Nana Eyeson-Akiwowo and Marcia A. Cole, the founders of Fourth Phase, discuss their mission to support women during the fourth trimester, the period after giving birth. They emphasize the importance of physical, emotional, and spiritual recovery during this time. The founders share their personal experiences and the feedback they received from focus groups, which helped shape their product offerings. They explain the significance of the fourth trimester and the need for language and support around this phase of motherhood. The founders discuss the diverse customer base they serve and their plans for expansion, including launching a podcast and opening a physical store.