The Fractional CMO Podcast

The Fractional CMO Podcast

By The Fractional CMO PodcastBusinessEntrepreneurshipMarketingManagement
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The Fractional CMO Podcast episodes

  • Cemoh122: How live video streaming is changing marketing with Jonathan Poynter | Cemoh Marketing Podcast
    This episode brought up an exciting topic on how live video streaming is changing marketing, interviewing Jonathan Poynter- Founder of Nimbler Digital and Streaming House. During the pandemic, evolution of Livestreaming has shortened the gap between physical contact with brand and digital world. How important is a host to livestream success? What should you do to increase your conversion rate with livestream content? How to grow your audiences/viewers? - all will be explained in this podcast.

    We love to know what you think so, give us a rating and review on Apple Podcast.

    Follow us on Instagram here to get more advice on marketing, branding and business.

    If you think you have a great story for the podcast, contact our producer at [email protected]

    And find out more about our sound engineer Gilberto here: www.thepodcastboss.com
    Please remember to give us a rating and review on Apple Podcast!
    https://podcasts.apple.com/au/podcast...

    And find out more about our sound engineer Gilberto here: www.thepodcastboss.com

    💥 Subscribe now​ to learn more marketing tips and ideas every week
    https://www.youtube.com/channel/UChvJ...

    🚀 If you need help growing your business check out Cemoh Marketing Agency
    https://cemoh.com/​​

    👇📲 Find and Follow our Socials📲👇
    ✅ https://www.linkedin.com/company/cemoh​​
    ✅ https://www.tiktok.com/@askcemoh​​
    ✅ https://www.instagram.com/askcemoh/​​
    32 min
  • Cemoh121: Design for Conversion with Dmitrii Kustov | Cemoh Marketing Podcast
    Does web design really impact user experience and your business conversion?

    Simon Dell speaks to Dmitrii Kustov - CEO of Regex SEO, a Houston-based Internet Marketing company which focuses on SEO consulting, PPC, Internet Marketing Project Management and Search Engine Optimization for database and software development.

    User experience optimization is one of the biggest concerns to Dmitrii, he also explained how much businesses should spend on Marketing, particularly SEO and gave insight of building relationship in the industry - All on this episode!

    Please remember to give us a rating and review on Apple Podcast - https://podcasts.apple.com/au/podcast...

    And find out more about our sound engineer Gilberto here: www.thepodcastboss.com.

    💥 Subscribe now​ to learn more marketing tips and ideas every week
    https://www.youtube.com/channel/UChvJ...

    🚀 If you need help growing your business check out Cemoh Marketing Agency
    https://cemoh.com/​​

    👇📲 Find and Follow our Socials📲👇
    ✅ https://www.linkedin.com/company/cemoh​​
    ✅ https://www.tiktok.com/@askcemoh​​
    ✅ https://www.instagram.com/askcemoh/​​

    #marketing​ #business​ #branding
    26 min
  • Cemoh120: Crafting Irresistible E-Commerce Offers To Increase AOV & Conversion Rate
    Helping brands scale with performance paid advertising. Simon Dell speaks to Jeremy Gillespie, founder of Built To Scale - Growth Agency, about the performance-based model and crafting irresistible E-Commerce offers to increase AOV & conversion rate.

    Please remember to give us a rating and reviews on Apple Podcast.

    Follow us on Instagram here to get more advice on marketing, branding, and business.

    If you think you have a great business story for the podcast, contact our producer at [email protected]

    And find out more about our sound engineer Gilberto here: www.thepodcastboss.com
    27 min
  • Cemoh119: The Story of Maxwell Plus with Tom White
    It takes a lot of work to trust an online service with your health. Simon Dell speaks to Tom White Co-founder & Chief Operating Officer at Maxwell Plus about the challenges and lessons with marketing an online service using AI & specialist doctors to detect prostate cancer early.

    Please remember to give us a rating and reviews on Apple Podcast.

    Follow us on Instagram here to get more advice on marketing, branding, and business.

    If you think you have a great business story for the podcast, contact our producer at [email protected]

    And find out more about our sound engineer Gilberto here: www.thepodcastboss.com
    29 min
  • CemohSE: What are NFTs with Riley James
    Ever wondered what the heck is an NFT (Non-Fungible Token)? Simon chats with CEO of DeFi Link, Riley James to answer some of those burning questions around NFTs and how they relate to marketing.

