In this week's episode of The Grocery Insider, in association with HRA Global, we speak to Joe Welstead, co-founder and CEO of Motion Nutrition.
For more insights, consultancy, marketing and market research solutions, visit https://hra-global.com/
00:00 - 08:48 minutes: Introduction to Joe Welstead
- An insight into Joe's former life as a professional swimmer for Scotland and forage into sports management following his retirement after the 2014 Commonwealth Games.
- Joe describes his struggle to find performance enhancing supplements that were also beneficial to his long-term health.
- How this gap in the market sparked the inception of Motion Nutrition.
08:49 - 13:31: Bringing nutritional supplements to the wider market
- Joe discusses how the supplement market has expanded beyond performance enhancements for athletes.
- How organic supplements can benefit the consumer day-to-day.
13:32 - 15:29: Sleep Hygiene
- How Motion Nutrition can benefit sleep.
- Joe's adversity to supplements being used as a sole tool to enhance sleep and how he encourages a healthy lifestyle as a foundation for supplements to work optimally.
15:30 - 27:14: The evolution of consumer
- Joe discusses the importance of improving the daily well-being of consumers, relieving stress and aiding a good night's sleep when conceptualising new products.
- How the Motion Nutrition customer has inadvertently evolved into a female-dominated audience through it's accessible branding and marketing.
- Benefits of retail partnerships fo consumer convenience and product exposure.
27:15 - 29:14: Influencer culture
- Are influencer partnerships still relevant and effective in advertising brands?
29:15 - 33:26: Joe's Favourites
- Joe shares his favourite well-being brands including Heckles and Bare Biology.
33:27 - 40:39: Nutrition news and quick thoughts
- Hamish asks Joe his quick thoughts on emerging nutrition trends and products including;
- Continuous glucose monitors
- Ketones and the Keto Diet
- Red-light therapy for better sleep
- SARMs and peptides
40:40 - Future of Motion Nutrition
- Joe discusses new product launches to keep an eye out for including his interest in balancing hormones as mood stabilisers and sustainable all-day energy supplements.
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