The Freelancers' Show

Panel Pippin Williamson (twitter github Pippins Plugins) Curtis McHale (twitter github blog) Eric Davis (twitter github blog) Charles Max Wood (twitter github Teach Me To Code Rails Ramp Up) Discussion
01:28 - Pippin Williamson Introduction Pippins Plugins Easy Digital Downloads Restrict Content Pro 01:53 - Making Money Making Plugins Product Development Custom Development 02:57 - GPLv2 Licensing ThemeForest Support Disabling Features 11:45 - Building a business around open-source Audience 12:48 - Transitioning from freelance to product work Graduality 072 – Saying NO Doing products during spare time Brian Casel The Bootstrapped Web Podcast 19:10 - Starting with products vs consulting
22:38 - Occasional Consulting
23:41 - Marketing Products Personal Brand Word-of-Mouth Referrals 25:42 - Customer Support
27:17 - Advice for people getting into commercial development Go the extra mile for your first customers 28:01 - Deciding what products to build Building what you need Best Practices 31:30 - Pippin’s Plugins CodeCanyon Easy Digital Downloads 34:26 - Pippin’s Support Team
36:45 - Tools to Run the Business Github WordPress Skype WordPress-GitHub-Plugin-Updater HALL Ronin Twitter Picks 1Keyboard (Curtis) Radium (Curtis) Episode 148 | Online Marketing Trends with Special Guest Clay Collins (Eric) The Online Marketing Makeover Training Course (Chuck) Bloons Tower Defence 5 (Chuck) SearchWP (Pippin) FacetWP (Pippin) Next Week
Our Stories
Transcript [Hosting and bandwidth provided by the Blue Box Group. Check them out at bluebox.net.] [You're fantastic at coding, but do you have an action plan to take it to the next level? The upcoming book, Next Level Freelance, will help you optimize your freelance business for happiness. The book is packed with actionable steps to make more money, case studies, tips to find more clients, and exercises for you to establish your desired lifestyle. Extras include: 9 interviews with freelancers who make great money while enjoying great work-life balance, videos on strategies to find quality subcontractors, and videos on making more free time by outsourcing your daily tasks. Check it out today at nextlevelfreelance.com!] [This episode is sponsored by Planscope. Planscope is a project management and collaboration net built for freelancers in the way they work with clients. It makes it easy to price out new estimates and once you’re underway and help answer the question, these get done on time and under budget. I’ve been using Planscope to do my estimates and manage my projects and I really, really like it. It makes it really easy to keep things in order, and understand when things will get done. You can go check it out at Planscope.io.] CHUCK: Hey everybody and welcome to Episode 79 of The Freelancers' Show! This week on our panel, we have Curtis McHale. CURTIS: Hello! CHUCK: Eric Davis. ERIC: Hi! CHUCK: I’m Charles Max Wood from DevChat.tv. We also have a special guest, and that is Pippin Williamson. PIPPIN: Hi everybody! CHUCK: Since you haven’t been on the show before, do you want to introduce yourself? PIPPIN: Sure! As he said, my name is Pippin Williamson. I’m a WordPress plugin developer. I spend my days writing plugins, supporting plugins, and generally running a business around commercial plugins. I have a couple of large plugins out there. One called “Easy Digital Downloads” and another one called “Restrict Content Pro” that I’ve considered my main ones. That’s pretty much what I do day-to-day. CHUCK: I’m a little curious, generally, when you’re making money writing plugins for WordPress, are you writing the kind that people pay for and then they download the code and stick it in the WordPress installation? Or, are you doing custom development for people? Or, both? How does that work?

Panel Curtis McHale (twitter github blog) Eric Davis (twitter github blog) Reuven Lerner (twitter github blog) Charles Max Wood (twitter github Teach Me To Code Rails Ramp Up) Discussion
01:30 - Panelist Training & Coaching Experience
02:40 - Traveling for In-Person Training
05:52 - Rates
08:35 - Teaching College Courses
10:43 - Online Training Recorded Videos Live Sessions Forums/Discussion Groups GoToMeeting Skype tmux Pair Programming 17:15 - The Value of Training Expense vs Investment 19:54 - Structuring Exercises Canvas Working in Pairs 27:58 - Screencasting The Freelancers’ Show 071 – Recording Video 29:32 - In-Person Training vs Online Training Non-Verbal Communication Asking Questions 34:53 - Teaching Preparation
38:51 - Charging What You’re Worth Picks Joshua Clanton: A Drip of JavaScript (Reuven) Sensei (Curtis) Curtis McHale: Don't be an Idiot: Learn to run a viable business (Curtis) Zite (Eric) Civilization IV (Chuck) Discourse (Chuck) Book Club
Book Yourself Solid with Michael Port! He will join us for an episode to discuss the book on September 24th. The episode will air on October 3rd.
