The FMCG Marketing Daily — July 18, 2026

In this episode:

• A ransomware attack has forced Coca-Cola to halt production at its premium dairy brand Fairlife, exposing how cyber risk is now a front-line brand management crisis for FMCG companies.

• Nestlé's Coffee Mate is running a social-first summer campaign built around consumer passion and seasonal relevance, offering a live case study in how legacy creamer brands are fighting for cultural attention.

• Walmart's first-party data on 2026 World Cup shopping reveals concrete shifts in FMCG purchasing behaviour tied to the tournament, giving brand managers rare real-world evidence of how sports events drive category sales.

Hosted by Marco & Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

The FMCG Marketing Daily — July 17, 2026

In this episode:

• The funding crisis at Ben & Jerry's Foundation puts the brand's activist identity and purpose-led positioning under direct threat — a live stress test of what happens when brand values lose their financial backing.

• Dollar Shave Club is using generative AI not to cut costs but to accelerate creative experimentation — a challenger brand approach that reframes how FMCG marketers should think about AI's role in the creative process.

• As Brown-Forman's CEO prepares to leave, the spirits group faces a defining portfolio and brand strategy moment — with outside leadership increasingly on the table following moves by Diageo and Heineken.

Hosted by Marco & Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

The FMCG Marketing Daily — July 16, 2026

In this episode:

• Neutrogena is deliberately rejecting the viral content playbook in favour of science-led credibility — a direct counter-positioning move in a beauty category increasingly defined by TikTok trends.

• The UK competition regulator has opened a formal investigation into Danone's acquisition of Huel, putting one of the most strategically significant challenger brand buyouts in recent FMCG history under scrutiny.

• UK spirits challenger Distil has appointed a former Diageo executive as CEO, signalling that independent spirits brands are increasingly raiding the major FMCG talent pool to accelerate brand-led growth strategies.

Hosted by Marco & Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

The FMCG Marketing Daily — July 15, 2026

In this episode:

• A new oral care challenger brand built inside Mother's startup incubator is coming for the shelf space dominated by Colgate and Unilever's Signal.

• Henkell Freixenet is extending its mass-market I Heart wine brand into RTDs, betting that its existing brand equity can unlock a fast-growing convenience format.

• Love Island USA's ad sales surged 73% this season, making it one of the most commercially potent FMCG brand integration vehicles on streaming right now.

Hosted by Marco & Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

The FMCG Marketing Daily — July 14, 2026

In this episode:

• A new analysis warns that FMCG brands optimised for search and social may be structurally absent from AI-generated recommendations — a visibility crisis brand managers cannot ignore.

• New NIQ analysis shows FMCG brands that renovate proactively — before sales decline — dramatically outperform those that renovate reactively, reframing renovation as a brand health investment rather than a rescue tactic.

• British soft drinks challenger Cawston Press is moving into functional juice shots, signalling how premium ambient brands are targeting the high-margin wellness occasion that larger FMCG players have struggled to own.

Hosted by Marco & Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

The FMCG Marketing Daily — July 13, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:

• A senior Diageo executive crossing into an independent wine group signals how big-FMCG talent is increasingly flowing toward premium specialist challengers.

• Aéropostale's shift from ads to entertainment-first content for Gen Alpha is a practical playbook any FMCG brand targeting the under-15 consumer needs to study now.

• A new wave of major media reviews is converging, and for FMCG CMOs that means agency relationships and media allocations built in a pre-AI world are about to be stress-tested all at once.

Hosted by Marco and Klara.

The FMCG Marketing Daily — July 12, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:

• A major French spirits group makes a full acquisition of a Dutch alcohol-free cocktail brand, signalling that no/low alcohol is now a strategic portfolio priority rather than an experimental bet.

• New ad spend estimates reveal Nike and Adidas are taking fundamentally opposite media strategies at the World Cup midpoint, offering brand managers a live split-test in major sports sponsorship activation.

• Physicians Formula is deliberately mining a specific era of internet beauty culture to reactivate brand relevance — a nostalgia-as-strategy play that has direct lessons for any FMCG brand sitting on dormant brand equity.

Hosted by Marco and Klara.

The FMCG Marketing Daily — July 11, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:

• Reckitt's $400M US media account stays with Zenith while WPP holds Europe — a split-agency model that signals how major FMCG players are restructuring media relationships by region.

• Unilever is running a 300,000-strong creator network using AI for vetting and workflows — but is deliberately keeping human judgment at the centre of creative decisions.

• PepsiCo's Q2 results reveal a widening performance gap between its international and North American businesses — a strategic inflection point with direct implications for where the company directs brand investment.

Hosted by Marco and Klara.

The FMCG Marketing Daily — July 10, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:

• Mike's Hard Lemonade is pioneering bespoke branded entertainment partnerships on Netflix, signalling a new frontier for FMCG drinks brands beyond traditional TV spots.

• The EU's EmpCo Directive — targeting misleading sustainability claims — is set to cost German retailers hundreds of millions, with direct consequences for how FMCG brands communicate green credentials across Europe.

• Nordic confectionery challenger Cloetta is bringing its CandyKing Pick & Mix concept to US grocery retail for the first time, testing whether a highly experiential, format-led brand can crack America's crowded sweet aisle.

Hosted by Marco and Klara.

The FMCG Marketing Daily — July 09, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:

• Henkel has officially closed its acquisition of Olaplex, reshaping the professional and retail haircare competitive landscape in a single move.

• PepsiCo's Doritos is using its Formula 1 partnership as a always-on global brand platform rather than a one-off sponsorship activation — and the strategy has direct lessons for FMCG marketers chasing year-round relevance.

• PepsiCo is relaunching Quaker into the US beverage aisle with a protein-led product — a bold brand extension bet on a name better known for porridge than drinks.

Hosted by Marco and Klara.