The Free Ranger

Welcome to The Free Ranger, a podcast about telling the stories that matter. On this podcast, we’ll be learning about storytelling from the people who turn important issues into stories: the writers, filmmakers, marketers, academics, and other professionals who weave together the facts to create compelling narratives that make a difference.

On this episode, we’re diverting from our usual format a bit to talk about an important issue: DEI. We’re happy to welcome Taonga Leslie, Director of Policy and Program for Racial Justice at the American Constitution Society. A graduate of Yale Law School and Harvard University, Taonga was previously a senior consultant with Public Equity Group, a boutique consulting firm that helps nonprofits, foundations and other social impact groups develop strategic plans to advance racial and economic justice. He has also served as an associate with Gibson, Dunn & Crutcher, where he represented asylum seekers, survivors of domestic violence, nonprofit arts organizations, and police accountability groups.

Together, we talked about the long history of debates around equity in the US; where DEI stands today; and how institutions can stand by their DEI commitments in the coming years.

Articles Referenced

"The Promise of Lived Experience: Assessing Race and Merit After SFFA"

"What History Teaches Us About 'Critical Race Theory' Bans"

Immigration Resources/Know Your Rights

Resource database: https://www.childrensinstitute.org/we-are-one/

Know Your Rights: https://www.childrensinstitute.org/know-your-rights/

Overview: https://www.lausd.org/weareone

This week, we’re thrilled to welcome author and content marketing strategy consultant Robert Rose. Robert is the chief strategy advisor to the Content Marketing Institute and founder of The Content Advisory, a consulting firm working with global brands to co-create pragmatic content strategy plans. He is the author of three books including the best-selling Managing Content Marketing, and has been a featured keynote speaker and workshop teacher at technology and marketing events around the world.

Together, we got deep on what it means to be a creative in the age of AI; how to cope on an emotional and existential level when it feels like tech is always coming for the things you love to do; and how to find joy in creative work even as the activities involved in that work change over time . . .

Welcome to The Free Ranger, a podcast about telling the stories that matter. On this podcast, we’ll be learning about storytelling from the people who turn important issues into stories: the writers, filmmakers, marketers, academics, and other professionals who weave together the facts to create compelling narratives that make a difference.

Now more than ever, it’s important for us to know the man behind the concept—both his accomplishments and his shortcomings.

We’re thrilled to welcome Jungian analyst and writer Dr. Betsy Cohen. Dr. Cohen is the author of “Jung’s Personal Confession,” an article exploring Jung’s extramarital affairs, and the often unacknowledged impact these relationships had on his work.

Together, we talked about Jung’s personal life, the relationship between patient and therapist, and the importance of vulnerability for human growth . . .

Welcome to The Free Ranger, a podcast about telling the stories that matter. On this podcast, we’ll be learning about storytelling from the people who turn important issues into stories: the writers, filmmakers, marketers, academics, and other professionals who weave together the facts to create compelling narratives that make a difference.

This season, we’ll be speaking with experts on Carl Jung—the Swiss psychiatrist who developed the concept of “archetypes.” Archetypes are patterns that pop up again and again in the stories of a given culture. In recent years, books like Margaret Mark and Carol S. Pearson’s The Hero and the Outlaw have popularized the idea that brands can use archetypes in their own marketing materials.

At the same time, Jung and his work have come under scrutiny, as critics have wrestled with the racism and sexism evident in his writings. Now more than ever, it’s important for us to know the man behind the concept—both his accomplishments and his shortcomings.

We’re happy to welcome Jungian analyst, psychoanalyst, and writer Dr. Andrew Samuels. Dr. Samuels is the author of Jung and the Post-Jungians, a collection of essays exploring how today’s psychoanalysts are grappling with Jung’s legacy.

Together, we talked about Jungian analysis, the dangers of essentialism, and the importance of difference, in and out of therapy . . .

Welcome to The Free Ranger, a podcast about telling the stories that matter. On this podcast, we’ll be learning about storytelling from the people who turn important issues into stories: the writers, filmmakers, marketers, academics, and other professionals who weave together the facts to create compelling narratives that make a difference.

This season, we’ll be speaking with experts on Marketing Ethics—the moral principles that guide us as we tell stories about products, services, and organizations, and how to make sure we’re putting those principles into practice.

We’re happy to welcome Heather Salazar, Associate Professor of Philosophy at Western New England University. Heather’s research focuses on the nature, origin, and force of our obligations to ourselves and others, exploring the concept of enlightened self-interest from both Western and Eastern perspectives. She is the author of Creating a Shared Morality, a book discussing the potential of neo-Kantian ethical constructivism as an ethical framework for our modern world. She is also the co-editor of Mind Over Matter, a collection of essays on the spiritual dimension of human achievement.

In our discussion, Heather shared her thoughts on the Nikola scandal, the value of multiple ethical frameworks in marketing and business, and the importance of remembering what truly matters when we’re faced with tough ethical choices…

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Links Etc.

Heather Salazar Faculty Profile

Heather Salazar Website

The Philosophy of Spirituality

Mind Over Matter

Business Ethics Case Analyses

Free Range

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Featuring background music by MarkJuly and Sergei Chetvertnykh

Intro/outro music by Alex Grohl

Welcome to The Free Ranger, a podcast about telling the stories that matter. On this podcast, we’ll be learning about storytelling from the people who turn important issues into stories: the writers, filmmakers, marketers, academics, and other professionals who weave together the facts to create compelling narratives that make a difference.

