The Freelance Fix

Is it possible to plan your content TOO far ahead? In this week's episode I'm discussing the types of content that can and can't be planned too far in advance, plus what to do if you're taking a holiday as a business owner.

🌟 Giveaway 🌟

Want to win one of my marketing courses (eg. Pinterest marketing, Instagram, Email marketing etc.)? Leave a review of The Freelance Fix podcast on your Apple Podcasts app before the end of September!

Be sure to message me on Instagram (@by.rosanna) to let me know you've done it :) Thanks in advance!

LINKS MENTIONED / RESOURCES:

Submit a question to the podcast: https://www.byrosanna.co.uk/podcast-questions

FREE Content Planning masterclass:
https://www.byrosanna.co.uk/contentplan

‘Coffee Letters’ email newsletter:
https://www.byrosanna.co.uk/newsletter

How your personality affects how you run your business
https://www.byrosanna.co.uk/blog/your-personality-affects-how-you-run-your-business

*indicates affiliate link

If you've ever wondered how to do 'hashtag research' for your Instagram posts, I'm sharing my tips and tools to use these strategically. I've also been asked how to know when is the right time to rebrand in your business, so we'll get into this in this week's episode as well!

🌟 Giveaway 🌟

Want to win one of my marketing courses (eg. Pinterest marketing, Instagram, Email marketing etc.)? Leave a review of The Freelance Fix podcast on your Apple Podcasts app before the end of September!

Be sure to message me on Instagram (@by.rosanna) to let me know you've done it :) Thanks in advance!

LINKS MENTIONED / RESOURCES:

Submit a question to the podcast: https://www.byrosanna.co.uk/podcast-questions

Flick Hashtags research tool*
https://flick.tech?ref=d-nEwsC2Y

How to do hashtag research with Flick YouTube video:
https://www.youtube.com/watch?v=IQGLuFscQTc&t=130s

How to do a ‘brand audit’
https://www.byrosanna.co.uk/blog/when-to-rebrand-brand-audit-workbook

*indicates affiliate link

If you've ever wondered whether Squarespace websites perform well in search engines in comparison to other website platforms, this episode is for you! I also discuss about how often to post on social media too.

LINKS MENTIONED / RESOURCES:

Submit a question to the podcast: https://www.byrosanna.co.uk/podcast-questions

Blogging with Purpose online course (this has lots of tips for blogging for SEO!)
https://www.byrosanna.co.uk/shop/p/blogging-with-purpose

View all the on-site SEO tools & settings Squarespace offers:
https://www.squarespace.com/marketing/seo

Get in touch with me to design your Squarespace site!
https://www.byrosanna.co.uk/contact

How to Make Money with Your Email List (FREE masterclass): https://www.byrosanna.co.uk/email-list-convert-sign-up

Instagram Stories Success online course: https://www.byrosanna.co.uk/shop/p/instagram-stories-success

Grow With Pinterest online course:
https://www.byrosanna.co.uk/shop/p/grow-with-pinterest

The way people consume blogs has totally changed in recent years, so as a small business with limited marketing resources, you may be wondering whether it's still worth the time and effort to write regular blog content. I'll be talking about this in today's episode, plus sharing some of my favourite business books!

LINKS MENTIONED / RESOURCES:

Submit a question to the podcast: https://www.byrosanna.co.uk/podcast-questions

Blogging with Purpose online course:
https://www.byrosanna.co.uk/shop/p/blogging-with-purpose

How to Make Money with Your Email List (FREE masterclass): https://www.byrosanna.co.uk/email-list-convert-sign-up

(Books) Deep Work by Cal Newport*
https://amzn.to/3oZxoJ3

(Books) Superfans by Pat Flynn*
https://amzn.to/3JABvF4

(Books) Tribes by Seth Godin*
https://amzn.to/3JBs8Vz

(Books) Mindset by Carol Dweck*
https://amzn.to/3Q2UxWR

(Books) Chillpreneur by Denise Duffield-Thomas*
https://amzn.to/3bAaipr

(Books) Profit First by Mike Michalowicz*
https://amzn.to/3vJ7qgP

(Books) You’re Not Broke, You’re Pre-Rich by Emilie Bellet*:
https://amzn.to/3BHNDC7

*Indicates an affiliate link

Are you considering starting a TikTok for your business or wondering whether it will be worth it? I'm chatting through some considerations in today's episode, plus answer your questions around ideal customers (and whether it's okay to have more than one!).