Next Week
Freelancers Show: WordPress Plugins with Pippin Williamson
Transcript
CHUCK: [Stretching] [Hosting and bandwidth provided by the Blue Box Group. Check them out at bluebox.net.] [You're fantastic at coding, but do you have an action plan to take it to the next level? The upcoming book, Next Level Freelance, will help you optimize your freelance business for happiness. The book is packed with actionable steps to make more money, case studies, tips to find more clients, and exercises for you to establish your desired lifestyle. Extras include: 9 interviews with freelancers who make great money while enjoying great work-life balance, videos on strategies to find quality subcontractors, and videos on making more free time by outsourcing your daily tasks. Check it out today at nextlevelfreelance.com!] [This episode is sponsored by Planscope. Planscope is a project management and collaboration net built for freelancers in the way they work with clients. It makes it easy to price out new estimates and wants you on their way and help answer the question just to get done on time and under budget. I’ve been using Planscope to do my estimates and manage my projects and I really, really like it. It makes it really easy to keep things in order, and understand when things will get done. You can go check it out at Planscope.io.] CHUCK: Hey everybody and welcome to Episode 78 of The Freelancers' Show! This week on our panel, we have Curtis McHale. CURTIS: Hello! CHUCK: Eric Davis. ERIC: Hi! CHUCK: Reuven Lerner. REUVEN: Hi there! CHUCK: I’m Charles Max Wood from DevChat.tv. This week, we’re going to be talking about “Training and Coaching”.  Just to start this off, how many of you guys have done much training or coaching? CURTIS: I do run a blog that does coaching or training all the time for WordPress stuff, and then I do it with clients as well. REUVEN: I do a ton of training. Probably 2-4 days a week is a good estimate where I go to companies and I train them in person. And then I’ve done a fair amount of coaching as well where I go to companies and I sort of move around and sit with their people and do pair programming and look over their shoulder. CHUCK: I’ve done a fair bit. I haven’t done like on-site, stand up in front of people kind of training except maybe at users groups. But I’ve done a bunch of coaching. I’ve had several people come to me, “Can you sit down and help solve this problem?” Or, “Can you sit down and basically teach me these things that I don’t understand?” and I just get on and kind of pair program with them over the internet to do the coaching. CURTIS: I’ve done stuff at local user groups as well where they’re teaching really basic stuff. Or,

Panel Brennan Dunn (twitter github blog) Reuven Lerner (twitter github blog) Curtis McHale (twitter github blog) Ashe Dryden (twitter github blog) Eric Davis (twitter github blog) Jeff Schoolcraft (twitter github blog) Charles Max Wood (twitter github Teach Me To Code Rails Ramp Up) Discussion
01:37 - Brennan Dunn Introduction Planscope Double Your Freelancing Rate by Brennan Dunn The Blueprint -- Learning to Sell Online by Brennan Dunn Consultancy Masterclass 02:46 - Closing the Consultancy We Are Titans 04:31 - Working on and Marketing Products
05:37 - Recurring/Predictable Revenue Gail Goodman, Constant Contact. How to Negotiate the Long, Slow, SaaS Ramp of Death 11:28 - Onboarding Clients for Retainer Deals Provide Recurring Value 22:43 - The Proposal Provide a Guarantee 26:49 - Training Engagements and Seminars Lower vs Higher-end Offerings 35:19 - Scalable Training (Video) Mastering Modern Payments: Using Stripe with Rails 36:45 - Marketing Nathan Barry: How To Launch Anything “Be Everywhere” 48:14 - Struggles with building a product Marketing Finding Time Nostalgia for Consulting Pricing 56:05 - Packaging Picks Chromoji (Ashe) PuzzleJuice (Curtis) The Total Money Makeover: A Proven Plan for Financial Fitness by Dave Ramsey (Curtis) Thank You For Arguing, Revised and Updated Edition: What Aristotle, Lincoln, And Homer Simpson Can Teach Us About the Art of Persuasion by Jay Heinrichs (Reuven) INTRO TO JPEGOPTIM AND OPTIPNG (Jeff) Having a Clean Office (Chuck) Fujisu ScanSnap S1300i (Chuck) Informly (Brennan) indieconf (Brennan) Book Club
Book Yourself Solid with Michael Port! He will join us for an episode to discuss the book on September 24th. The episode will air on October 3rd.
