In this episode, we’re diving into a topic that too many entrepreneurs sleep on: freebies that actually work. Forget the outdated PDFs that collect digital dust—today’s conversation is about building lead magnets that build trust, generate leads, and make your paid offers the natural next step.

We’ll unpack the real role of a freebie in your business, the three essential things your freebie should do, and the top mistakes that are killing your conversions. You’ll walk away with practical, strategic insights on formats that convert (think quizzes, checklists, and mini-courses) and how to know if your freebie is doing its job.

Plus: a juicy alternative if you’re not vibing with “free” at all. 

Topics Discussed in the Episode:

• Why most freebies fail (and how to fix yours)
• The 3 things every strategic freebie should do
• Freebie formats that actually convert (and why)
• Mistakes that tank your freebie’s performance
• When and how to use low-ticket offers instead

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