Welcome to this episode of The Flex!
Today we’re joined by Yrenka Lolli Sunderlin.
In this episode of The Flex, host Scott Herbst sits down with Yrenka Lolli Sunderlin, MS, BCBA, LBA, Founder of Sunderlin Behavioral and the Yrenka Method, to explore what it really takes to build a values-led organization in a high-pressure, people-first industry without burning out or compromising ethical standards.
Yrenka shares her journey from frontline practitioner to founder of a multi-state behavioral services agency delivering in-home, center-based, community, and school supports across the U.S. She speaks candidly about the burnout, broken systems, and corporate-first decision-making that pushed her to build something better and how those experiences shaped her leadership philosophy.
This conversation dives deep into mentorship-driven growth, preparing future leaders before promoting them, and why investing in people even during non-billable time creates stronger teams, better client outcomes, and more sustainable businesses.
Key Takeaways You’ll Learn:
Values-Led Scaling: Why fast growth often destroys quality and how to grow without losing your standards.
Leadership Development: A practical model for preparing leaders before they step into management roles.
Ethics in Action: How strong systems protect both people and performance.
Preventing Burnout: The real causes of burnout and how Yrenka built safeguards against it.
Behavioral Science at Work: Using psychology and behavioral principles to build resilient teams not just profit.
Whether you’re a business owner, founder, consultant, or leader in a people-driven or service-based industry, this episode offers grounded strategy, clarity, and perspective that’s deeply relevant right now.
Connect with Yrenka Lolli Sunderlin on LinkedIn:
https://www.linkedin.com/in/yrenka-lolli-sunderlin-ms-bcba-lba-77a9836/
I hope you enjoy this episode!
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- Scott and The Flex podcast team
Connect with Scott Herbst on LinkedIn: https://www.linkedin.com/in/scottherbst/
Visit The Flex website here: https://theflexpodcast.com/
Listen to The Flex on these podcast platforms:
Spotify: https://open.spotify.com/show/4hiMhQXqiopx65WclM5xar
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-flex/id1815706197
Amazon Podcasts: https://music.amazon.com/podcasts/82479a2b-41d3-48fe-bc40-94882d1a07f2/the-flex
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The Flex podcast with Scott Herbst is your weekly source of inspiration and practical advice for leaders, sales professionals, entrepreneurs, and anyone striving for personal and professional growth. Scott shares candid conversations, expert insights, and motivational stories to help you build confidence, develop winning sales strategies, and lead with impact. Whether you're looking to improve your mindset, boost productivity, or sharpen leadership skills, The Flex equips you with tools to flex your potential and succeed in today’s competitive business world.
