Excited to bring you a fascinating guest this week.
His name is Julian Elchakieh, but if you are one of his 4.94 million subscribers on YouTube, you’ll know him as jmancurly.
Some call him the 'VR King'. Most just know him by the look. You can’t miss it. Electric blue curly hair. A strip of yellow tape across the chest. It’s DIY, it’s loud, and it’s become one of the most famous brands on the internet.
But jmancurly isn't just a guy in a headset. He’s the leader of the Curly Gang. This isn't just a fanbase. It’s a community of over 8 million followers across social media and half a million people interacting on his Discord chat channel.
He treats them like family.
He lives by a code he calls the Curly Constitution:
* be kind to one another,
* teach new players who might need help, and
* uplift the community.
Most creators might stop at YouTube - jmancurly kept going.
He built his own gaming & publishing studio, CurlyBlue and the results speak for themselves:
* he’s released a game called "Shmackle" (which already has 1.25 million installs), and
* he became a verified music artist with over 25 million streams on Spotify.
He’s achieved a lot. And he’s done it in a contemporary kind of way that speaks volumes about the power and importance of creativity and the kind of workplace that is becoming increasingly common for a new generation of entrepreneurs.