They started off buying ingredients from Trader Joe's. Five years later, they have a copacker and national distribution in over 1,000 stores. But it sure wasn't easy. And Jerri Graham and Steve Laitmon will explain that "things just got real". We learn:

Perhaps you are ready to launch your food product online and have no idea where to start. Or maybe you don't want dish out a ton of money to test your concept. Matt and Danny discuss:

Mentioned in the episode:

Intro/Misc:

Alkaline Diet 
Drinking Baking Soda for Your Health
Baking Soda – True Enemy of the Pharmaceutical Industry
7 Baking Soda Health Benefits
Benefits of Apple Cider Vinegar/ 
.ORGANIC
Navitas Naturals

Web Services

Note: all of the services mentioned have great customer support and can answer any additional questions that you have. 

Wordpress
GoDaddy
Shopify
Big Commerce
Bluehost
WooCommerce (for WordPress)
Google Analytics
Google AdWords
Wufoo
Stripe
Sell on Amazon
Fulfillment By Amazon Revenue Calculator
Abe's Market
Navitas Naturals on SpyFu

Along with 2 co-founders, Mike Schwartz created BAO Fermented Food and Drink company. Along the way, they decided to share their kitchen space and ended up with Organic Food Incubator. Tons of actionable tips. We talk about:

Mentioned in the episode: 

Maridaje

Organic Food Incubator

Organic Food Incubator Company List

Bao Fermented Food and Drink

Creating an organic incubator kitchen

USDA Organic

Kickstarter HACCP

Simply Gum

Hella Bitter

Loliware Edible Cups

HACCP

GMP

Fresh off of a 2 million dollar funding, HowGood is poised to take off.  They score food products based on their health, environmental, and societal factors. Eight years in the making, it has been a long journey. Today, HowGood has over 100,000 food products in their database. We talk to founder Alexander Gillett and learn about:

Mentioned in the show:

How Good
Organic Avenue
EPA Database
openFDA
MultiAd

His name is spread all over Tulane University, yet most people have no idea who he is. Samuel Zemurray was sort of an outcast….he was excluded from various social circles in New Orleans. Yet, In his controversial career, he went from a small startup to banana tycoon, leaving a legacy there.  How did he do it? We interview Rich Cohen, the author of Zemurray's biography: The Fish That Ate the Whale. Learn about:

Mentioned in the show:

Pantry Smart Fridge (w/ Photo)
Tulane University
The Fish That Ate the Whale: The Life and Times of America's Banana King
You Can Negotiate Anything: The World's Best Negotiator Tells You How To Get What You Want
Sweet and Low: A Family Story
Sweet'n Low
Rich Cohen Official Site
Rich Cohen Amazon Page

What are fats? Are they created equal? What kind of fats should we be eating?  With so much misinformation and "special interests", it is hard to know what to eat and what oils to cook with. Danny and Matt shine some light:

Disclaimer: This was recorded before the New York Times low-carb fat article. Also, we are not doctors. This is for entertainment only.

Mentioned in the show:

Unhealthy Vegetable Oils?
Does Food Industry Ignore Science Regarding Polyunsaturated Oils?
The Great Con-ola
10 Proven Health Benefits of Coconut Oil (No. 3 is Best)
Avocado oil - Mira Naturals  (Not sure if available in the US)
Pastured vs Omega-3 vs Conventional Eggs – What’s The Difference?
The Truth About Olive Oil
7 Reasons to Eat More Saturated Fat

One of the toughest parts of the food business is the mental game; how do you feel about your own business?  Today we tackle 8 self-limiting beliefs that may cause you doubt .. they may even be holding you back from success.

Some of the beliefs we talk about:

1) "My company sucks because I haven't shipped a container."

3)  "I will never make money."

4)  "I don't have enough capital to make it big."

Listen to the episode to get the full scoop.

Mentioned in this episode:

New Mexico Chile Certification Program
The Magic of Thinking Big
A Man and his Mountain (Jess Jackson, Kendall Jackson)
Brewing Up a Business (Sam Calagione, Dog Fish Head)
Kickstarter
Panela Mix Colombia
Survivorship Bias
Publication Bias
Getting Things Done

It has been used in Asia for centuries. Part of the ginger family, it has really taken off in the last few years. Prices of this herb range from 50 cents to $60/pound. We are bullish on the health benefits of turmeric and we would like to share our findings:

Disclaimer: We are not doctors or health professionals. This is for entertainment and a starting place for additional research.

Mentioned in the show:

Turmeric Extract Puts Drugs For Knee Osteoarthritis To Shame
Turmeric Toxicity
10 Proven Health Benefits of Turmeric and Curcumin
Brew a Cup of Turmeric Tea
Health Benefits of Black Pepper and Turmeric
How to Optimize Turmeric Absorption for Super-Boosted Benefits
Turmeric price to shoot up soon
Turmeric Alive

Recipe 1: Turmeric Tea (Video)

1-turmeric and ginger tea wth lemon and coconut oil

1 cup water to 1 teaspoon of turmeric

3 tsp turmeric

2 tspginger

1 tsp black pepper

almond milk or occonut milk works too

Recipe 2: Chicken Breast Fillets

*Dash of salt, ½ tspand pepper, ¾ tsp turmeric, honey

*Seared on both sides about 4 minutes

*Add crushed almonds

In spite of the risk of contamination via poisonous resin, the cashew nut has been a popular commodity worldwide. But did you know that there is a fruit attached to the nut? A business established by the Clinton Foundation is working with Pepsi to turn the cashew fruit into a beverage in India. Covered in the show:

Note: In the episode, we use "Cashew fruit" and "Cashew apple". They are the same (see those green and red things in the photo above?)

Mentioned in the show:

Cashew Juice, the Apple of Pepsi’s Eye
All about the cashew apple in India
Cashew Apple Juice Helps Burn Fat
PHYSICO-CHEMICAL CHARACTERIZATION OF CASHEW APPLE JUICE
Uses of Cashew
Maloka Centro Interactivo
La Pepita de Maranon Guesthouse

In the U.S., coconut water is an emerging and potential billion dollar industry. Blood, sweat, tears, and a few lawsuits were part of this intense competition to win the emerging segment. In particular, we talk about the 10 years (and counting) battle between VitaCoco and Zico. We trace these brands from their startup infancy to the large food companies they are today. Topics covered:

Mentioned in the episode:

NYT: For Coconut Waters, a Street Fight for Shelf Space
3 Lessons for Underdogs from the Coconut Water Wars
The American coconut-water craze in one health-nut-approved chart
Why coconut water is now a $1 billion industry
Chasing Coconut Water
Retailers' Shelves Make Room For Coconut Water
Is Coconut Water Headed for a Boom or Bust?
Maple Water