in our doors to write down their 5 why's. Usually one of these is pretty standard (example: I want to lose x number of pounds), but for the most part, they're much deeper than that. Some want to be a better parent, a better spouse, more productive at work or have more energy. Others want to get their anxiety under control, be happy when they look in the mirror, or simply gain back confidence they've lost. When people take the time to look inside and discover what their why's really are, it allows us to be better coaches and connect with clients on a more personal level.
Finding the things that motivate you on a deeper level sets you up for success. Having a reason beyond aesthetics to improve is what keeps you from hitting snooze on your alarm, and what eventually gets you the results you desire.