This episode was awesome. Sam Yi is an extremely interesting individual. Here's a guy who gave up everything at 15 years old to tackle a career as a pro Golfer, found some early success under the tutelage of none other than Butch Harmon, but after a couple of years struggling out in Asia, Sam decided he was going to try and start a Golf brand and scratch his entrepreneurial itch. Storyi Golf was then started. Storyi is starting out as a sun protection sleeve to prevent Golfer's struggling with constant UV exposure and aims to be a brand that nurtures everyone's individual story and style. We talk business, entrepreneurship, brand, Butch and the importance of self-awareness! This one delivers on all fronts. Hope you enjoy and gain some benefit from listening :)