The Fizzle Show

Show notes: http://fizzleshow.co/258

Video is a massive asset to any modern business, but so many of us are terrified of getting on camera!

Have you ever used video to increase your business? Have you thought about it but decided it wasn’t for you? Did you try it and feel embarrassed and not want to do it again?

Then you may know the fear of turning on the lights, getting in front of the camera and pressing record…

We are here to get to the bottom of this fear and help you overcome it so that you can get started using video to boost your business, because let’s face it, video is only going to become more important to small businesses in the foreseeable future.

We want to help you understand a few things in this episode:

Why video is so popular and important

We also talk about why you might feel disappointed in your first few videos, issues around body and voice presentation, and how creating video content can help build skills in other arenas before moving onto the Fizzle guide to making your best video.

Whether it is defining your audience, addressing specific people, focusing on your viewers or scheduling regular content creation, the team has you covered with a checklist to get you going!

So tune in and hear all about how you can get over this common fear to achieve uncommon results!

Show Notes: http://fizzleshow.co/257

YouTube can be insanely useful for small businesses today. But most of us think the wrong way about how to use it.

Do you want to start a Youtube channel? Do you want to grow your revenue and audience using the audience tools YouTube offers?

In this episode we answer these and many more questions. We take the example of Chase Reeves’ YouTube channel and dissect how a personal passion for bags led him to building a profitable and valuable series of videos.

Today on the show the team help you think about how you can turn your interests and abilities into capital and opportunity on Youtube.

We also talk about calls to action, passive income, defining your audience and understanding the true purpose of hosting a video channel similar to Chase’s.

So if you are interested in exploring a new avenue of revenue, would like to improve an already existing channel or are open to us convincing us of something you thought you would never do tune in! We got you!

Key Points From This Episode:

How to use Youtube to promote your entrepreneurial business. [0:03:18.2]

[quotable class="big center" addlink="" novia="" quotes=""]“A lot of times people hear about affiliate based businesses and all they hear is the ‘I am making 2000 a month,’ part.”[/quotable]

Links Mentioned in Today’s Episode:

Fizzle Toolkit — free guides and tools for the indie entrepreneur.

Shownotes: http://fizzleshow.co/256

There are 10 must-have ingredients your sales page needs to showcase.

These 10 ingredients can make all the difference for your product launch because they help you get out of your head and into the decision maker of your customer.

We’ve seen it happen so many times: a hopeful entrepreneur puts all sorts of work together to make a product. But when it comes time to sell… no sales!

There’s a terrible feeling that comes when you launch a product and don’t make any sales.

But the truth is, you may not need to change the product AT ALL. You may only need to update your sales page to make it resonate deeper with your audience.

The Fizzle team have got you covered: We look at a ten point process to construct a killer sales page to get those sales coming in.

Now, we walk you through this in an audio conversation, so get your cup of green tea and your notebook ready because you’re going to see sales pages differently after this.

In this episode, we go step by step through these ten points breaking down each one and explaining the terrain. From the headline right down to the guarantee, we’re not leaving anything out!

We also talk about the foundational importance of this feature of your website, feedback and ways that this strategy can be molded and adapted to fit your specific needs. This is a general guide, but that does not mean it cannot work for all the different businesses out there.

You might have a great product, low prices and some happy customers, but if you haven’t optimized this area of you marketing you are definitely not reaching your full potential, so listen in and let’s get you to the top of your game!

Show Notes: http://fizzleshow.co/255

It’s natural to compare yourself to others, but we want to teach you how to interrupt that pattern and use that habit to propel your business further and deeper into the results you actually want.

Does your social media feed leave you feeling jealous, doubtful, isolated and unworthy, rather than inspired, motivated and connected?

Often our fears and the need for acceptance come into play with comparisons – comparing ourselves to others and using that as a measuring stick for our own life and sense of self-worth.

But is this something we can change?

Today we want to break down what the comparison game means for modern business builders and how we can interrupt those patterns on social media to stop playing the comparison game and look deeply into our own goals, needs and wants.

We’re doing that today through a podcast episode because it allows us to go much deeper than a blog post that… let’s face it… you’d just scan anyways :)

In this episode we’re going to show you the antidote to the comparison game and how we can interrupt this age-old biological pattern in our brains and convert that energy into real results and progress. It’s time to stop bullying yourself and just do you!

Enjoy!

shownotes: http://fizzleshow.co/254

Many an entrepreneur knows the feeling… you’re sending the emails, making the calls, promoting the offer on the web and social media, but the sales just aren’t coming in.

Are your missed sales telling you something about how you’re making your pitch?

Maybe you can turn things around with a few quick corrections. 


This is the kind of thing we see happen all the time with modern entrepreneurs. And the fixes might surprise you right into a new way of thinking about sales.

(Hint: there’s normally at least one big mindset shift that needs happen.)

There are 5 reasons why your sales aren’t rolling in and we want to coach you through each one.

You see, it’s not enough to know what the problem is… you have to know how to FIX it.

If you want to be making more sales — not just today, but for the lifetime of your business — than you need to learn these lessons.

If you think you can just throw together a cute sales email based on a script you found online, think again. Your audience — if they’re good enough to support your business for the long haul — are smarter than that.

So, listen, this teaching is coming at you in the form of a conversation — a podcast episode to be exact.

You think skimming through some article is going to fix your sales issue? Chances are your problem runs a little deeper than that.

So get your notebook and your favorite stimulant ready and let’s dive…

… because incorporating these 5 elements will not only help you make more sales NOW, but also give you a strong foundation for years to come.

PODSC

Key Points From This Episode:

Waiting until the last ditch to sell something. [0:06:43.1]

Links Mentioned in Today’s Episode:

Fizzle — https://fizzle.co

SHOW NOTES: http://fizzleshow.co/253

Are you considering a change of course in your entrepreneurial life? Have you had an idea that is just so much more exciting than what you have been working on? Is it time for you to switch everything up?

These are really important questions that arise for all entrepreneurs from time to time. Some of the most successful people we know, experienced their success after abandoning a project they had built for years. But knowing when to make a switch like this is key.

In this episode, we break down the important elements in the question and look at some ways to start answering it for yourself. The team speak through experiences and beliefs on the subject, looking at real life examples and trying to tally the pros and cons for you to weigh.

We also talk about the role of fear, the different types of pivots that it is possible to make and how to transition into a new project in the most stress free way.

Whatever kind of entrepreneur you may be, it is highly likely that this question is in your orbit at least some of the time, and we can’t wait to help you along the correct path.

We see a lot of entrepreneurs who have great ideas but they keep getting stuck in the ‘how’ of their business and losing sight of the most important elements.

(Show Note: Fizzleshow.co/252)

Here’s what I mean:

Let’s say you wanted to make a book (for podcast or blog) on “mindfulness and parenting.”

The common big mistake is to rush into thinking about your HOW. How you’re going to be different than others out there. How you’re going to teach people your truths. How you’re going to setup your website.

Like I mentioned above, we see this happen very often AND IT’S A BIG MISTAKE.

Why is it a big mistake? Because you can spend weeks/months/years thinking about the HOW of your business only to have that business fail… because you didn’t set the right foundation.

You have to set the right foundation!

If you want your blog or podcast or book or instagram account or youtube channel to be successful, you have to focus yourself in the beginning on what matters most…

… And if you want to learn about that, then get yourself a cup of coffee and strap in, because you’re about to learn one of the most important lessons in modern business.

This lesson is more important now than ever before because you have more opportunity to succeed than ever before.

So, if you want your business dream to actually become a reality, you’ll want to get a notepad ready to take some notes…

… because this lesson may change how you think about business forever.

Maybe you weren’t planning on listening to a podcast here. Maybe you wish you could just skim through the content…

… well, maybe your business idea needs more than just a skim at this point. We hope you’ll dive in and give it a listen because the results are likely to make it WELL worth your while.

Enjoy!

All businesses have to start from an idea. But just how important is the original idea behind a business? How much of a business’ success can be attributed to the idea versus the follow up work?

We know there is no real point in putting in all the work if that initial idea is not something special.

(Show Notes: http://fizzleshow.com/251)

But on the other hand an idea, even a great one, is not worth much without the follow through and the means to execute it.

That being said, what is it that differentiates the so-so ideas from the great ones?

If you’re interested in these questions we’ve got an awesome treat for you: a 60min in depth audio discussion with the answers as well as 6 examples of great business and product ideas.

In this podcast episode, we look at what can define a brilliant business idea by cycling through some examples and examining the appeal of certain products.

The Fizzle Show is here to unpack what makes some business ideas successful and what makes others flop!

Listen to this episode and you will learn the crucial customer mindset and product presentation necessary to make your products and business at large succeed. Two of the concepts you really need to understand are the importance of simplicity as well as the concept of ‘niching down’ on a simple idea to really target your market.

Tune in to hear all about it and add your comments below!

How do we get to work with partners? What are the things we need to think about when we are putting together our sales pages? And how do we talk to customers about new projects, so that we can fill in the gaps in our model?

In this episode, we discuss the tips and tricks to working with partners, managing partner blowouts, getting customer feedback on projects and how to create great copy.

Today on the show we are joined by Matt Giovanisci. Matt is an entrepreneur, website wizard and podcast producer who recently created a new plugin for Wordpress called Earnist. Earnist is an affiliate management tool designed to make monetizing your Wordpress site easy with beautiful affiliate links.

Matt has a very interesting story as an entrepreneur. He has started numerous companies, been involved in numerous projects and even developed a social network for dogs back in 2007. The man is a mogul, but how did he put his app together as a non-programmer? This is the essence of what we’ll be getting into today.

Show Notes: FizzleShow.co/250

Why is it that we set goals that fail? Why do we allow our dreams to fizzle out? Could the problem be with the way we are approaching our goals from the get-go?

2018 is here and you have things to do, right? You have dreams to achieve, goals to set and things to accomplish!

But do you know what the difference is between a goal and a New Year’s resolution?

Do you know the difference between “mountain top goals” and “foundational goals”?

Do you know why your goals are so prone to fizzle out?

THAT’S what I want to talk to you about today: how to set goals that will actually work because most of us think about goals in the WRONG way.

In this episode, we are essentially talking about how you get your sh*t done! It’s the beginning of the year and everyone is talking about New Year resolutions. New Year’s resolutions are usually things you just fizzle out of, so today we are talking about why we let them fizzle out and how to set achievable business and personal goals (rather than resolutions) moving forward into the new year.

Listen to this conversation because you are going to get some remarkable insights from it! It’s a deep dive into why we think so poorly about goal setting, and how to fix it.

Show Notes: FizzleShow.co/249