The FPC Podcast

In this edition, we sat down with Harry Maitland, Founder of Vendi Tech. We discuss how Vendi is transforming vending machines into digital media and data infrastructure — closing the loop between brand awareness and real-world conversion.

Retail Media and DOOH are two hot sectors atm - and this is their lovechild

00:00 Introduction to Vendi and 'Industrial' Ad Tech

03:03 The Intersection of Out of Home and Retail Media

05:58 Vendi's Unique Business Model and Case Studies

09:00 Insights from the First Party Team

11:53 The Future of Out of Home Advertising

14:58 Consumer Psychology and Brand Engagement

18:02 Scaling Vendi's Operations

21:01 Potential Acquirers and Market Positioning

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00:00 Introduction to digitalAudience and Its Journey

02:50 Ruben Niet's Background and Insights

05:54 The Concept of Data Collaboration

08:59 Market Dynamics and Competition

11:56 Growth and Expansion Plans

15:00 Retail Media and Case Studies

17:58 Amazon's Market Influence

21:02 Google's Antitrust Trial and Industry Impact

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00:00 Introduction and Background of Vibe

02:57 Recent Developments in AdTech

06:06 Arthur's Entrepreneurial Journey

09:02 Vibe's Growth Strategy and Funding

12:03 Fixing AdTech: A New Approach

14:57 Targeting the Long Tail of Advertisers

18:02 Growth Metrics and Strategies

21:04 Future Trajectory and Investor Expectations

24:12 Hiring and Company Culture

27:06 Parting Thoughts and Key Takeaways

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00:00 Introduction and Overview of Recent M&A Activity

02:49 Deep Intent's Acquisition and the Healthcare Ad Tech Landscape

09:15 Bending Spoons Acquires Vimeo: A Strategic Move

17:48 Digiseq's Acquisition by Hawk Infinity: A New Player in Ad Tech

24:22 Streamr's Acquisition by Magnite: Expanding Creative Solutions

26:50 Spaceback and Rembrandt Merger: Ambitious Plans Ahead

28:44 Captify's Acquisition by Verve: Analyzing the Deal

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00:00 Welcome Back and Upcoming Events

02:28 M&A Activity in European Ad Tech

05:31 Trends in European Ad Tech Acquisitions

09:01 Diversity of Acquirers in Ad Tech

11:50 The Importance of Financial Conversations

14:55 Merging MadTech Money with ATS London

18:10 Panel Discussions and Key Topics

21:06 Challenges in Ad Tech Financing

23:53 Insights from Industry Leaders

27:05 Future of Ad Tech and Investment Opportunities

30:09 Closing Thoughts and Next Steps

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Chapters

00:00 Introduction to Audiences and Its Mission

02:48 The Importance of First-Party Data

06:08 How Audiences Differentiates Itself

08:57 Real-Time Data Access and Its Impact

12:03 Competitive Landscape and Market Positioning

14:49 Revenue Growth and Future Plans

17:52 Strategic Partnerships and Opportunities

21:12 Vision for the Future and Closing Thoughts

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00:00 Introduction to Index Exchange and FPC Fund 2

05:11 Andrew Casale's Early Journey in Ad Tech

09:54 The Evolution of Index Exchange

14:59 Business Model and Market Strategy

19:52 Trends in Ad Tech: AI and Sell-Side Curation

25:03 Index's Corporate Dev Strategy and Potential IPO Plans

29:52 Index's Strategic Investment into FirstPartyCapital

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00:00 Introduction to Brian Wieser and His Background

03:02 Impact of Tariffs on Digital Advertising

05:45 De-globalization and Its Effects on Advertising

09:13 Emerging Opportunities in European Markets

12:05 Perception Issues in Advertising

15:00 The Role of Advertising in Business

17:54 The Future of Agencies and Services

20:54 Under-appreciated Trends in Media and Advertising

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00:00 Introduction to Financial News and Guests

01:26 M&A Activity in Ad Tech / Insights on Greenbids Acquisition

10:02 Founder's Perspective on M&A

14:09 Picnic's Fundraising Journey

22:02 Shift to Media Quality at Picnic

29:55 Ad Tech Partnerships and Curation

36:05 Future of Picnic and Industry Trends

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00:00 Introduction to FirstPartyStudio

05:26 The Role of a Venture Studio

12:35 Incubation and Innovation Strategies

19:30 Building an Expert Network

25:48 Investor Perspectives and SEIS Opportunities

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