    Please remember to give us a rating and reviews on Apple Podcast.

    Follow us on Instagram here to get more advice on marketing, branding, and business.

    If you think you have a great business story for the podcast, contact our producer at [email protected]

    And find out more about our sound engineer Gilberto here: www.thepodcastboss.com
    29 min
  • Cemoh118: The Importance of Brand Experience with Rich Curtis
    How do you make yourself and your brand stand out without all the fluff? Rich Curtis, CEO of FutureBrand Australia, explains that it’s about delivering your brand distinctively and not necessarily uniquely. It is in those distinctive moments where you will begin to become recognised and that is where you can begin to start building your brand. In this episode, Simon and Rich explore the fluffiness around brand purpose and experience, how COVID has affected brands and what it really takes to truly deliver purpose and experience through your brand. 
    46 min
  • Cemoh117: Transitioning From Marketing To The Board With Cheryl Hayman
    Staying true to yourself, being authentic and being supportive; these may not be the first tips you might associate with becoming a board member. Moving from a corporate role into a board position can be quite difficult but Cheryl Hayman takes us through some tips to help navigate the transition from marketing to the board. With an extensive background in marketing working with companies such as Unilever, J Walter Thompson and George Weston Foods. Cheryl has spent the last decade on a number of boards, helping women progress out of corporate life into board positions. In this episode, Cheryl takes us through how to better understand your brand; the value and skills you provide, how to select the right boards and where opportunities are to upskill.

    Please remember to give us a rating and review on Apple Podcast - https://podcasts.apple.com/au/podcast...

    And find out more about our sound engineer Gilberto here: www.thepodcastboss.com.

    💥 Subscribe now​ to learn more marketing tips and ideas every week
    https://www.youtube.com/channel/UChvJ...

    🚀 If you need help growing your business check out Cemoh Marketing Agency
    https://cemoh.com/​​

    👇📲 Find and Follow our Socials📲👇
    ✅ https://www.linkedin.com/company/cemoh​​
    ✅ https://www.tiktok.com/@askcemoh​​
    ✅ https://www.instagram.com/askcemoh/​​

    #marketing​ #business​ #branding
    32 min
  • Cemoh116: Creating a Need For Your Product and How to Keep Your Team Inspired with Darren Needham-Walker
    How do you motivate people to buy your product and how to create a need for it? More importantly, how do you keep your team inspired? You’ve got to celebrate success as well as failure. Darren Needham-Walker explains that you’ve got to build up what your product can do for your customer, how it can make life easier and how it elevates them. He also describes that a childlike curiosity is a key to being a successful marketer, that you’ve got to question everything.  Additionally, you’ve got to relate to everyone as an individual and recognise and understand who they really are. 
    39 min
  • Cemoh115: A New Approach to Marketing with Scott Jeffery Miller
    Capping a 25-year career where he served as a chief marketing officer and executive vice president of business development, and fellow podcast host Scott J. Miller joins Simon Dell to talk through new approaches to marketing. They discuss how the change of the world is creating new marketing strategies; they touch on Scott's interview with Matthew McConaughey and the new release of Scott's book "Marketing Mess to Brand Success." 

    If you are looking for an entertaining episode on how you can approach marketing differently, then take a listen. 
    41 min
  • Cemoh114: Getting Content to Work For Your Business, Not Against it with Brad Smith
    It's all about content! How often do we hear that as marketers, but do we really know what that looks like in practice? Is it about volume, keyword research, backlinks or quality? Simon talks with the CEO of Codeless & Wordable, Brad Smith, who is all about content, the creation, production and optimisation. Giving his insights on the do's and don't when creating content. How best to use your content to work for your business and not against it. Brad also takes us through what makes up good content, what to avoid when creating content and how to use content to boost your ROI. 
    32 min

About The Fractional CMO Podcast

From the publisher's feed

The Fractional CMO Podcast, hosted by Simon Dell of Cemoh, is a marketing, entrepreneurship and business podcast dedicated to interviewing high performing Fractional CMOs and marketing leaders.