LINKS MENTIONED / RESOURCES:

Submit a question to the podcast: https://www.byrosanna.co.uk/podcast-questions

Intentional Instagram Reels online course:
https://www.byrosanna.co.uk/shop/p/intentional-instagram-reels

SnapTik (download TikToks without the watermark):
https://snaptik.app/en

How to Make Money with Your Email List (FREE masterclass): https://www.byrosanna.co.uk/email-list-convert-sign-up

Ideal customer free resources:
https://www.byrosanna.co.uk/blog/target-customer-cv

Understanding Your Ideal customer masterclass & workbook:
https://www.byrosanna.co.uk/shop/p/ideal-customer-masterclass

Should you split your business up? (podcast episode):
https://www.byrosanna.co.uk/podcast/split-business-personal

Running an email list takes effort, you want to make sure people are actually opening the newsletters you send! I'm sharing my tips to improve your email open rate in this episode, plus also some suggestions for what to do if business is slow right now.

LINKS MENTIONED / RESOURCES:

Submit a question to the podcast: https://www.byrosanna.co.uk/podcast-questions

How to Make Money with Your Email List (FREE masterclass): https://www.byrosanna.co.uk/email-list-convert-sign-up

All about Flodesk (my fave email marketing software): https://www.byrosanna.co.uk/flodesk

Cleansing your email list: https://www.byrosanna.co.uk/blog/why-i-deleted-1000-email-subscribers-last-week

Create a Target Customer CV:
https://www.byrosanna.co.uk/blog/target-customer-cv

Brand Audit free workbook:
https://www.byrosanna.co.uk/blog/when-to-rebrand-brand-audit-workbook

Website Audit free workbook:
https://www.byrosanna.co.uk/blog/website-audit-worksheet

Free Marketing Plan template:
https://www.byrosanna.co.uk/free-marketing-plan-template

Create a 30 day content plan (free video training)
https://www.byrosanna.co.uk/cohesive-content-plan-training-sign-up

I'm answering your questions about how to go about finding your first clients as a new designer, and also some tips for pricing your services and how to know if you're charging too much or too little.

LINKS MENTIONED / RESOURCES:

Submit a question to the podcast: https://www.byrosanna.co.uk/podcast-questions

Grow With Pinterest online course: https://byrosanna.teachable.com/p/pinterest-marketing-ecourse

How to Make Money with Your Email List (FREE masterclass): https://www.byrosanna.co.uk/email-list-convert-sign-up

How to Price Your Services masterclass: https://www.byrosanna.co.uk/shop/p/price-services-business

This is my first episode in this new format where I’ll be answering questions & helping with struggles that you guys have submitted to me about your business!

In this week’s episode, I'm answering your questions about setting boundaries around work and using referrals in your service business, plus how to adapt to the recent changes in Instagram and what to focus on for your business.

LINKS MENTIONED / RESOURCES:

Submit a question to the podcast: https://www.byrosanna.co.uk/podcast-questions

How to Make Money from Your Email List (FREE masterclass): https://www.byrosanna.co.uk/email-list-convert-sign-up

Understanding Your Ideal customer masterclass: https://www.byrosanna.co.uk/shop/p/ideal-customer-masterclass

Email Marketing with Flodesk online course: https://byrosanna.teachable.com/p/flodesk-email-marketing

If you're struggling to get your website visitors to fill out your contact form, or you're not getting as many product sales as you'd like, there are plenty of reasons why this could be happening. I'm sharing 15 of the top reasons, and how to improve your 'conversion rate'.

LINKS MENTIONED / RESOURCES:

How to set up Google Analytics on your website: https://www.byrosanna.co.uk/blog/set-up-google-analytics

How to set up ‘conversion tracking’ in Google Analytics: https://www.ruleranalytics.com/blog/analytics/google-analytics-conversion-tracking/

What is ‘bounce rate’ and how to reduce it: https://www.byrosanna.co.uk/blog/reduce-bounce-rate

Create a Target Customer CV (free template): https://www.byrosanna.co.uk/blog/target-customer-cv

Understanding Your Ideal Customer masterclass: https://www.byrosanna.co.uk/shop/p/ideal-customer-masterclass

Free Marketing Plan template: https://www.byrosanna.co.uk/free-marketing-plan-template

Create a 30 day content plan (free masterclass): https://www.byrosanna.co.uk/cohesive-content-plan-training-sign-up

Online courses for marketing your business: https://www.byrosanna.co.uk/shop

Where to find + how to add images to your website: https://www.byrosanna.co.uk/blog/format-website-images

How to set up Facebook Messenger live chat on your website: https://www.youtube.com/watch?v=iaS413ClzW8

Instagram is constantly changing at the moment, so I thought I'd share my tips and things to avoid when it comes to marketing your business on the platform.

LINKS MENTIONED / RESOURCES:

Intentional Instagram Reels: https://byrosanna.teachable.com/p/intentional-instagram-reels

Free Instagram for Business online course: https://www.byrosanna.co.uk/free-instagram-course-online-training