We are launching the Folly Coffee Hot Sauce! Head to the Kickstarter here to check it out: http://kck.st/3k87AFI
Since we are launching the Folly Coffee Hot Sauce, Folly Rob sits down in a solo episode to discuss everything that goes into a successful launch of a new product. He first explains how we came to the decision of launching a hot sauce, despite being a coffee business. Then, Rob explains everything that goes into a successful product launch in the following two scenarios:
You want to start a business/launch a product, but don't have a product in mind
You have a product, and want to launch it effectively
Find the best framework for launching a new product
To hear about why we're launching a hot sauce and all the decisions that went into that, start from the beginning. To skip the decision making process on the Folly Coffee Hot Sauce and get right to launching a new product head to 17:00
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