John is the CEO of SellBetter by JB Sales, an organization focused on elevating the people and profession of sales through training, content end events. They train some of the world’s fastest-growing sales teams like Salesforce.com, Zoom, and LinkedIn while supporting a thriving community of over 50,000 individual sellers.

John’s goal is to change the negative perception of Sales and help sales professionals achieve success by doing it the right way because he believes that when Sales is done right it’s one of the greatest professions in the world but when done wrong it’s one of the worst.  To further support this goal and introduce Sales as a career to the younger generations he is also the proud author of an Amazon bestselling children’s book called “I want to be in Sales when I grow up” that he wrote with his daughter.

Visit https://sellbetter.xyz/ to know more!

CHAPTERS:

00:00 Intro

00:50 Meet John Barrows

03:00 Basho Sales Training

04:40 Starting JB Sales

06:50 Sponsorships & Live Events

08:00 Why Email Is King

10:20 Value vs Worth

12:00 Value Ladder

13:20 Pay For Access

14:50 Direct Selling Strategy

16:00 Ideal Customer Profile

17:45 Marketing vs Advertising

20:05 The Cost Of Sales

23:00 Figuring Out Cold Traffic

24:50 The Infinite Game

26:30 Why I Joined TikTok

31:40 Targeted Marketing

34:10 The Subscription Model

35:00 Recurring Revenue vs Passive Income

39:40 Patreon Business Model

41:30 The Flywheel Effect

43:00 Strategy vs Experiment

45:00 Starting A Company Mindset

46:50 Educated Customers

48:50 Crystal Knows

49:50 The Modern Buyer

52:15 The Consumerism Of Sales

56:00 Humanizing Technologies

57:40 Disqualifying Builds Credibility

59:50 Objection Handling

01:01:40 Identifying ICP

01:02:45 Who’s Best Interest

01:04:00 Well-Defined Criteria

01:05:05 Outro

Colin Shaw is an original pioneer of 'Customer Experience.' LinkedIn has recognized him as one of the 'World's Top 150 Business Influencers', where he has 291,000 followers and is one of the exclusive 'Official' LinkedIn influencers.

Shaw's company, Beyond Philosophy LLC, has been recognized by the Financial Times as 'one of the leading management consultancies for the last four years.

He is the co-host of the highly successful Intuitive Customer podcast, rated in the top 5% of all podcasts by BuzzSprout. https://beyondphilosophy.com/podcasts/

He has also authored seven bestselling books on Customer Experience & marketing. https://beyondphilosophy.com/books/

Colin Shaw founded Beyond Philosophy in 2002 as one of the world's first customer experience consultancies. Under his leadership, Beyond Philosophy has helped many of the world's most prestigious organizations improve their customer experience, including American Express, FedEx, and Caterpillar. Container shipping company Maersk Line improved its net promoter score by 40 points in 30 months, which gave a 10 percent rise in shipping volumes using Beyond Philosophy's methodology.

Finally, he is a keynote speaker and commentator on CNN, BBC TV, NPR, LBC, and other media publications.

CHAPTERS:

