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Welcome to our latest Bloom in Zoom session! In this insightful webinar, we're joined by the incredibly experienced Vicky Laffey, a renowned Wedding Florist Mentor, who shares her invaluable wisdom alongside Deirdre from Kay's Flower School.
If you're a wedding florist looking to refine your client consultation process and streamline your business for smoother operations and more bookings, you won't want to miss this!
In this video, Vicky and Deirdre delve into:
Mastering the Wedding Consultation: Discover key stages and essential elements to create a successful consultation that converts inquiries into confirmed bookings.
Streamlining Your Workflow: Learn practical tips and tools, including the power of CRM systems like 17 Hats, to organize your business and save valuable time.
Attracting Your Ideal Clients: Understand how to refine your online presence to connect with the right couples and manage expectations effectively.
Website Essentials for Wedding Florists: Get advice on whether you need a website, what platforms to consider, and how to make it work for your business (including SEO!).
Navigating Client Communication: Learn strategies for prompt and professional communication to build trust and avoid ghosting.
Making the Most of Marketing Efforts: We discuss the effectiveness of platforms like Hitched, wedding fairs, and the dos and don'ts of boosting social media ads.
Essential Advice for New and Experienced Florists: Vicky shares her top tips for those just starting out and valuable insights for established florists looking to refresh their approach.
Plus: Real-world anecdotes, practical advice on creating content, and the importance of networking within the floristry community.
Whether you're just starting your wedding floristry journey or looking to optimize your existing business, this webinar is packed with actionable advice to help you thrive.
REMEMBER TO:
Subscribe to our channel for more floristry tips and webinars.
Like this video if you found it helpful.
Leave a comment with your questions and takeaways!
🔗 Links mentioned in the video:
Link to buy the new Bite Size Sessions -
https://www.weddingfloristmentor.com/product-page/bite-size-sessions-single-session-ticket
17hats referral code
https://referrals.17hats.com?r=hzkdfgpwrc
YouTube video on making your wedding fairs successful
https://youtu.be/3a8tZUrbb3Y?si=jmC0VRFpfwASaWfx
#weddingflorist #floristmentor #weddingconsultation #flowerbusiness #streamlining #floraldesign #kaysflowerschool #vickylaffey #weddingflowers #businessadvice #floristrytips
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Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further -
Sign up Here
https://kaysflowerschool.myflodesk.com/freebeginnersflowerarrangingcourse
We also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer -
Check it out there - Free Online Flower Conditioning Program — https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourse
Beginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programme
Depending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunities
If you live outside Ireland you can still train with Kays Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-students
See what our past students have to say about training as a florist at Kays Flower School https://www.kaysflowerschool.com/testimonials
Get in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us
Sorting orders and deliveries at Florist peaks like Valentines Day, Mother's Day & Christmas as be logistical challenge for retail and studio florists.
Gemma from Digital Florists explains to Deirdre how they have developed a software system that takes all the headaches or planning and organising orders simply and effectively.
To find out more about Digital Florist, contact Gemma at [email protected]
website : Digitalflorists.co.uk
Make sure to ask about the Kay's Flower School Discount
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Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further -
Sign up Here
https://kaysflowerschool.myflodesk.com/freeflowerarrangingcourse
We also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer -
Check it out there - Free Online Flower Conditioning Program —
https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourse
Beginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programme
Depending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunities
If you live outside Ireland you can still train with Kay's Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-students
See what our past students have to say about training as a florist at Kay's Flower School https://www.kaysflowerschool.com/testimonial
Get in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us
Welcome to The Flower School Business Podcast, where we spotlight inspiring journeys and actionable strategies to grow a thriving flower business with heart. In this episode, Amanda Delaney, entrepreneur and founder of the Passion to Profit Academy, shares how she transitioned from the fitness and beauty world into powerful mentorship — helping others align their personal values with business goals.
🎧 What you'll learn in this episode
Whether you're just starting out or pivoting to your next chapter, Amanda's story will inspire you to lead with authenticity, embrace mentorship, and grow with confidence.
