The Fractional CMO Podcast

For this episode of The Fractional CMO Podcast, we’re joined by Chris Jowsey, founder of Nugget Digital and one of Australia’s leading fractional CMOs. Chris has helped B2B and tech businesses grow with clarity and focus — and he shares insights on what really sets a fractional apart from a consultant, how to balance quick wins with long-term strategy, and why financial fluency and AI are becoming must-haves for today’s marketing leaders.

Chris's LinkedIn -   / chrisjowsey 
Nugget Digital - https://www.nuggetdigital.com.au/

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For our second episode of The Fractional CMO Podcast, we are joined by Jamie Gilbert-Smith, from Occam Strategy — a marketing powerhouse who’s helped brands cut through the noise with clarity, confidence, and creative thinking. He’s got thoughts on aligning brand and business strategy, moving fast without breaking things, and why marketing doesn’t need to be complicated to be effective.

Jamie's LinkedIn - linkedin.com/in/jamie-gilbert-smith-b777726
Occam Strategy - https://www.occamstrategy.au/

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For our first episode of The Fractional CMO Podcast, we are joined by Kristy Hunter from Hunter Marketing Co. where we discuss the unique role of a fractional CMO and how they differ from traditional consultants. Learn how they integrate into businesses, offering strategic insights and hands-on implementation to drive success.

Kristy's LinkedIn - https://www.linkedin.com/in/kristyhunter-marketingspecialist/
Hunter Marketing Co. - https://www.huntermarketing.co/

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Our very own marketing guru, Simon, is joined by Selina Donnelly who owns finance company HSA Growth. In this episode we discuss challenges of running a small business and Simon helps Selina with some marketing strategies to implement into HSA Growth.

Selina's LinkedIn - https://www.linkedin.com/in/selina-donnelly-13312b57/
HSA Growth LinkedIn - https://www.linkedin.com/company/hsa-growth-partners-pty-ltd/?viewAsMember=true
Instagram - https://www.instagram.com/hsafinancepartners/

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In today's episode, Simon is joined by SEO guru Maddison Ryan, Founder of The Digital Hub. She has helped a diverse range of companies improve their visibility on search engines.

Maddison's LinkedIn - www.linkedin.com/in/maddisonryan1
The Digital Hub - www.thedigitalhub.com.au

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This week, Simon is joined by an award-winning CEO, speaker, and advocate whose journey from entertainer to immigrant to global leader exemplifies resilience, authenticity, and purpose. Elena Gosse OAM transformed her husband’s small business of three into AIS Water, a globally recognised, multi-award-winning water disinfection manufacturing company.

Elena's Bio - www.elenagosse.com.au
LinkedIn - linkedin.com/in/elenagosse
AIS Water - www.aiswater.com.au

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This week's episode we are joined by Chanel Clark from The Marketing Club, an ecosystem where marketers from diverse backgrounds can connect, learn, and grow. Chanel founded the club and TMC is run purely by marketers, for other marketers and is a growing community of over 8000 across Australia and New Zealand.

The Marketing Club: https://www.themarketingclub.org/ 
Chanel's LinkedIn: linkedin.com/in/chanel-clark-155630b0 

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In this episode, Simon is joined by CEO of Maleny Dairies, Stephen Tait, where we talk about all the things that go into managing a large successful dairy farm, supply chains,  product branding and much more.

Stephen's LinkedIn - linkedin.com/in/stephen-tait-2570447
Maleny Dairies - www.malenydairies.com

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In this week's episode, Simon is joined by the exceedingly accomplished Taryn Williams, a multi-award-winning Founder and CEO. A former model, at just 21, Taryn founded WINK Models, which grew to become one of Australia's most successful commercial modelling agencies. Her latest project is #Gifted, a Shopify plug-in enabling brands to manage their influencer contra gifting at scale, and is already being used by some of Australia’s biggest brands.

Taryn's Bio - www.tarynwilliams.com.au/bio
WINK Models - www.winkmodels.com.au
#Gifted - www.hashgifted.com

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This episode, Simon Dell chats to Annika Pol, Buying Manager at TradeMutt.com. We learn about how TradeMutt came to be, their mission to raise awareness for mental health in blue-collar spaces and touch upon other topics such as 'fast fashion'.

Instagram - @TradeMutt
LinkedIn - @TradeMutt

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