The FMCG Marketing Daily — August 07, 2026

In this episode:

• Kraft Heinz is making a rare, explicit bet that marketing spend — not cost-cutting — is the lever that will reverse its multi-year volume decline.

• New Diageo CEO Dave Lewis has unveiled a sweeping strategic overhaul that bets the company's future on Guinness while carving $1 billion in costs — a portfolio prioritisation decision with massive implications for every brand that isn't Guinness.

• Papa Johns' CMO change and pivot back to mass marketing is a live case study in what happens when performance marketing over-rotation leaves a brand without enough broad reach to sustain sales.

Hosted by Marco & Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

The FMCG Marketing Daily — August 06, 2026

In this episode:

• Heineken's H1 results reveal a stark geographic split that forces a rethink of where premium beer brands should be investing their marketing weight.

• A new IGD study confirms that private label is now outgrowing manufacturer brands across Europe, putting brand equity investment directly in the dock.

• E.l.f. Beauty's first full earnings report since acquiring Rhode shows the challenger brand model — buy a founder-led disruptor and let it run — is delivering real financial results.

Hosted by Marco & Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

The FMCG Marketing Daily — August 05, 2026

In this episode:

• PepsiCo's five-year Silverstone commitment signals a major strategic bet on experiential marketing at live sporting events as a brand-building vehicle.

• AB InBev's Ambev subsidiary posted Q2 volume growth driven by the FIFA World Cup, offering a concrete case study in how FMCG brands convert mega-event investment into measurable market performance.

• Diageo's Scottish distillery cuts signal a structural rationalisation of its Scotch whisky portfolio that will have direct consequences for brand investment priorities and heritage storytelling.

Hosted by Marco & Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

The FMCG Marketing Daily — August 04, 2026

In this episode:

• Campbell's Goldfish is using nostalgia as a Trojan horse for better-for-you repositioning — a live case study in how FMCG snack brands are responding to health-conscious parents without abandoning their core equity.

• India's food regulator has barred sales of certain United Spirits products over flavour compliance failures — a stark reminder that regulatory risk in high-growth emerging markets can derail brand momentum overnight.

• Diageo's long-running Moët Hennessy alliance is coming under serious strategic scrutiny under new CEO Dave Lewis — and how it resolves could reshape the entire premium spirits portfolio landscape.

Hosted by Marco & Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

The FMCG Marketing Daily — August 03, 2026

In this episode:

• Danone's CEO is publicly framing Huel and Alpro as a coherent portfolio play, giving brand managers a live case study in how to justify challenger-brand acquisitions without cannibalising existing equity.

• Lawsuits against Nike and Lululemon for inflating 'original' prices to manufacture fake discounts are a direct warning shot for FMCG brand managers who use promotional pricing as a brand equity tool.

• Unilever securing European worker commitments ahead of its food business merger with McCormick marks a critical milestone in one of the biggest FMCG brand portfolio restructurings of the decade.

Hosted by Marco & Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

The FMCG Marketing Daily — August 02, 2026

In this episode:

• Rémy Cointreau poaching a Pernod Ricard emerging-markets executive signals a deliberate push to chase growth outside stagnant Western spirits markets.

• See's Candies is now in its fourth consecutive year of its DOGust campaign — a masterclass in how a heritage confectionery brand builds a seasonal brand ritual with purpose baked in.

• Major FMCG and consumer goods advertisers are now citing marketing measurement frameworks on earnings calls — a structural shift in how CMOs justify spend to the C-suite and investors.

Hosted by Marco & Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

The FMCG Marketing Daily — August 01, 2026

In this episode:

• Mars is extending the iconic 'You're Not You When You're Hungry' platform into a summer ice cream campaign that targets online toxicity — a bold creative stretch test for one of FMCG's most durable brand ideas.

• AB InBev's CEO publicly admitting China remains a structural problem — not just a cyclical blip — is a significant signal about the limits of premium brand strategy in a market where local players are rapidly gaining ground.

• Unilever's 300,000-creator network claim is getting scrutinised — and the reality of how those creators are tiered, briefed, and measured reveals the messy operational truth behind FMCG's biggest influencer marketing bet.

Hosted by Marco & Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

The FMCG Marketing Daily — July 31, 2026

In this episode:

• Pernod Ricard's Jameson is betting a major NFL global sponsorship can reverse declining spirits category momentum — a high-stakes brand strategy move worth unpacking.

• Heineken is turning responsible drinking into a tangible consumer reward mechanic via OpenTable — a fresh brand purpose activation that goes well beyond a TV spot.

• Mondelez is attributing a regional volume drop to the European heatwave — raising a live question about how FMCG brands plan for climate-driven demand volatility.

Hosted by Marco & Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

The FMCG Marketing Daily — July 30, 2026

In this episode:

• Unilever's Degree is running a live experiential campaign in New York's subway system, turning one of summer's most unpleasant commuter environments into a branded moment.

• Reckitt has beaten Q2 sales forecasts on the back of surging demand in China, India, and emerging markets — signalling where the next phase of FMCG brand growth is being won.

• Danone's Q2 beat — powered by specialised nutrition and water — shows how a deliberate portfolio prioritisation strategy can deliver resilient growth even in a difficult consumer environment.

Hosted by Marco & Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

The FMCG Marketing Daily — July 29, 2026

In this episode:

• Coca-Cola's World Cup activation has just delivered a concrete case study in how sports sponsorship converts brand equity into on-the-ground volume at scale.

• Unilever's best volume quarter in over ten years signals that its brand investment and portfolio pruning strategy is now translating into measurable consumer demand.

• Popeyes is reshaping its agency roster with brand consistency as the explicit strategic objective — a rare public acknowledgement that fragmented agency relationships damage brand equity.

Hosted by Marco & Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO