In this episode of The Franchise Marketing Show, Adam is joined once again by Quinton from Social Places to explore the key services that help franchisors and franchisees thrive in their local markets.

They dive into how Social Places provides:

• Listings management – ensuring every franchise location is visible and accurate across Google, Apple Maps, Facebook, and more.

• Reputation management – tracking and responding to reviews at scale to build trust.

• Social media management – making it easy to run local campaigns with brand consistency and measurable results.

Whether you're a franchisor looking for scalable marketing tools or a franchisee wanting more local support, this episode is packed with insight on how to do it better.

Links mentioned:

• Coconut Marketing: https://www.coconut.marketing

• Social Places: https://www.socialplaces.co.za

In this episode of The Franchise Marketing Show, Adam is joined by Quinton from Social Places for a deep-dive conversation on AI and its growing role in franchise marketing.

They explore how AI is already reshaping local marketing, reputation management, and customer engagement for franchise networks — and what franchisors need to be thinking about now to stay ahead. From automating reviews to personalising campaigns at scale, this is a practical and forward-thinking look at where the industry is headed.

Whether you're new to AI or already experimenting with tools, this chat will give you insight into how to make it work for your brand.

Coconut Marketinghttps://www.coconut.marketing

Social Placeshttps://www.socialplaces.co.za

Quinton McHaffie LinkedIn: https://www.linkedin.com/in/quinton-mchaffie/

Social Places LinkedIn: https://www.linkedin.com/company/social-places/

Audit Request: https://socialplaces.io/local-audit/

Ai Starter Guide for Franchises: https://coconut.marketing/tfms-ai-guide/

Want to land more speaking gigs and boost your franchise brand?

In this episode of The Franchise Marketing Show, Mark chats with speaking coach and communication expert Sian Brennan Todd.

Whether you’re looking to appear as a guest on more podcasts, improve your confidence when speaking in public, or get booked for conferences and industry events, Sian shares practical tips that anyone in franchising can apply.

We discuss:
• How to pitch yourself as a great podcast guest
• What makes a speaker memorable (for the right reasons)
• Why clarity beats charisma
• How speaking opportunities can support franchise recruitment

If you’re a franchisor, franchisee, or consultant looking to grow your brand and build trust through speaking, this episode is full of insight.

Find out more about Coconut Marketing: https://www.coconut.marketing

Get in touch with Sian: https://www.sianbrennantodd.com/

In this episode of The Franchise Marketing Show, Adam sits down with Stewart and Monica from Atlas Mapping, the specialists in franchise territory mapping and data analysis.They explore how Atlas Mapping helps franchises define and refine their territories using data-driven insights. You’ll hear how brands can avoid common pitfalls when creating franchise areas, what kind of data actually matters, and how artificial intelligence is set to change the way franchises interpret and act on this data in the near future.Whether you’re just starting to build a franchise network or scaling an existing one, this episode is packed with practical advice on how to make smarter decisions with geography and growth.Topics covered:What Atlas Mapping does and how they support franchisorsCommon mistakes in territory planningThe role of demographic and customer dataHow AI will shape the future of franchise mappingSubscribe for more insights into franchise growth, marketing, and strategy.Find out more about Atlas Mapping here: https://www.atlas-mapping.com/en-gb/Find out more about Coconut Marketing: https://www.coconut.marketing

Get ready for a deep dive into the future of content creation! In this groundbreaking episode of The Franchise Marketing Show, Mark and Adam tackle the monumental arrival of Google Veo 3, Google's latest AI video generation tool that's sending shockwaves through the creative industries.

Veo 3 isn't just another step forward; it's a giant leap. With its unprecedented ability to generate high-quality, realistic video with native audio, dialogue, and sound effects from simple text prompts, the landscape of film production, TV, and even franchise marketing is about to be irrevocably changed.

In this episode, Mark and Adam discuss:

• What is Google Veo 3? A breakdown of its core capabilities and what sets it apart from other AI video generators.
• The seismic shift in film and TV production: How will Veo 3 impact traditional roles, workflows, and the very economics of filmmaking? Could independent creators soon rival major studios?
• The implications for franchise marketing: From rapid ad creation and hyper-personalized content to brand consistency across diverse channels – how will franchises leverage this powerful new tool?
• Challenges and opportunities: They'll explore the ethical considerations, potential for misuse, and the exciting new creative possibilities Veo 3 unlocks.
• The human element in an AI-driven world: Will human creativity still be at the forefront, or are we heading towards an era of automated content mills?