🔗 Connect with Amanda and explore her Passion to Profit Academy, designed to help entrepreneurs turn their passion into purpose-led profits.
https://amandadelaney.ie/
https://www.instagram.com/amandadelaneymentor/
Free Facebook Group
https://www.facebook.com/groups/wecananadwewill/
5 Day Free Video Challenge
https://amandadelaney.ie/video-challenge/
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Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further -
Sign up Here
https://kaysflowerschool.myflodesk.com/freeflowerarrangingcourse
We also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer -
Check it out there - Free Online Flower Conditioning Program —
https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourse
Beginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programme
Depending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunities
If you live outside Ireland you can still train with Kays Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-students
See what our past students have to say about training as a florist at Kays Flower School https://www.kaysflowerschool.com/testimonials
Get in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us
Welcome to The Flower School Business Podcast — where passion meets petals and business blooms! In this inspiring episode, Jennifer Collins shares her journey from a career in accountancy to thriving as a wedding florist, grower and creative entrepreneur.
Jennifer talks about her love for growing and arranging flowers, how she built her honesty box flower business and the mindset shifts needed to thrive in the floral industry. She offers honest, practical advice for aspiring florists — from getting hands-on experience in a flower shop to understanding the financial side of the business.
🌸 In this episode, Jennifer shares
Whether you're dreaming of starting a floral business or already in the industry, Jennifer’s story will inspire you to trust your instincts, take creative risks and lean into the support of fellow florists.
You can find Jen here on - https://www.instagram.com/flowersbyjen/ or here on Facebook - https://www.facebook.com/flowersbyjen0/
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Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further -
Sign up Here
https://kaysflowerschool.myflodesk.com/freeflowerarrangingcourse
We also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer -
Check it out there - Free Online Flower Conditioning Program —
https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourse
Beginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programme
Depending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunities
If you live outside Ireland you can still train with Kay's Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-students
See what our past students have to say about training as a florist at Kay's Flower School https://www.kaysflowerschool.com/testimonial
Get in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us
Jennifer now offers mentorship and coaching programs for florists and creative entrepreneurs at every stage
➡️ She also offers consulting for florists who’ve been booked for their first high-end/luxury wedding and want guidance on pricing, logistics, mechanics and execution.
If you’re dreaming of moving into the luxury market, launching a rebrand or simply want support from someone who’s walked the path — Jennifer is a phenomenal mentor and florist with a heart for community and a serious talent for elevated design.
🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸
Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further -
Sign up Here
https://kaysflowerschool.myflodesk.com/freeflowerarrangingcourse
We also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer -
Check it out there - Free Online Flower Conditioning Program —
https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourse
Beginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programme
Depending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunities
If you live outside Ireland you can still train with Kay's Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-students
See what our past students have to say about training as a florist at Kay's Flower School https://www.kaysflowerschool.com/testimonial
Get in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us
In this episode, we take a deep dive into the world of floristry and entrepreneurship with Joeanna, a passionate florist who’s grown her business from the ground up. From humble beginnings to opening four shops in just a few years, Joeanna shares her inspiring journey, the challenges she faced and how she navigated the highs and lows of running a growing business.
Topics Discussed
Key Takeaways
You will find Joeanna on
Instagram - / joeannacaffreyflowers
Facebook -https://www.facebook.com/joeannacaffreyflowers
Website : https://joeannacaffrey.ie/
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Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further -
Sign up Here
https://kaysflowerschool.myflodesk.com/freeflowerarrangingcourse
We also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer -
Check it out there - Free Online Flower Conditioning Program —
https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourse
Beginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programme
Depending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunities
If you live outside Ireland you can still train with Kay's Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-students
See what our past students have to say about training as a florist at Kay's Flower School https://www.kaysflowerschool.com/testimonial
Get in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us
In today’s episode, Deirdre, chats with Sharon Griffin, an experienced florist and business owner, about the evolving world of floristry and the lessons she's learned in building a successful floral business. Sharon shares her insights on the artistic side of floral design, from creating architectural flower arrangements to understanding the emotional impact flowers have on major life events like weddings.
Sharon also opens up about her business journey, offering advice for new florists, emphasizing the importance of knowing your numbers, managing expectations and the unique challenges of running a wedding-focused business. Tune in for a deep dive into floristry, business growth and the value of personal connections in the industry.
Key Takeaways
Episode Highlights
Thank You for Listening!
If you enjoyed today’s episode, please subscribe, rate, and leave a review. Share this podcast with friends who are interested in floristry, entrepreneurship or simply love a good chat!
We’ll see you next time on The Flower School Podcast!
