In this episode of our podcast, we delve into the challenges and opportunities of scaling a restaurant brand. Opening and running a single restaurant is already a difficult task, but when you want to take your brand to multiple locations, it requires a whole different level of planning and coordination. The goal is to make sure that each location is consistent with the original and that your brand is protected.

Our guests, Carl Jacobs, CEO of Apicbase, and Henrik Mattsson, the mastermind behind the rapid expansion of the famous Swedish burger brand, Brödernas, bring their years of experience scaling several food service brands to the table. They share their insights on concept development, training, partnerships, standard operating procedures, and technology.

Listen to it as they discuss the importance of having a clear brand identity, how to maintain consistency across multiple locations, and the role of technology in streamlining operations and enhancing the customer experience. With their expert advice, you'll be able to navigate the complexities of scaling your restaurant brand with confidence.

Learn how our restaurant management solutions help your restaurant business keep costs under control.

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The second episode of the Food Service Growth Show is here! 

In this episode, Carl Jacobs, CEO of Apicbase sits down with Daniel Spinath, Founder of Crêpeaffaire. They discuss the challenges and strategies for developing a strong brand identity that can be rolled out broadly while remaining locally sensitive.

Daniel, who has experience in scaling up from two stores to multiple outlets, shares his insights on the difficulties he faced during the expansion process. He explains why it's crucial to differentiate between a group and a chain and why that distinction matters in the long run.

As the conversation progresses, Daniel and Carl delve into the importance of cultural fit when it comes to locations, staff, and partners. They emphasize the need for consistency in brand messaging and customer experience, while also recognizing the unique characteristics of each location.

One of the major challenges faced by restaurant owners today is the search for the holy grail in technology. Daniel and Carl discuss the various technological solutions available for streamlining operations and enhancing customer experience. They also touch upon the need to balance technological advancements with a human touch, especially in the food service industry.

Daniel shares his experience with implementing different technologies in his own business, including point-of-sale systems, customer feedback tools, and data analytics platforms. He emphasizes the importance of choosing the right technology partner who understands the unique needs of the food service industry.

Throughout the episode, Daniel shares practical tips and strategies for developing a strong brand identity that can be scaled up while remaining true to the local community. They stress the importance of investing in relationships with employees, customers, and partners and building a brand that reflects the values of the community it serves.

This episode is a must-watch for anyone interested in scaling up their food service business while maintaining a strong brand identity. 

So grab your popcorn and get ready for another informative and engaging episode of the Food Service Growth Show!

Learn how our restaurant management solutions help your restaurant business keep costs under control.

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Welcome to the first episode of The Food Service Growth Show.

In this episode, we're excited to be joined by Christian Mouysset, Co-founder of Hummus Brothers and Tenzo, as he shares his insights and experiences on scaling from one location to multiple locations and running day-to-day operations.

As any restaurant owner knows, expanding from one location to multiple locations can be a daunting challenge. There are many factors to consider, from maintaining consistent quality and customer experience to managing logistics and overhead costs. Christian Mouysset knows this all too well, having successfully grown his own restaurant chain, Hummus Brothers from a single location to multiple locations.

In this podcast, Carl and Christian dive into the challenges of scaling a restaurant chain and discuss the strategies that have helped Christian achieve success. One key theme throughout the conversation is the importance of optimizing processes. Christian emphasizes the need to streamline operations and eliminate waste wherever possible, to ensure that each location is running as efficiently as possible.

Christian also shares his insights on which key performance indicators (KPIs) to focus on when managing multiple locations. He stresses the importance of tracking metrics such as sales per labor hour and food cost percentage, to ensure that each location is profitable and sustainable.

Another topic that Carl and Christian explore is menu development. Christian shares his experiences with developing menus that are both delicious and scalable and discusses why reducing the number of ingredients used has been a game-changer for his restaurants. By simplifying the menu, Christian has been able to improve consistency and reduce waste, while still offering a variety of options for his customers.

Throughout the podcast, Carl shares practical tips and insights for restaurant owners who are looking to scale their businesses. From the importance of maintaining consistent branding across multiple locations, to the benefits of investing in training and development programs for staff, there's plenty of valuable information for anyone looking to grow their restaurant chain.

If you are looking to take your restaurant business to the next level, this podcast episode is packed with practical advice and inspiration. 

So grab a coffee, sit back, and enjoy the first episode of The Food Service Growth Show!

Learn how our restaurant management solutions help your restaurant business keep costs under control.

✅ Subscribe and stay updated with new episodes:

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✅ Follow Apicbase on social media:

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