The Flower School Business Podcast From Kays Flower School

Join us for part two of our podcast as we go behind the curtains of Kay's Flower School! In this episode,

We delve into the world of online floral training and the unique approach of Kay's Flower School. We'll explore:

The benefits of online learning and how it can be just as effective as traditional face-to-face training.

The mindset of florists and how they've had to adapt and change with the industry.

The importance of collaboration and community within the floristry world.

The success stories of our students who have gone on to build amazing careers and businesses.

Whether you're an aspiring florist or a seasoned professional, this episode is packed with valuable insights and inspiring stories.

Janette and Deirdre continue to tell you all about Kays Flower School, our ethics and community and our passion for teaching and training florists in our own Podcast - Behind the Curtains - Part 2

You'll also hear inspiring stories from our past students who have gone on to launch successful floral businesses. This is the first of many episodes where we'll share insights and expert tips, so be sure to subscribe and turn on notifications!

A huge shout-out to Carolyn Duggan from The Florist on the Hill, our Florist of the Year 2025 winner, who has sponsored our podcast for the next four months! You can find her beautiful work at www.thefloristonthehill.ie.

#KaysFlowerSchool #TheFloristOnTheHill #Podcast #Floristry #OnlineLearning #FloralDesign #BehindTheCurtains #SuccessStories #Collaboration #FloralTraining #NewCareer #FlowerArrangements #Business #YouTube #Part2

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Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further -

Sign up Here

https://kaysflowerschool.myflodesk.com/freebeginnersflowerarrangingcourse

We also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer -

Check it out there - Free Online Flower Conditioning Program — https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourse

Beginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programme

Depending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunities

If you live outside Ireland you can still train with Kays Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-students

See what our past students have to say about training as a florist at Kays Flower School https://www.kaysflowerschool.com/testimonials

Get in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us

Welcome back to the Flower School Podcast!

In this episode, host Deirdre is absolutely thrilled to welcome back the incredible Sabine Darrall, a renowned luxury florist, mentor, and coach with over 30 years of experience in the industry. Janette praises Sabine as one of the most well-known florists in the UK and Ireland.

Having navigated three recessions and a pandemic, Sabine has seen it all. She's here to talk about her new and essential resource for event florists: The Professional Event Florist Workbook.

What’s in the Workbook?

This isn't your average coffee table book—it's a practical, no-fluff guide designed to help florists run their businesses more effectively and profitably. Sabine reveals that the idea for the workbook came from the need to help florists make more money in a changing economy.

She delves into topics that many in the industry consider a "closed book," including:

Logistics and Planning: From loading a van efficiently to planning your timeline for an event, Sabine shares her hard-won knowledge to save you time and money.

Health and Safety: Learn the essentials you need to know, from working in listed buildings to understanding weight limits for suspended arrangements and working at heights.

Freelancer Management: Get insider tips on freelancer etiquette and how to manage your team effectively to avoid common issues.

Event-Specific Knowledge: A full breakdown of different table and chair styles, and how they impact your floral designs and budget.

The best part? This workbook is a living document! It's an e-book that will be continuously updated, with a focus on giving florists the up-to-date knowledge they need to succeed.

More From Sabine Darrall

We also get an update on Sabine's other fantastic projects:

Blossom and Prosper: Her accessible and affordable online membership platform with a huge library of resources, tutorials, and templates (like freelance agreements!). It's a goldmine for florists at any stage of their journey.

The Profitable Event Florist Workbook: Get an exclusive sneak peek into her next project, a workbook focused entirely on making a profit, future-proofing your business, and rethinking your business model in a changing climate. It's all about making profit a "not-so-dirty word."

A Game-Changer for Digital Proposals: Sabine reveals her new "digital dolly" collections, a library of beautifully hand-drawn floral arrangements and event elements that you can use to create stunning visuals for clients in a single click. No more struggling with tech—just drag and drop your way to professional proposals!

This episode is packed with invaluable advice and resources for any florist looking to elevate their business. Be sure to check out the links below to connect with Sabine and get your hands on her incredible resources!