This season, we’ll be speaking with experts on Marketing Ethics—the moral principles that guide us as we tell stories about products, services, and organizations, and how to make sure we’re putting those principles into practice.

We’re excited to welcome Jake Dubbins, co-founder and managing director of Media Bounty—an independent ethical creative and media agency based out of the UK. Jake is also the co-founder and co-director of the Conscious Advertising Network, an international coalition focused on breaking the economic link between advertising and harmful content. During our talk, Jake explained the key role marketing plays in the modern information ecosystem, the importance of using that power responsibly, and how marketers can create great content that satisfies the demands of good ethics…

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Links Etc.

Media Bounty

Conscious Advertising Network

Find Jake Dubbins on Twitter @JacobDubbins

Free Range

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Featuring background music by Gvidon

Intro/outro music by Alex Grohl

Welcome to The Free Ranger, a podcast about telling the stories that matter. On this podcast, we’ll be learning about storytelling from the people who turn important issues into stories: the writers, filmmakers, marketers, academics, and other professionals who weave together the facts to create compelling narratives that make a difference.

This season, we’ll be speaking with experts on Marketing Ethics—the moral principles that guide us as we tell stories about products, services, and organizations, and how to make sure we’re putting those principles into practice.

We’re honored to welcome O. C. Ferrell, James T. Pursell Sr. Eminent Scholar in Ethics; and Director, Center for Organizational Ethical Cultures at Harbert College of Business, Auburn University. Dr. Farrell is a past president of the Academic Council of the American Marketing Association, and has co-authored several leading textbooks on business ethics, marketing strategy, and management skills. During our talk, Dr. Ferrell discussed the differences between ethical and unethical marketing behavior, the temptation to cut corners, and the importance of acting according to ethical standards…

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Links Etc.

O. C. Ferrell Faculty Profile

Free Range

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Featuring background music by AlexiAction

Intro/outro music by Alex Grohl

Welcome to The Free Ranger, a podcast about telling the stories that matter. On this podcast, we’ll be learning about storytelling from the people who turn important issues into stories: the writers, filmmakers, marketers, and other professionals who weave together the facts to create compelling narratives that make a difference.

In this, our inaugural season, we’ll be looking at Stories of Stewardship–how people create powerful stories about our planet and its natural resources. Today’s episode focuses on telling the story of our soil.

Today, we’re happy to welcome Ryland Engelhart, co-founder and executive director of Kiss the Ground, an an education and advocacy nonprofit teaching people about the possibilities of regenerative agriculture. He is the producer of a documentary film of the same name, which explores how responsible use of our soil could reverse the rise in global temperatures, improve our health, and bring us back into a balanced relationship with the land we live on. We spoke with Ryland about why the story of regenerative agriculture has received relatively little attention, the challenges of telling a story through film, and the future of the Kiss the Ground story…

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Links Etc.

Kiss the Ground Website

Watch Kiss the Ground

Find Ryland Engelhart on Twitter @lovebeingryland

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Featuring music by Free Music Mascot

Intro/outro music by Alex Grohl

Welcome to The Free Ranger, a podcast about telling the stories that matter. On this podcast, we’ll be learning about storytelling from the people who turn important issues into stories: the writers, filmmakers, marketers, and other professionals who weave together the facts to create compelling narratives that make a difference.

In this, our inaugural season, we’ll be looking at Stories of Stewardship–how people create powerful stories about our planet and its natural resources.

We’re very excited to welcome Tatiana der Avedissian, Head of Business Development at The Economist’s World Ocean Initiative. Tatiana is a communications specialist with extensive experience in business development, communications, and business strategy–including roles at both The Guardian and The Spectator. We sat down with Tatiana to learn how she helps The Economist generate films, articles, and other media that cover the important issues facing the ocean today…

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Links Etc.

The World Ocean Initiative

Free Range

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Featuring music by John Yasut

Intro/outro music by Alex Grohl

Welcome to The Free Ranger, a podcast about telling the stories that matter. On this podcast, we’ll be learning about storytelling from the people who turn important issues into stories: the writers, filmmakers, marketers, and other professionals who weave together the facts to create compelling narratives that make a difference.

In this, our inaugural season, we’ll be looking at Stories of Stewardship–how people create powerful stories about our planet and its natural resources. Today’s episode focuses on telling the story of our air.

We’re thrilled to welcome Kate Winkler Dawson, senior lecturer in broadcast journalism at the University of Texas, Austin, and host of the true-crime podcast Tenfold More Wicked. Kate is the author of several books, including Death in the Air, a historical narrative exploring the Christie killings, the Great Smog, and the media’s response to the two stories. During our talk, Kate gave us her take on the Smog, the murders, and the art–and ethics–of good storytelling…

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Links Etc.

Kate Winkler Dawson's Website

The Tenfold More Wicked Podcast

Buy Death in the Air

Find Kate Winkler Dawson on Twitter @kwinklerdawson

Free Range

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Featuring background music by Oleksii Kaplunskyi

Intro/outro music by Alex Grohl