00:00 Intro

00:30 Meet Beyond Philosophy’s Colin Shaw

02:05 What Is Customer Experience

02:40 Working With Maersk

04:25 Improving Customer Experience

07:00 Four Aspects Of An Experience

10:30 Steve Jobs & Customer Experience

12:15 The Intuitive Customer Podcast

13:05 Building A Tribe

14:20 Evaluability Heuristic

16:40 Apple’s Simplicity Concept

18:50 Marketing Exclusivity & Status

21:10 Watch What They Do

22:50 Different Value Drivers

26:05 Emotional Attachment To Brands

29:50 The Roles Of Behavioral Scientists

34:50 Anticipating Customer Response

37:20 What Is Customer Science

40:40 Data, AI & Behavioral Science

42:40 Hotdogs vs Salads

44:50 Emotional Signature Research

47:30 Educating Employees

48:50 Official LinkedIn Influencer

52:00 Growing LinkedIn Followers Organically

54:40 Branding & Content Creation

55:50 Trying On Advertising

57:20 The Wisdom of Oscar Wilde

58:30 Long-Term Compounding Effect

59:30 Outro

Chris Haroun is the CEO and Founder of the 300+ hour online Haroun MBA Degree Program®. He has sold more than 1,500,000 of his online business & self-improvement courses in 12 languages in 196 countries and his courses have been profiled in Business Insider, NBC, Inc, Forbes, CNN, Entrepreneur & on other business news websites. Chris is the author of the #1 best-selling online business course called "An Entire MBA in 1 Course®” & many other courses.

He’s the author of the book "101 Crucial Lessons They Don't Teach You in Business School®," which Business Insider wrote is "the most popular book of 2016." Forbes called this book "1 of 6 books that all entrepreneurs must read right now."

He is the founder & CEO of Haroun Education Ventures, an award-winning business school professor, an MBA graduate from Columbia University & former Goldman Sachs employee. He has raised/managed over $1bn in his career.

He also has work experience at hedge fund giant Citadel, consulting firm Accenture & several firms that he has started, including an investment firm that had a venture capital investment in Facebook several years before the Facebook IPO.

He has founded several companies & served on the boards of several Bay Area companies & charities, including The LEMO Foundation & Providing Opportunities for Women. His #1 charitable focus is currently building schools in Rwanda and other countries, as well as continuing to provide many scholarships to students all over the world.

He is passionate about education as he believes that all problems can be solved via education. Chris lives in Hillsborough, California with his wife Christine, and his 3 sons Andrew, Matthew, and Dylan.

Visit https://harouneducationventures.com/ to know more about Chris.

CHAPTERS:

00:00 Intro

01:05 Meet Chris Haroun

02:40 One-Day MBA Course

03:30 Things They Don’t Teach You In Business School

04:25 Managing Hedge Funds

05:30 Chasing Your Dreams

08:20 Customer Service & Profitability

09:25 The Future Of Universities

11:40 The EDLP Strategy

12:50 Finding Your Purpose

14:00 The Future Of Education

15:50 Edutainment

17:20 The Power Of Udemy

20:40 The Age Of Influencers

23:20 Content Creation

25:40 Online Selling

27:05 The Power Of Email

28:50 The Genius Of Warren Buffet

31:00 Meeting Bill Gates

32:15 Customer Demographics

32:50 Why Cryptos Are Scam

35:30 The State Of The Global Market

37:35 Fighting Inflation

38:50 Using Oil As A Weapon

40:10 Standing Up For Human Rights

42:00 The Oil Dilemma

44:20 Inflation vs Economy

46:00 Mutual Funds, Hedge Funds & ETFs

50:30 Tax Mandates

51:05 Outro

Andy McKee is among the world’s finest acoustic guitarists. His youthful energy and attention to song structure and melodic content elevate him above the rest. He entertains both the eye and the ear as he magically transforms the steel string guitar into a full orchestra via his use of altered tunings, tapping, partial capos, percussive hits, and a signature two-handed technique.

McKee’s crossover success has helped him to achieve millions upon millions of YouTube viewers, underscoring his emergence as one of today’s most unique and influential artists. He has been featured as a cover story in both Acoustic Guitar Magazine in the U.S. and Acoustic Magazine in the UK and is also the figurehead of the unique Guitar Masters tours. McKee’s tour dates have taken him through Europe, Asia, Australia, and North America, including tours with artists such as Prince, Dream Theater, Eric Johnson, and Tommy Emmanuel.

Visit https://andymckee.com/ to know more about Andy.