Contact Sabine - [email protected]

Event Florist Workbook link - https://sabinedarrall.com/product/the-professional-event-florist-workbook-kays-offer

Blossom & Prosper Link - https://info.blossomandprosper.com/subscribe

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Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further -

Sign up Here

https://kaysflowerschool.myflodesk.com/freebeginnersflowerarrangingcourse

We also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer -

Check it out there - Free Online Flower Conditioning Program — https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourse

Beginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programme

Depending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunities

If you live outside Ireland you can still train with Kays Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-students

See what our past students have to say about training as a florist at Kays Flower School https://www.kaysflowerschool.com/testimonials

Get in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us

The Real Story of Our Flower School: How It All Started - Kays Flower School Podcast Part 1

Ever wondered what it's really like to run a flower school? Get ready for the whole story!

Our friend Linda Monohan, The Habit Boss, joined us to dig into the history of Kays Flower School. As you can imagine, we had a lot to say, so we broke it into a three-part podcast series to make sure you get all the details without getting bored!

In this first episode, we're sharing the incredible journey of our school—from our humble beginnings to becoming a global hub for florists. We'll talk about the moments that shaped our unique florist training style, our passionate commitment to 100% student support, and the amazing worldwide floristry community we've built.

You'll also hear inspiring stories from our past students who have gone on to launch successful floral businesses. This is the first of many episodes where we'll share insights and expert tips, so be sure to subscribe and turn on notifications!

A huge shout-out to Carolyn Duggan from The Florist on the Hill, our Florist of the Year 2025 winner, who has sponsored our podcast for the next four months! You can find her beautiful work at www.thefloristonthehill.ie.

🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸

Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further -

Sign up Here

https://kaysflowerschool.myflodesk.com/freebeginnersflowerarrangingcourse

We also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer -

Check it out there - Free Online Flower Conditioning Program — https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourse

Beginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programme

Depending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunities

If you live outside Ireland you can still train with Kays Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-students

See what our past students have to say about training as a florist at Kays Flower School https://www.kaysflowerschool.com/testimonials

Get in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us

Gemma from Digital Florist talks to Deirdre from Kays Flower School for Florists about their new Florist Tool Box, a must for any Starter or Experienced Florists

Contact Gemma here for more information about her Digital Tool Box for Florists

email: Address [email protected]

website:

https://florist-toolbox.com

https://digitalflorists.com

https://drive.google.com/file/d/1o-B3KzhdixwPL1cs9doaC3fo2cNgUUgn/view?usp=drive_link

🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸

Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further -

Sign up Here

https://kaysflowerschool.myflodesk.com/freebeginnersflowerarrangingcourse

We also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer -

Check it out there - Free Online Flower Conditioning Program — https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourse

Beginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programme

Depending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunities

If you live outside Ireland you can still train with Kays Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-students

See what our past students have to say about training as a florist at Kays Flower School https://www.kaysflowerschool.com/testimonials

Get in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us

Are you a florist looking to supercharge your online presence and reach more customers? This video is a must-watch! Join Deirdre from Kays Flower School and social media expert Denise Inspired as they reveal the critical recent changes on Instagram and how Google is adapting to the new world of social media search.

Discover why younger generations are ditching traditional Google searches and heading straight to platforms like Instagram to find local businesses – and what that means for YOUR flower shop!

In this video, you'll learn:

Why Google is now integrating with social media, and how this impacts your online visibility.

The profound shift in user search behavior and why florists need to be where their customers are.

The immense opportunities this integration offers for local businesses like yours to increase reach and drive sales.

Key Takeaways & Actionable Steps for Florists:

Optimize Your Instagram Profile: Learn how to use keywords, location tags, and relevant hashtags to ensure your beautiful arrangements are found by local customers.

Master Instagram Reels: Discover why video content is crucial and how to create engaging Reels that boost your discoverability.

Connect Instagram & Google Business Profile: Understand how linking these two powerful platforms can significantly enhance your local SEO and get your shop seen.

Create Engaging Content: Tips on producing value-driven content that educates, inspires, and converts followers into loyal customers.

Don't let these crucial online changes pass you by! Watch now to get ahead of the curve and make your floral business truly blossom online.

🔗 Useful Links:

Visit Kays Flower School: www.kaysflowerschool.com

Learn More from Denise Inspired: https://www.instagram.com/denise_inspired/

Join the Kays Flower School Community: https://www.facebook.com/groups/KaysFlowerSchool

FREE FLOWER COURSE for Beginners - https://kaysflowerschool.myflodesk.com/freebeginnersflowerarrangingcourse

#Hashtags:

#FloristMarketing #FlowerShop #InstagramForFlorists #GoogleSEO #LocalBusiness #SmallBusinessMarketing #FloralBusiness #DeniseInspired #KaysFlowerSchool #SocialMediaMarketing #FlowerBusinessTips #OnlineMarketing #GetMoreCustomers #InstagramTips #GoogleMyBusiness #ReelsForBusiness

Having heard Esther present this SEO presentation at Social Media Fest earlier this year, we were only delighted that she agreed to come on our Podcast and teach us an easy way to understand SEO.

Esther runs IPA Group a global organisation helping small and startup business with their Digital & Social Platforms.

Esther can be found here by email: - [email protected]

Make sure to mention KAYSFS when you contact them about your digital needs.

#seoforflorist #whatfloristsneedtoknowaboutseo #flowershopseo #floraleducation

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Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further -

Sign up Here

https://kaysflowerschool.myflodesk.com/freebeginnersflowerarrangingcourse

We also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer -

Check it out there - Free Online Flower Conditioning Program — https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourse

Beginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programme

Depending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunities

If you live outside Ireland you can still train with Kays Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-students

See what our past students have to say about training as a florist at Kays Flower School https://www.kaysflowerschool.com/testimonials

Get in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us

Join Deirdre from Kay's Flower School as she sits down with Irish floristry legend, Richard Haslam, who celebrates an incredible 50 years in the flower industry! In this insightful podcast, Richard shares his unparalleled experience, reflecting on how floristry and floral design have transformed over the past five decades.

Discover:

The dramatic shifts in floristry practices, from the days before floral foam to the current trends and sustainable approaches.

How wedding couples' expectations and floral choices have evolved, moving from traditional designs to more personalized styles.

Richard's thoughts on the importance of fundamental wiring techniques, even in a modern floristry landscape.

The changing landscape of flower sourcing, from a prevalence of Irish growers to the impact of international markets.

Key business advice for florists, including the power of recommendations, cultivating your own clientele, and the importance of knowing your product.

Richard's vision for the future of the Irish floristry industry and the crucial role of apprenticeships.

At Kay's Flower School, we believe in continuous support for our florists. This interview exemplifies our commitment to bringing you advice and insights from leading floral experts like Richard Haslam, ensuring our students are always supported in the industry, long after their training is complete.

Whether you're looking to train in floristry, hone your flower arranging skills, or simply love learning about the floral world, this podcast is packed with invaluable wisdom from a true icon.

#FloristryTraining #FlowerArrangingIreland #Kay'sFlowerSchool #RichardHaslam #IrishFloristry #FloralDesign #CareerInFlowers #FloristLife #WeddingFlowersIreland #SustainableFloristry #FloralEducation

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Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further -

Sign up Here

https://kaysflowerschool.myflodesk.com/freebeginnersflowerarrangingcourse

We also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer -

Check it out there - Free Online Flower Conditioning Program — https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourse

Beginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programme

Depending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunities

If you live outside Ireland you can still train with Kays Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-students

See what our past students have to say about training as a florist at Kays Flower School https://www.kaysflowerschool.com/testimonials

Get in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us

This podcast features Linda Monahan, "The Habit Boss," a business mentor and wellbeing coach, who discusses the importance of implementing efficient systems in small businesses, particularly for florists. She shares her journey from a corporate background to opening a Pilates studio and how the pandemic shifted her business online, highlighting the fear some people still have about online platforms.

Linda has gifted all of you

The Creative Entrepreneur's Business Checklist - https://thehabitboss.myflodesk.com/creativeentrepreneurbusinesschecklist

The Hustle Free 30 Day Content Calendar for Florists - https://thehabitboss.myflodesk.com/florists30days

You can also book a free 15 min Creativity Call to see how she can help with your strategy, systems and support

Book a Creativity Call - https://link.easypeasybusiness.com/widget/bookings/creativity-call

The core of the podcast revolves around the biggest challenges small businesses face, such as time management and a lack of understanding of underlying systems.

Linda emphasizes that many businesses, even well-established ones, still rely on outdated manual systems like physical diaries for bookings. She highlights the need for automation in areas like customer inquiries and email marketing, citing examples of businesses missing opportunities due to infrequent communication or lack of automated follow-ups.

