The Freelance Fix

This episode is Part 1 of my chat with Alice Benham about business fails; for Part 2 go check out the episode on her podcast (Starting The Conversation) to hear more about our financial mess ups when starting our businesses.

Listen to Part 2 here: https://podcasts.apple.com/gb/podcast/134-financial-fails-weve-made-in-our-businesses/id1347265219?i=1000498765622

Links mentioned / further resources:

Mindset by Carol Dweck*
What if you fall out of love with your business?
Running a business when your personal life goes to sh*t
Managing your mental health when running a business

Learn more about Alice:

Starting The Conversation (Alice’s Podcast): https://podcasts.apple.com/gb/podcast/starting-the-conversation/id1347265219
Alice’s Instagram: https://www.instagram.com/alice_benham/
Alice’s website: https://www.alicebenham.co.uk/

Content planning masterclass

Watch my free 60 minute video training to learn how to set up a 30 day content calendar: https:www.byrosanna.co.uk/contentplan

It is far easier to sell to loyal, returning customers than it is convincing new people to buy from you, so how do we make them want to keep coming back for more? The secret is to spend time and effort delighting your existing customers - the same time and effort that you spend on marketing yourself to new people! In this episode I'm sharing my tips on how to do that.

Links mentioned:

Season 3 Episode 5 (‘Increasing customer spend’): https://www.byrosanna.co.uk/podcast/customer-spend-upselling

The Ultimate Guide to Flodesk (my recommended email marketing software): https://www.byrosanna.co.uk/flodesk

Starting a business is hard, and after over 5 years running mine, I wanted to share my top tips and pieces of advice that I would tell myself when I started going freelancer all those years ago.

Links mentioned:

The Content Marketing Collection (bundle of online courses)
http://thecontentmarketingcollection.com/

90 Day Plan Workbook (free download)
https://www.byrosanna.co.uk/90days

My Shop (with online courses and masterclasses for learning)
https://www.byrosanna.co.uk/the-shop

Business Books I'd recommend:
https://www.byrosanna.co.uk/blog/best-business-books-creative-freelancers

Business Podcasts I'd recommend:
https://www.byrosanna.co.uk/blog/uk-podcasts-freelance-business

Why start email marketing
https://www.byrosanna.co.uk/podcast/email-marketing-flodesk

The Ultimate Guide to Flodesk Email Marketing
https://www.byrosanna.co.uk/flodesk

From pinned comments to new fonts and the introduction of Instagram Reels; let's talk Instagram updates and how they can affect our marketing strategies!

Further reading:

3 new Instagram features you should know about: https://www.byrosanna.co.uk/blog/3-new-instagram-features-businesses-should-know-about

5 tips for using Instagram Reels: https://www.byrosanna.co.uk/blog/instagram-reels-tips

I recently switched from planning my business activities every 6 months to every 90 days, and I wanted to share with you my process what how I plan, set goals and analyse my progress, plus what I do to keep on track every month.

Links mentioned:

2020/Annual Goal Planner (+ FREE workbook): https://www.byrosanna.co.uk/blog/goal-planner-workbook

How to create a 90 day plan (+ FREE 13 page workbook): https://www.byrosanna.co.uk/blog/90-day-plan-business

In this episode I'm sharing my story about why I quite University and how I ended up turning things around by finding a job and starting my own business.

Links mentioned:

National Careers service UK : https://nationalcareers.service.gov.uk/

If you've started growing an email list and sending out regular newsletters, this episode is for you! I'm sharing 5 things you need to start doing NOW to enhance your email marketing.

Links mentioned:

Why I deleted 1000 subscribers off my list: https://www.byrosanna.co.uk/blog/why-i-deleted-1000-email-subscribers-last-week

More info about Flodesk and why I use it (+ 50% off your subscription!): https://www.byrosanna.co.uk/flodesk

I'm so excited to be joined by Preyanka from Bloomtown; a palm oil free, cruelty free, organic skincare & beauty brand based here in Cornwall. Preyanka shares her journey to creating a sustainable skincare brand, and also how they managed to get on Dragon's Den too!

I think you're going to find this business story super interesting, and of course if you want to check out Bloomtown's wonderful products (I'm a HUGE fan), head to:

https://bloomtown.co.uk/
https://instagram.com/bloomtownuk
https://www.facebook.com/bloomtown.co.uk

If I had a penny for every time I’ve read an article, social media post or book that tells me to take a ‘digital detox’ to deal with social media stress, we’d all be rich!

But it’s just not possible for some of us to take long stretches of time away from our digital spaces. So I’m sharing some tips for us to set boundaries around our work instead.

Links Mentioned:

Gmail hacks (be more productive in your inbox): https://www.byrosanna.co.uk/blog/gmail-inbox-tips
How to deal with comparison: https://www.byrosanna.co.uk/blog/comparison-creative-business
Happy news:
https://thehappynewspaper.com/
https://www.goodnewsnetwork.org/
https://www.positive.news/

Expert copywriter and soul coach, Jess Collins, joins me in this episode to talk about her journey going from having her own content marketing agency, to downsizing into her new 'Feral Writer' brand and becoming fearlessly herself. She shares what it really takes to create great copy for brands and the top mistakes she sees creatives doing with their website content.

You can find out more about Jess and what she offers below:

https://jesscollins.co.uk/
https://www.instagram.com/theferalwriter/