CHAPTERS:

00:00 Intro

01:15 Meet Musician Andy McKee

05:45 Touring & Concerts

07:00 Andy’s Musical Career

08:50 Becoming Famous

10:20 A Day In The Life

10:50 Pulse EP

12:10 Guitar Lessons

14:10 Finger-style Guitar Playing

15:05 Playing By Ear

16:05 Stage & Performance Set-up

18:40 Adrenalin Rush

20:10 The Best Part

21:30 Childhood & Music

22:25 Music Composition

25:30 Rhythm, Melody & Harmony

27:15 Percussion

28:10 Minor Pentatonic Scale

29:40 Using Altered Tunings

33:50 Studio Recording Sessions

35:05 Creative Process

37:20 Musical Collaborations

38:00 Touring With Prince

40:00 The Trio Album

41:50 Great Songwriters

43:50 The Power Of Instrumental Music

44:50 Outro

Companies routinely have Revenue Blind Spots that cost them 10-30% of their revenue. Optimization expert, Bryan Eisenberg and his brother Jeffrey have helped companies increase sales by over a billion dollars using their Persuasive Momentum framework. They coach and train hundreds of companies like Google, NBC Universal, and Health Insurance Innovations. They help sell products as diverse as SaaS software, eyeglass frames, and pig sperm. They help you to anticipate what customers need and how to innovate, staying ahead of them.

Bryan Eisenberg the co-founder of BuyerLegends and is the co-author of the Wall Street Journal & New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?”, “Always Be Testing” and "Buyer Legends: The Executive Storytellers Guide". Bryan has been the keynote speaker for Shop.org, the Direct Marketing Association, E-consultancy, Microsoft, the Canadian Marketing Association, and hundreds of other events across the globe. He is also the co-founder and Chairman Emeritus of the Web Analytics Association. Bryan serves as an advisory board member of several venture capital-backed startup companies (ie. Bazaarvoice, Monetate, UserTesting.com, BoostMedia, Sightly, Runa, etc.).

Bryan, an award-winning blogger, and the author was recognized by eConsultancy members as one of the top 10 User Experience Gurus, a winner of the Marketing Edge's Rising Stars Awards, and a member of the inaugural iMedia Top 25 Marketers.

Bryan has been featured expert by The Wall Street Journal and The New York Times and has been quoted in Advertising Age, CNN, Forrester Research, Jupiter Research, Miami Herald, Publish, Internet Advertising Report (IAR), Chicago Business Tribune, Inc Magazine, Entrepreneur, Target Marketing, DM News, Microsoft’s bCentral, Smart Money & Internet Retailer for his thought leadership in the critical area of internet marketing and landing page optimization & online conversion rates.

Get your copy of The Rice & Beans Millionaire today: https://www.amazon.com/Rice-Beans-Millionaire-Improbable-Entrepreneur-ebook/dp/B0BBQ5XY6L/ref=zg_bs_7090584011_sccl_4/139-4277487-1979003?psc=1

Connect with Bryan at https://www.bryaneisenberg.com/

CHAPTERS:

00:00 Intro

00:40 Meet Bryan Eisenberg

03:40 The Rice & Beans Millionaire

05:35 Just Over Broke

07:35 Where I Get My Stories

10:20 The Premise

11:00 Building Businesses

11:40 Persuasive Online Copywriting

12:40 Building A Reputation

14:10 Home Services Industry

16:35 Consulting Clients

17:50 Optimizing Your Business

18:50 Industry Pioneers

20:10 Delivering Insights

22:30 Be Like Amazon

23:40 Entrepreneurial Knowledge

24:20 The Biggest Blindspot

26:55 Understanding Your Customer

29:20 The Value Point

30:35 The Call To Action Book

32:50 How To Become Best Sellers

35:45 Waiting For Your Cat To Bark

36:50 Creating An Impact

38:35 Definition of Success

40:40 The Story Of MrBeast

42:40 $35 Business Card

44:30 The Power Of Books

46:15 The Value of Time

46:40 Timeless Books

49:17 The Pendulum

52:15 The Millionaire Next Door

53:25 Finding Consistency Within Inconsistencies

55:05 Outro

Luca is the current CEO of Pudgy Penguins and has invested in and worked with numerous other brands such as Gel Blaster, Vibe Body Care, Cookies n Kicks, Unhappy, Social Snowball, and more. Luca is also known for accelerating brands, such as Von Dutch, and monetizing the influencer marketplace.