A significant portion of the podcast focuses on specific tools and strategies Linda has implemented for Kay's Flower School, including:

ManyChat: Used for automating Instagram and Facebook responses and primarily for gathering email addresses. Deirdre note its effectiveness for nurturing clients and how video content (e.g., demonstrating flower care) significantly boosts engagement.

Lead Magnets: Linda talks about valuable resources offered in exchange for contact information. Examples for florists include "ten things to know about your wedding before you book your wedding florist" or "top tips for keeping your roses from dying".

Content Repurposing: Lynda encourages businesses to reuse existing content across different platforms rather than constantly creating new material. The hosts share their system for organizing content by month, flower, or occasion to facilitate easy repurposing.

Podcasting Systems: Linda helped streamline the podcast process, enabling automatic distribution of episodes from YouTube to platforms like Spotify via PodBean.

Linda provides advice for new businesses, emphasizing the need to define their niche (e.g., wedding florist, retail florist) and set up three core systems early on: client support, content, and sales. She suggests using simple, free tools like Google Docs for inquiries and ChatGPT for drafting email replies to save time. The discussion also touches on the importance of charging appropriately for services and having clear terms and conditions.

Lynda concludes by offering free resources like the "Creative Business Entrepreneurs Checklist" and "30 days of floristry content" to help businesses get started.

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Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further -

Sign up Here

https://kaysflowerschool.myflodesk.com/freebeginnersflowerarrangingcourse

We also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer -

Check it out there - Free Online Flower Conditioning Program — https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourse

Beginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programme

Depending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunities

If you live outside Ireland you can still train with Kays Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-students

See what our past students have to say about training as a florist at Kays Flower School https://www.kaysflowerschool.com/testimonials

Get in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us

Dreaming of a vibrant career in floristry? Join Deirdre from Kays Flower School as she chats with two floristry legends, Viv Bradford and Su Whale, in this exclusive Bloom in Zoom session! Discover invaluable advice, current industry trends, and practical tips for success in the ever-evolving world of flowers.

Whether you're just starting your floristry journey, a year or two into training, or a seasoned professional, this episode is packed with insights you won't want to miss. Learn about:

Building Your Network: Why connecting with other florists and joining supportive communities like the Floristry Geek Facebook group is crucial for growth and shared knowledge.

Staying Current: How resources like the Flowers to Trade Club keep you updated on everything from HR to legal advice, and the latest trends from major shows like Chelsea Flower Show.

Mastering the Business of Flowers: Viv Bradford shares her expertise on the essential administrative systems, including contracts, risk assessments, and email templates, vital for setting up and running a successful floristry business. She also touches on crucial aspects like understanding grades and ripeness when buying flowers.

Marketing & Getting Customers: Get creative strategies for attracting clients, from hosting workshops and demonstrations to leveraging local partnerships and pre-selling bouquets to manage stock and minimize waste.

Navigating Challenges: Practical solutions for common hurdles, including managing deliveries without a car, and finding reliable local sources for flowers and foliage.

Flower Care & Longevity: Learn expert tips for keeping your blooms fresh, especially wedding bouquets in hot weather, including surprising hacks and conditioning techniques for various flowers and foliage. Su Whale also highlights why some garden-grown flowers aren't suitable for cutting and what to look for when buying from wholesalers.

This conversation is a must-watch for anyone passionate about floristry, offering a glimpse into the realities and rewards of the industry from those who know it best.

Ready to turn your passion into a profession?

Kays Flower School offers comprehensive online floristry training that empowers you to learn from anywhere in the world! Our modules cover everything from foundational skills to advanced techniques, ensuring you gain the knowledge and confidence to launch and grow your own successful floral business.

Learn more about Kays Flower School's online courses and start your floristry journey today!

Connect with our Guests:

Viv Bradford: Check out her Flower Bibles and Admin Package. Find her writing on the Flowers to Trade Club.

Instagram: https://www.instagram.com/thefloristrygeek/

Facebook: https://www.facebook.com/groups/740717866762876

https://mrsbeesflowercompany.co.uk/flower-delivery-stamford/resources-for-florists

Su Whale: Explore her incredible floristry books Follow her on Instagram and Facebook for updates from Chelsea and other major flower shows.

