The Freelance Fix

A few simple ways to improve your Instagram engagement today + a special announcement about my new ecourse; Instagram Stories Success!

You can learn more about this ecourse at byrosanna.co.uk/ecourse.

Read a blog post version of this podcast episode here: https://www.byrosanna.co.uk/blog/improve-instagram-engagement

Sam from SEO consultancy, Float Digital, has joined me for this podcast episode with some amazing advice, tips and answers to your SEO questions. I'm so grateful to her for sharing her wisdom with us in this episode - I've made some notes myself during our chat and I'm really excited about some of these awesome tips.

Head to https://www.float-digital.com/ to learn more about Float Digital and how they can help your business' rankings.

Links mentioned in this episode:

https://ads.google.com/intl/en_uk/home/tools/keyword-planner/

https://answerthepublic.com/

https://keywordseverywhere.com/

This episode is my first ever 'proper' interview on this podcast, so please excuse the fact that the sound is far from perfect! I had a lovely sit down with Charlotte who runs a creative coaching consultancy here in Cornwall, discussing all things freelance life, balance and confidence.

Charlotte runs workshops and networking events for creatives across Cornwall, as well as doing creative coaching one-on-one with clients too. To find out more about her work, head to https://www.thepalmtreeclub.com.

It sounds dramatic, but during sleep our bodies and brains restore themselves, and if they're not able to do that properly, a whole range of issues can occur such as...

Mood swings / anxiety / depression

Microsleeping (where you fall asleep without realising - extremely dangerous if you are driving!)

Your immune system won't have time to rebuild which will leave you vulnerable to more illness

It is easier to become overweight as your hunger/fullness hormones are affected by sleep

Higher risk of Type 2 Diabetes due to higher levels of insulin in sleep depravation

Cardiovascular and blood pressure risks

Scary, right?

As you can see, lack of sleep isn't just a productivity issue. Yes, sleep depravation will reduce your functions and make you far less productive, and have a negative effect on your work, but for some reason this isn't enough reason for many people to treat it seriously!

In this podcast I'm sharing my best tips for a relaxing night time routine and high quality sleep.

When you discover what your personality type is, you can get a better idea of your natural strengths and weaknesses, and how your personality affects the way you work. Once you realise that actually you’re someone who naturally prefers a flexible, less-structured routine, for example, then you can change the way you were to better suit your strengths. Or if you’re finding that you’re more introverted than you thought and you’re ending up exhausted at the end of the day, perhaps you could try working from home rather than being in an open plan shared space?

Meanwhile with your Enneagram, it’s very much about what you’re motivated by, which can help you understand how to be more productive and what’s going to be the driver behind what you do. For me, I know I’m not motivated by power, or perfectionism, for example - what motivates me is maintaining my inner calm and leading a joyful life - which means I always analyse any opportunities to make sure that this will fit with my goals.

In this episode, I'll be discusses both tests and how you can use this understanding in your business.

Your ‘About’ page is where your customers go to form a connection and a reason to trust you. Don’t let them down!

So many people end up writing up a lengthy essay about their childhood and biography, slap it up on their About page with a vaguely relevant image and call it a day. But the honest truth is that no one will read ever read all that.

In this episode I'm sharing my best tips from working with many freelancers over the years on their websites, to create the perfect About page!

Interested in doing an audit of your website? Download my free Website Audit worksheet here: https://www.byrosanna.co.uk/blog/website-audit-worksheet

Or would you rather have a professional audit your website to make sure it has maximum impact? My website design audit service is just £60, and you’ll receive a full review document with recommendations and next steps to make your website the best it can be!
https://www.byrosanna.co.uk/shop/website-audit

Olivia Bossert (fashion photographer) and I sit down in this episode to talk frankly about what it's like to be self employed whilst being an introvert. We also speak about having anxiety, and while the two aren't directly related by any means, they can sometimes go hand in hand, and are both worth discussing!

Here we'll share our own experiences plus our tips for overcoming feelings of anxiety when it comes to all things freelance.

One of the best things I’ve done for my business is define ‘processes’ for everything really clearly.

It sounds a bit boring and potentially intimidating to those of you for whom staying organised is not a strong suit, but trust me when I say that having defined processes in your business will not only save you heaps of time, it will save your sanity too!

If you want to learn more about productivity, time-management and how to be more effective in your business, join my email newsletter - The Freedom Fix at https://www.byrosanna.co.uk/freedom-fix.

Let's get clear on the language around your brand! Chances are you've heard people talk about the need for a tagline or a mission, a positioning statement or an elevator pitch - but what does it all mean?

Each of these things have their own use and meaning, and are all super helpful for getting clarity around the personality of your brand and the message you're trying to get across.

In this episode I'll talk about each one, give you some examples, explain why they're useful and provide you with some tips on how to come up with your own.

Below is my original blog post all about 'onliness statements':

https://www.byrosanna.co.uk/blog/brand-exercise-whats-your-onliness-statement

In this episode I’ll be talking about the 2 different ways you can price yourself as a freelancer, and the pros and cons of each, as well as how to work out the minimum of what you need to be paid and how many projects you need to take on to make your small business financially viable!

I'll also talk about 'unbillable hours', 'value-based pricing', how to take payments, and upselling, as well an in-depth chat about taking deposits; a super important element for any service based business!