Sharon is available for coaching and mentorship and you can catch here on [email protected] Getting married ??? Check out - https://www.frogprince.ie/ Monthly Subscriptions - https://newmoonblooms.ie/
Social media - / frogprinceweddings / newmoonblooms.ie
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Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further -
Sign up Here
https://kaysflowerschool.myflodesk.com/freeflowerarrangingcourse
We also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer -
Check it out there - Free Online Flower Conditioning Program —
https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourse
Beginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programme
Depending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunities
If you live outside Ireland you can still train with Kay's Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-students
See what our past students have to say about training as a florist at Kay's Flower School https://www.kaysflowerschool.com/testimonial
Get in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us
Deirdre is delighted to chat with Jenny about her flowery journey, from starting out parttime in a flower shop during her college days to running her own successful florist and then stepping into education and of course representing the United States in the Interflora World Cup,
You can find and follow Jenny at the links below #
www.Jennytfloristry.com
IG: Jennyt.floristry - https://www.instagram.com/jennyt.floristry/
FB: Jenny Thomasson - https://www.facebook.com/jenny.thomassonaifdcfd
Jenny Thomasson AIFD PFCI EMC AAF, is an accredited member of AIFD, American Institute of Floral Designers, PFCI, Professional Floral Communicators International, EMC, European Masters Certification and AAF, American Academy of Floriculture. She is a touring commentator for the Education Specialist Team for Teleflora, featured designer in industry publications, networks and podcasts, a lead instructor at the Dr. Delphinium
Design Institute in Dallas Texas, sole proprietor for Jenny T Floristry and a published author of, Perishable Poetics: Manifesting Emotion through Contemporary Floral Design and Endless Florescence: Transformative Contemporary Dried Floral Design. She is also the CEO and product developer for Meraki Floral Tools and an independent instructor
worldwide. Her unique style is described as Contemporary Naturalism, allowing the space and light to interplay with the botanical materials in an effortless holistic way.
Honored to have presented 4 times on the main stage at the AIFD National Symposium and representing North America twice at Fleuramour in Belgium, a member of the decorating team for the White House For Christmas, an AIFD Team Designer at the Philadelphia Flower Show, as well as a dynamic speaker and educator for various groups and programs. A design competitor in the US, China, South Korea and Europe,
crossing borders to teach in Mexico and Canada and utilizing virtual platforms for programs and lectures . In 2023 representing the USA in the Interflora World Cup Competition, earning 8th place for the highest marks ever by a USA Competitor. She has done this all with a passion for pushing the boundaries of American floristry in a fresh and modern way.
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Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further -
Sign up Here
https://kaysflowerschool.myflodesk.com/freeflowerarrangingcourse
We also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer -
Check it out there - Free Online Flower Conditioning Program —
https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourse
Beginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programme
Depending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunities
If you live outside Ireland you can still train with Kay's Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-students
See what our past students have to say about training as a florist at Kay's Flower School https://www.kaysflowerschool.com/testimonial
Get in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us
Hannah and Fiona talk to Deirdre about how Florists can turn their floral waste into compost easily.
The COM:POST system takes Florist's weekly green waste and turns it into reusable compost. This helps to reduce the florists environmental impact and reassure their customers of their sustainable practice.
There are 4 stages
Stage One: The Florist.
We provide all our florists with compostable paper sacks which they in turn fill with green waste - either from conditioning or when they return from a wedding or event.
Stage Two: The Collection.
We regularly collect the full sacks from our florists, either via our wholesaler partners or using our fleet of vehicles.
Stage Three: The Composter.
We work with composting partners across the UK. It takes up to 16 weeks to turn all green waste into rich, nutrient filled compost. The compostable sacks are a valuable addition as it helps with the process.
Stage Four: The Grower.
We pride ourselves with creating a closed loop system as all compost produced by our system is returned to growers for food and flower production.
For more information on how you can get involved and use Com.Post for your business - contact Compost on [email protected] or visit their website - https://www.com-post.uk/
#sustainableflorists #compostfloralwaste #compost #sustanablefloralwaste
🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸
Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further -
Sign up Here
https://kaysflowerschool.myflodesk.com/freeflowerarrangingcourse
We also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer -
Check it out there - Free Online Flower Conditioning Program —
https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourse
Beginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programme
Depending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunities
If you live outside Ireland you can still train with Kay's Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-students
See what our past students have to say about training as a florist at Kay's Flower School https://www.kaysflowerschool.com/testimonial
Get in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us
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