Instagram: https://www.instagram.com/sunflower_suw/

Facebook: https://www.facebook.com/su.whale

https://www.jagopublishing.co.uk/jago/index.asp

Don't forget to like, comment, and subscribe for more expert insights and floristry inspiration!

#FloristryTraining #KaysFlowerSchool #OnlineLearning #FlowerBusiness #VivBradford #SuWhale #FloristLife #FlowerIndustry #FloralDesign #CareerChange #Entrepreneurship #FlowerSchool #FloralEducation #BloomInZoom #FloristryTips #GrowYourBusiness #LearnFloristryOnline #ChelseaFlowerShow #BloomIreland

🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸

Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further -

Sign up Here

https://kaysflowerschool.myflodesk.com/freebeginnersflowerarrangingcourse

We also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer -

Check it out there - Free Online Flower Conditioning Program — https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourse

Beginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programme

Depending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunities

If you live outside Ireland you can still train with Kays Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-students

See what our past students have to say about training as a florist at Kays Flower School https://www.kaysflowerschool.com/testimonials

Get in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us

Danielle Serpico is a renowned Mind Coach, 2 Times Best Selling Author, Business Mentor, NLP Master Trainer and Hypnotist, specialising in communication, self-leadership and influence to help entrepreneurs, coaches and professionals master the art of persuasion, sales and self-worth.

She believes that ‘your ability to communicate, both to yourself and others —determines your level of self worth and hence success, wealth and fulfilment,’ and so often shares how to grow into the version of you that naturally attracts more.

The founder of The BBMM Academy and creator of The M.A.S.T.E.R Method, Danielle has helped thousands transform their lives and businesses by integrating neuroscience, energetics and high-performance strategies.

She teaches you how to reprogram limiting beliefs, develop unshakable confidence, and use language as a tool for influence, attraction, and sales.

She is also the author of The BlackBelt MasterMind and a highly sought-after speaker who brings a unique blend of science and energy work, combining practical business and sales strategy with subconscious transformation and quantum principles.

Danielle’s approach is rooted in freedom, happiness, and alignment — because success isn’t just about money, it’s about designing a life that feels as good as it looks. She has empowered countless individuals to break through self-doubt, master the psychology of influence and scale their businesses with ease —without sacrificing their joy or freedom.

Her high-energy talks, transformational coaching and proven methods have helped thousands of entrepreneurs and leaders step into their power, sell with confidence, attract their dream clients and build a business that supports the life they truly want.

Website: https://theblackbeltmastermind.com

Email: [email protected]

A Summary of what Danielle talks about in this masterclass

Focus on Emotion, Not Logic: The masterclass emphasizes that people buy based on feelings and experiences, not logic. Instead of immediately discussing price or product features, connect with the customer's emotions.

Ask Emotion-Based Questions: Start by asking questions that explore the customer's feelings and desires. For example, instead of asking "Which bouquet do you want?", ask "What feeling do you want to convey with these flowers?".

Create a Vision (Future Pacing): Help the customer visualize the positive outcome of the purchase. For example, in the transcript, Danielle suggests asking, "Imagine your sister receiving these flowers. How would she feel?".

Build Rapport: Connect with the customer by mirroring their language, validating their feelings, and making them feel seen and heard.1  

1.

What is customer rapport? (+8 ways to build it) - Zendesk

www.zendesk.com

Handle Objections Effectively: When a customer says "I'll think about it," don't shut down the conversation. Instead, ask "What specifically would you like to think about?" to uncover the underlying concern.

Use Confident Language: Use words like "when" instead of "if" to convey certainty and build trust.

Assume the Sale: Approach every customer with the assumption that they are there to buy.

Remember You're a Memory Maker: Reframe your perspective. You aren't just selling a product or service; you're creating a positive experience and a lasting memory for the customer.

🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸

Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further -

Sign up Here

https://kaysflowerschool.myflodesk.com/freebeginnersflowerarrangingcourse

We also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer -

Check it out there - Free Online Flower Conditioning Program — https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourse

Beginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programme

Depending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunities

If you live outside Ireland you can still train with Kays Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-students

See what our past students have to say about training as a florist at Kays Flower School https://www.kaysflowerschool.com/testimonials

Get in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us