Whether you're a filmmaker, a marketer, a franchise owner, or simply fascinated by the bleeding edge of AI, this episode is a must-listen. Tune in to understand how Google Veo 3 will redefine what's possible in the world of video and marketing!

Don't forget to like, subscribe, and share your thoughts in the comments below!

Listen on Spotify, Apple Podcasts, or wherever you get your podcasts.

#FranchiseMarketing #AIVideoGeneration #GoogleVeo3 #FilmProduction #TVProduction #AIinMarketing #FutureofContent #DigitalMarketing #Podcast

Polly recounts her experience of surviving the Bali bombings, the tragic loss of her husband, and how those events led her to establish Dan’s Fund for Burns, a charity dedicated to supporting adult burn survivors in the UK.Ian also shares his own personal story of surviving an explosion, offering a rare and honest reflection on how trauma shapes lives and perspectives.This episode is a heartfelt conversation about resilience, purpose, and turning unimaginable tragedy into positive action.If you'd like to support the work of Dan’s Fund for Burns, the Coconut Marketing team is climbing Mount Snowdon to raise funds for the charity. Please consider donating here:https://www.justgiving.com/page/coconut-marketing

In this episode of The Franchise Marketing Show, Mark and Ben explore the power of photography in franchise recruitment. They discuss how franchises can use high-quality imagery to build trust, attract the right franchisees, and stand out from the competition.

You'll learn why relying on stock photography can weaken your brand, how to create authentic visuals that resonate with potential franchisees, and what the rise of AI-generated images means for the future of franchise marketing.

If you want to elevate your franchise recruitment strategy with better visuals, this episode is for you!

Follow our film photography show on YouTube: https://www.youtube.com/channel/UCEKCZSWB_O_mRFMDuOJLhfw

In this episode, recorded at the British & International Franchise Exhibition at Olympia, Steph interviews Jen Chapman-Boffin, founder of Cinder Ltd.

Jen has over a decade of experience in franchising, working with franchisees, franchisors, and the British Franchise Association. At Cinder Ltd, she focuses on promoting mental wellness and resilience within franchise networks. Jen shares practical tips on improving mental fitness and creating supportive environments for franchisees, emphasising the importance of mental health in sustaining successful franchise operations.

For more information about Cinder Ltd, visit: https://cinderltd.co.uk/

Discover how Coconut Marketing can help grow your franchise: https://www.coconut.marketing/

In this episode, recorded at the British & International Franchise Exhibition at Olympia, Steph interviews Vicki Mitman, Director of NMW Franchise Services Limited.

Vicki is a qualified solicitor specialising in franchising, with extensive experience advising both franchisors and franchisees on legal aspects of franchise operations. Appointed as Director of NMW Franchise Services Limited in October 2023, she focuses on creating and updating franchise agreements, as well as providing guidance on franchise management and development.

Beyond her legal practice, Vicki is an ILM Level 7 qualified executive coach and mentor, assisting individuals and businesses in enhancing performance and fostering a coaching culture within organisations.

Vicki has been actively involved with the British Franchise Association (bfa), achieving Qualified Franchise Professional (QFP) status in 2015, and has served as Chair of the bfa Affiliate Forum and on the bfa Membership Committee. She has also chaired regional meetings of Encouraging Women Into Franchising (EWIF) for over five years and has received awards for "Service Provider in Franchising" and "Young Woman in Franchising."

For more information about NMW Franchise Services Limited, visit: https://www.nmoran-watson.co.uk/

Discover how Coconut Marketing can help grow your franchise: https://www.coconut.marketing/

In this episode, recorded at the British & International Franchise Exhibition at Olympia, Steph interviews Ted Richardson, the Head of Live-in Care at Bluebird Care.

Bluebird Care is a prominent home care provider in the UK and Ireland, offering personalised care services that enable individuals to live independently in the comfort of their own homes. With over 220 locally-owned offices, Bluebird Care delivers a range of services, including live-in care, to support diverse customer needs.

Ted discusses the company's commitment to enhancing support for franchise partners and care teams, reflecting Bluebird Care's dedication to providing high-quality, personalised care.

For more information about Bluebird Care and their franchise opportunities, visit: https://bluebirdcarefranchise.co.uk/

Discover how Coconut Marketing can help grow your franchise: https://www.coconut.marketing/

bluebirdcare.co.uk