Luca has been mentioned in Bloomberg, Yahoo Finance, Coindesk, and more, and is also known for identifying and investing in blue-chip NFT projects early on.

Follow Luca at IG: @lucanetz, https://www.netzventurecapital.com/

CHAPTERS:

00:00 Intro

01:10 Meet Luca Netz

01:40 Buying Pudgy Penguins

03:20 Monetizing IP

04:00 Growing Pudgy Penguins

05:05 Guru Jagat

06:10 The Next Great Thing

07:00 Building Companies That Matter

08:05 Keeping Up With The Joneses

08:40 The Big Question

09:45 Meaningful Purpose

10:45 Living In The Moment

11:00 Work Life Balance

12:20 Self Evolution

13:00 The Future Of Pudgy Penguins

14:05 Outro

Hala Taha is the host of Young and Profiting Podcast, frequently ranked as the #1 Education podcast across all apps. Hala is also the CEO of YAP Media, a full-service social media and podcast marketing agency for top podcasters, celebrities, and CEOs. She is well-known for her engaged following and influence on Linkedin, and she landed the January 2021 cover of Podcast Magazine.

She started Young and Profiting Podcast and YAP Media as a side hustle, and now has dozens high profile clients and over 60 employees. Hala is an expert on networking, personal branding, Linkedin marketing, side hustles, entrepreneurship, and podcasting.

Follow Hala's journey at https://youngandprofiting.com/

CHAPTERS:

00:00 Intro

01:00 Meet Hala Taha

01:30 Young & Profiting Podcast

03:05 Becoming A LinkedIn Influencer

04:00 Starting YAP Media Agency

06:30 Growing Your Podcast Audience

08:00 Permission-Based Marketing

13:00 Building A Podcasters Community

14:40 Biggest LinkedIn Podcaster

16:00 Trading Audiences

17:50 LinkedIn vs TikTok

19:50 Big Trends On LinkedIn

22:00 Don’ts On LinkedIn

23:20 Browetry Style Posts

25:00 LinkedIn Post Frequency

25:50 LinkedIn Tips & Tricks

26:55 Shareable Contents

27:50 Creating Viral Posts

28:40 LinkedIn Masterclass

32:10 The LinkedIn Algorithm

33:20 Booking Podcast Guests

35:35 Booking Matthew McConaughey

37:10 The Power Of Social Proof

39:10 Leaving Breadcrumbs

40:55 Podcast Guest Gifts

41:50 Podcast Outreach Strategy

44:20 How To Monetize Your Podcast

47:30 Outro

Suzanne Lucas is a freelance writer who spent 10 years in corporate human resources, where she hired, fired, managed the numbers, and double-checked with the lawyers.

Suzanne helps people have great careers, and be better managers. If you want to understand what your boss is thinking, whether you should contact a lawyer, or what your chances of getting severance are, send her a question.

If your business isn't big enough to have HR, but you have an HR question, Suzanne can help.

Connect with Suzanne at https://www.evilhrlady.org/, https://www.linkedin.com/in/suzannemlucas/, https://twitter.com/RealEvilHRLady, https://www.instagram.com/realevilhrlady/

CHAPTERS:

