The Fragrance Files

This week we sit down with Paula Morales of The Pitaya Collective to discuss how spirituality, memory, death, and grief are tied to scent.

Fragrance functions as a bridge between the physical, psychological, and spiritual in a way other scents cannot. We wanted to explore that facet with Paula and their perspective as a Mayan Timekeeper and an archivist.

**Disclaimer at the time of filming this episode the Estee Lauder and Puig merger was still happening. It has since fallen apart. Dries Van Noten will not be part of Estee Lauder.**

This week is the first part of a highly anticipated conversation with the one, the only, Michael Nordstrand about the state of the perfume industry, the ugly underbelly of being a perfumer, and the shifting role of the perfumer in a world trying to focus on scale and sales.

Tune in next week for part two!

This week we sit down with Eddie and Bryson of The Alloy Studios to discuss the brand's foundation in black culture and queer culture before moving into fragrance as fashion, armor, and a way of life.

This week we sit down with Ember, the founder and perfumer of Hoshi Gato on everything from the brand's origins to the snake oil educators of faux perfumery on social media

Title kinda says it all on this one, we talk about Fumed and hear from both attendees and brands from the show.

This week the conversation delves into the emotional and practical role of fragrance in daily life, exploring the impact of comfort scents on emotional regulation and relaxation. We discuss the complexity vs. simplicity in fragrance creation and the significance of bedtime rituals and comfort scents in our lives.

This week we delve into the power of a creative couple who founded Mitti as a testament to their relationship. Ridhima leads copy and creative, while Neerav is lead perfumer. The two talk about balance, trust, and make us all question our relationships.

The lingering question on everyone's mind: When was the last time I trusted someone to make my coffee?

Bonus Episode: Alie sat down with us for Goth Fragrance Dialogues to discuss the brand ethos of a "midwest love story"

Alie Kiral, the nose behind Pearfat Parfum, graced our screens again to talk about the purposeful playfulness and whimsy inherent to her brand and the impacts of being authentic and fun in an industry prone to revert to the sexy or serious.

We're back with part two of the Stéle episode, talking more about the importance of the Indie space and how to support it. Tune into Part 1 if you missed it!