The Freelance Fix

I used to be a 'jack of all trades', but as soon as I streamlined what services I offer and stopped saying 'yes' to doing whatever extra services my clients said they wanted, my business shifted and I started to grow.

In this episode I talk through why it could be beneficial to cut down on your offerings in your business, and HOW to do it gracefully too!

Useful Links:

-My Squarespace website design services: https://www.byrosanna.co.uk/website-design
-My Brand Design service: https://www.byrosanna.co.uk/brand-design
-The Create Your Cohesive Content Plan Masterclass: https://www.byrosanna.co.uk/cohesive-content-plan-training-sign-up

I'm joined by Laura Fellows from The Streamlined Company who is a specialist in Dubsado set up for service-based businesses. If you didn't know, Dubsado is an all-in-one client management and business automation system, that can help you to create a smooth client experience that saved you hours of time!

Links mentioned and useful resources:

Dubsado: https://www.dubsado.com/?c=byrosanna*
LastPass (password manager app): https://www.lastpass.com/
Toby (chrome extension): https://chrome.google.com/webstore/detail/toby-for-chrome

More about Laura:

Laura is a Client Experience Strategist and Dubsado Pro at The Streamlined Company. She offers VIP days where she helps her clients get set up on Dubsado with a streamlined client process, as well as sells Dubsado templates and other products in her online shop. Check out her website at: https://www.thestreamlinedcompany.co.uk/

*indicates affiliate link

I've realised in the last few months that my business has changed dramatically in the last couple of years, and I haven't spent time updating my brand (both the design and messaging) to reflect that. So I've been doing an audit of my branding and thought I'd share the process with you.

Useful Links:

-Download my FREE Brand Audit workbook: https://www.byrosanna.co.uk/brand-audit
-Understanding Your Ideal Customer Masterclass (£27): https://www.byrosanna.co.uk/shop/ideal-customer-masterclass
-All about ‘Brand Touchpoints’: https://www.byrosanna.co.uk/podcast/brand-touchpoints

I'm joined by PR Coach, Skye Ferguson, to chat about all things Public Relations. What actually is it and how can it help to grow your business and build trust with your audience? We also talk about how to position yourself as an expert, and overcome imposter syndrome too.

Links mentioned and useful resources:

www.skyeferguson.co.uk

Skye’s Facebook Group: https://www.facebook.com/groups/PRMadeEasy/

Skye’s Group Programme: https://www.skyeferguson.co.uk/group-programme

Skye’s Instagram: https://www.instagram.com/skyefergs/?hl=en

The Cohesive Content Planning Masterclass: https://www.byrosanna.co.uk/cohesive-content-plan-training-sign-up

More About Skye

Skye Ferguson is a PR Coach, working with female entrepreneurs who want to get featured in the press – but don’t know where to start! With over 10 years' experience in PR and communications, she teaches them everything they need to know to secure their own media coverage, so they can become the go-to expert in their industry. As a qualified coach, Skye works with her clients on all the mindset issues that can come up putting yourself out to such a big platform.

Can you believe we're now in Q2 of 2021? I've been using my 90 Day Planner Workbook (available to download for free here: https://www.byrosanna.co.uk/90days) to plan out my next 3 months and how I'm going to make money in my business.

So in today's episode I thought I'd share all the different ways I earn money in my business and ideas on how you can diversify your income too. Adding different ways to earn money is a great way to spread risk and scale your small business!

Useful Links:

-90 Day Planner Workbook (FREE 13 page PDF): https://www.byrosanna.co.uk/90days
-My online courses (you can become a ‘referrer’ for these once you’re a student and earn affiliate income!): https://www.byrosanna.co.uk/the-shop
- How to earn passive income with affiliate marketing: https://www.byrosanna.co.uk/blog/passive-income-affiliate-marketing

Katie Ramsingh is a fashion copywriter with a bold, quirky brand, and she joined me to chat about how she's using Clubhouse to connect with her audience, what it's been like focusing on such a specific niche, and also some tips for fashion brands to improve their website copy.

Links mentioned and useful resources:

Clubhouse (live audio sharing app): https://www.joinclubhouse.com/
My ultimate guide to Flodesk: https://www.byrosanna.co.uk/flodesk
My ‘Email Marketing with Flodesk’ online course: https://byrosanna.teachable.com/p/flodesk-email-marketing
Katie Ramsingh’s website: https://www.katieramsingh.com/
Katie’s Instagram: https://www.instagram.com/katieramsingh/

More about Katie:

Katie Ramsingh has been writing copy for fashion brands for nearly nine years. Starting her career in fashion journalism before moving to a fashion-tech start-up, she wrote for big brands including Louis Vuitton, Tommy Hilfiger, Farfetch and Harvey Nichols.

In 2016 she took some time out to go travelling, and was introduced to the world of digital nomads. She realised she could help this new breed of fashion-entrepreneur with her communications skills and has since worked with over 50 gen-z and millennial fashion brands including By Megan Crosby, Minga London and Monika The Label.

I'm excited to be joined this week by Jess Berry. She's the founder of The Co-Working Club, which is a membership community for freelancing females, and we chat all about how she's built an authentic, tight-knit community around her brand.

Links mentioned:

https://thecoworkingclub.co.uk/
https://www.instagram.com/thec0workingclub/
https://thecoworkingclub.co.uk/podcast/
https://www.instagram.com/jessberry_uk

I recently hit just over 1.5 million monthly views in Pinterest, and (while I don't think view numbers are everything!), I wanted to share some of my best tips for seeing growth on Pinterest in 2021.

Pinterest made some big changes in its algorithm last year, so I’ve explained how you can change your Pinterest strategy to reflect this.

Useful Links:

Grow With Pinterest (my online course, just £99!): https://byrosanna.teachable.com/p/pinterest-marketing-ecourse

Useful Links:

Instagram Reels tech tips: https://www.byrosanna.co.uk/blog/instagram-reels-tips
Instagram Stories Success (online course): https://www.byrosanna.co.uk/shop/instagram-stories-success
Create Your Cohesive Content Plan (free masterclass!): https://www.byrosanna.co.uk/cohesive-content-plan-training-sign-up

In this episode I'm joined by Business mentor and designer, Keshia White, to chat about how she's built a successful online business working with high paying clients. She shares her tips for marketing yourself to find the right people, as well as setting boundaries and using LinkedIn to network too.

Keshia is also the founder of the Online Business for Black Women podcast, which you can listen to here: https://www.keshiamwhite.com/podcast

Find out more about Keshia and her services and course here: https://www.keshiamwhite.com

Pricing your services as a freelancer is a really difficult thing to decide; should you price by the hour? Or create fixed-price packages? I'm sharing my thoughts and things to consider.

Links & resources

Goal Planner Workbook (with revenue goal formula): https://www.byrosanna.co.uk/blog/goal-planner-workbook
Create Your Cohesive Content Plan (free masterclass): https://www.byrosanna.co.uk/cohesive-content-plan-training-sign-up