Welcome to Episode 1 of The Art of Storytelling, featuring LeTroy Gardner, Mario Washington, and Kin Lane. In this kickoff conversation, the trio introduces the mission of the series—taking you behind the scenes of what it really takes to build a podcast, promote it, monetize it, and consistently deliver content people actually want.
With nearly 60 years of combined experience across radio, podcasting, tech, and marketing, the group breaks down how podcasting evolved alongside audience behavior, why on-demand content changed everything, and how creators and businesses can use podcasts as a modern marketing engine. They also get real about production challenges—outsourcing vs in-house editing, turnaround time, guest booking, and the hidden work behind “simple” content.
A major theme of this episode is structure and feedback. Mario explains why many podcasts struggle without segment planning, pacing, and a consistent release schedule—plus how ad breaks and attention spans have long been studied in radio and still apply to podcasting today. Kin shares how feedback loops work in tech and why creators need both data (views, retention, subs) and real human input (surveys, comments, community conversations) to refine a show.
You’ll also hear a breakdown of podcast formats—interview, narrative, and roundtable—what they cost, what they require, and how to choose one you can sustain. The episode closes with a practical conversation about burnout, getting out of your echo chamber, building breaks into your schedule, and embracing the long game—because the reps matter and growth takes time. 🎙️ In this episode
- Podcasting vs radio and the shift to on-demand listening
- Podcasting as marketing and brand storytelling
- Why structure matters segment length ad breaks pacing
- Feedback loops and building for casual listeners not just superfans
- Picking platforms YouTube Shorts Spotify Apple and choosing battles
- Interview vs narrative vs roundtable formats and what they demand
- Consistency burnout prevention and scheduling breaks
Find more shows and episodes at pushplaypods.com
Kin Lane at apievangelist.com