Welcome back to the Members Only Podcast, where we talk about how you can create your own profitable membership. I'm Hae Park and I'm your amazing membership strategist here to help you through the entire process.
Having a very specific target audience for your membership is so crucial to its success
Ultimately, your community will be one of the biggest reasons that a member stays in your membership
Your community in your membership needs to feel like a safe place
They need to feel like the other people in the membership are people just like them
Relatability
If you have too broad of a target audience, then they're not going to feel as connected
It can be anything from belief, goal, or situation to gender, location, and ethnicity.
Example: One of my 1:1 clients had a membership for females who wanted to grow their side business and ultimately quit their 9-5 job.
Similarities each member can find from one another
Gender > females
Goal > grow their side business & quit 9-5 job
Situation > They are in 9-5 jobs and hustling to in their side businesses
When your potential members hear this information, you're going to grab their attention
Because these members know that everyone in the membership are similar, positive actions can happen
They get motivated by seeing each others' success
If they run into problems, they feel like they're in the right place to ask because all members have gone through or will go through the same struggles
Thank you SO much for listening to this episode, and I would really appreciate it if you could leave us a review on iTunes!
Get your FREE Profitable Membership Roadmap here: https://www.haepark.co/roadmap