In this episode of The Flywheel Effect, Brent Sonnek-Schmelz and Matt Bernath sit down with Moustafa Moursy, President at Push Analytics. They explore how strong business processes can break the cycle of chaos for construction and integration firms. Moustafa shares why most teams don't need more hustle—they need better systems and clarity.

Moustafa explains his eight-step process framework, showing how simple planning, clear documentation, and regular iteration help teams work smarter, not harder. He digs into why many business owners get stuck in a cycle of firefighting and how a lack of process can blur the line between people and performance problems. He also shares practical advice for leaders who face resistance to change, stressing the value of starting small and building buy-in over time.

Together, Brent, Matt and Moustafa discuss the future of the construction industry as new technology adds complexity and choice. Moustafa urges leaders to focus on mapping needs first, rather than chasing the latest tool or trend. He makes the case for process as the quiet engine behind every high-performing business.