00:00 Intro

00:30 Meet The Evil HR Lady Suzanne Lucas

02:10 Moving To Switzerland

03:10 Evil HR Lady FB Group

03:45 Growing A Facebook Community

06:35 Getting Leads From LinkedIn

07:40 Content Writing & Webinars

09:00 Building A LinkedIn Following

12:20 Understanding The LinkedIn Algorithm

14:20 Writing Tips For LinkedIn

17:20 Job Hunting vs Networking

19:20 Connecting With Recruiters

21:10 Finding Your LinkedIn Audience

22:35 Selling HR Techs & Apps

24:10 Specializing In Employment Law

25:10 Issues With Outsourcing

27:00 Cultural Issues & Diversity

34:00 Language Lessons

35:50 Employees vs Contractors

37:30 Employer Liabilities

40:40 Philippine Labor Laws

42:05 Business Scaling Problems

43:30 Company Policy & Employee Handbook

47:10 Company Rules vs Company Cultures

49:45 Start-Up Founders As Managers

52:45 Creating A Culture Or A Cult

55:10 Realizing Toxic Environments

57:00 Managing Individual Employees

59:00 Hiring Type A People

01:00:00 Being An Average Company

01:02:50 Employee Communications & Expectations

01:04:30 Outro

Molly Keyser is the founder and CEO of Profitable Courses. As a successful professional photographer for 16 years, she turned her knowledge into a business course for other photographers. She grew that course business to $2M per year helping tens of thousands of business owners worldwide. She now helps business owners turn their passion into their own online courses for a passive income stream. 

Molly currently lives in New Mexico with her husband Aaron, and dog Franklin. You can often find them camping in the mountains, road-tripping, or around a campfire with friends.

Want your own online course for consistent passive income? Molly's free on-demand training is the best place to start: https://www.profitablecourses.com/

CHAPTERS:

00:00 Intro

00:55 Meet Molly Keyser

02:25 ProfitableCourses.com

03:45 Business & Lifestyle

05:00 High Ticket Online Courses

07:00 Creating Profitable Webinars

08:30 Doing Live Webinars

10:10 Webinar Duration

12:15 Are Webinars Dead?

13:10 Best Webinar Platforms

15:50 Sourcing Webinar Leads

17:20 Starting A Facebook Groups

19:00 Webinar Show-Up Rates

20:15 Webinar Made Simple

22:50 Best Webinar Software

24:50 Old School Webinar

26:30 Webinar Free Gifts

28:25 The Ideal Customer

30:45 The Online Course Industry

32:50 Kids These Days

34:25 The Time Is Now

36:10 Online Course Niches

40:50 Figuring Out The Why

43:30 Getting Out Of 9 To 5

46:50 Your Favorite Client

49:25 Webinars For Beginners

51:45 Webinar Pricing

53:50 The Power Of Focus

55:45 Organic & Paid Traffic

57:55 How To Get Viral On TikTok

01:01:30 Tweaking Webinars

01:04:00 Webinar Conversion Rates

01:06:00 Webinar Retention Tricks

01:07:50 Outro

Josh Wilson is a serial entrepreneur, the founder of Kingdom Syndicate, The Deal Scout Podcast, and many other ventures.

But that's not all! Josh has also wrestled alligators professionally, fought fires, delivered babies, saved lives, built and sold companies (FAILED and PIVOTED more than most), worked with sharks (I mean Venture Capitalists), was one of the first to build an online group fitness company, built and scaled a network of co-working studios in partnerships with local municipalities, built and sold podcasts and media brands, interviewed over 750 Entrepreneurs and CEO’s across 8 Podcast Shows reaching the top of iTunes Charts and the list goes on.

In this episode, Josh shares with us all the highs and lows that brought him to where he is today.

Connect with Josh now at https://www.linkedin.com/in/joshuabrucewilson/

CHAPTERS:

00:00 Intro

00:25 Meet Josh Wilson

02:10 Monetization & Mission

03:20 Building An Audience

05:15 Audience Acquisition

06:30 Audience Growth

07:40 Five-Star Review

08:40 Audience Guiding Principles

10:20 Podcast Monetization

11:50 Striking A Deal

14:00 The Ideal Listeners

17:10 Determining Target Audience

20:05 Pitbull’s Success Story

20:50 Structuring Deals

23:25 The Deal Ecosystem

25:30 The Value Ladders

26:20 Podcast Lost Opportunities

27:30 The Cost Of Guest Acquisition

28:30 Building Relationships

30:10 Option Fatigue Syndrome

31:10 Value Proposition Alignment

33:20 Community Value Accumulation

35:10 Investing On The Business Model

36:45 Invaluable KPIs

37:50 The Long Term Plan

39:05 Managing Podcasts & Business

40:30 Restructuring Offers

42:25 Finding Your Right Fit

44:20 Outro