Next Week
Training & Coaching
Transcript
CHUCK: Eric is our ‘Yes’ man. [Hosting and bandwidth provided by the Blue Box Group. Check them out at bluebox.net.] [You're fantastic at coding, but do you have an action plan to take it to the next level? The upcoming book, Next Level Freelance, will help you optimize your freelance business for happiness. The book is packed with actionable steps to make more money, case studies, tips to find more clients, and exercises for you to establish your desired lifestyle. Extras include: 9 interviews with freelancers who make great money while enjoying great work-life balance, videos on strategies to find quality subcontractors, and videos on making more free time by outsourcing your daily tasks. Check it out today at nextlevelfreelance.com!] [This episode is sponsored by Planscope. Planscope’ is a project management and collaboration net built for freelancers in the way they work with clients. It makes it easy to price out new estimates, and once you’re underway and help answer the question, this gets done on time and under budget. I’ve been using Planscope to do my estimates and manage my projects and I really, really like it. It makes it really easy to keep things in order, and understand when things will get done. You can go check it out at Planscope.io.] CHUCK: Hey everybody and welcome to Episode 77 of The Freelancers' Show! This week on our panel, we have Reuven Lerner. REUVEN: Hello there! CHUCK: Curtis McHale. CURTIS: Hello! CHUCK: Ashe Dryden. ASHE: Hi everyone! CHUCK: Eric Davis. ERIC: Hi! CHUCK: Jeff Schoolcraft. JEFF: What’s up! CHUCK: I’m Charles Max Wood from DevChat.tv. This week we have a special guest, Brennan Dunn. BRENNAN: Hey guys! CHUCK: Brennan, since you haven’t been on the show before, do you want to introduce yourself? BRENNAN: Sure! My name is Brennan Dunn. I came from running a consultant business. Within the last year and a half, I’ve actually fully transitioned to making all of my income through products. I’m probably best known for Planscope, which is my project management app.

Panel Ashe Dryden (twitter github blog) Reuven Lerner (twitter github blog) Curtis McHale (twitter github blog) Eric Davis (twitter github blog) Charles Max Wood (twitter github Teach Me To Code Rails Ramp Up) Discussion
04:12 - The Writing Process Outlines X number words per day goal 07:59 - Picking and Pulling Relevant Information Make a blog post 09:30 - Getting Feedback Hiring an Editor Crowdsourcing 13:20 - Cover Art
17:35 - Tool Chain Markdown LeanPub Scrivener InDesign Kitabu 22:55 - Panelist Books Don't Be An Idiot: Learn how to run a viable business by Curtis McHale Becoming a WordPress Development Professional by Curtis McHale The Diverse Team by Ashe Dryden The Freelancer's Guide To Long-Term Contracts by Eric Davis Core Perl by Reuven Lerner 24:27 - Gauging Crowd Interest
25:29 - Technical Reviews
26:04 - Marketing Books Mailing Lists Nathan Barry: How To Launch Anything Authority by Nathan Barry 27:32 - Launch Pages Eric's Launch Page 28:26 - LeanPub
29:17 - Content for Email Subscribers Aweber MailChimp Constant Contact 35:20 - Making Money
39:59 - Twitter Accounts for Books
40:25 - Why LeanPub?
45:26 - Competition
47:22 - How much money should you expect to make off of writing a book? Indiegogo Picks Cory Miller's eBooks (Curtis) Mophie Juicepak Air (Curtis) Kitabu (Eric) The Noun Project (Eric) Bullet Journal (Eric) 1Password (Reuven) Modeling Commons (Reuven) Writing to authors you like (Reuven) RubyWarrior (Ashe) The Internet Wishlist (Ashe) Urbanears: Medis Black (Ashe) 4 Pics 1 Song (Chuck) Pluralsight (Chuck) PeepCode Play by Play: Katrina Owen (Chuck) Book Club
Book Yourself Solid with Michael Port! He will join us for an episode to discuss the book on September 24th. The episode will air on October 3rd.
Next Week
Recurring Revenue for Freelancers with Brennan Dunn
Transcript
REUVEN: So the secret to finishing a dissertation after 10 years is ignoring family and work! ASHE: [Laughs] CHUCK: Oh, is that all? [Hosting and bandwidth provided by the Blue Box Group. Check them out at bluebox.net.] [You're fantastic at coding, but do you have an action plan to take it to the next level? The upcoming book, Next Level Freelance, will help you optimize your freelance business for happiness. The book is packed with actionable steps to make more money, case studies, tips to find more clients, and exercises for you to establish your desired lifestyle. Extras include: 9 interviews with freelancers who make great money while enjoying great work-life balance, videos on strategies to find quality subcontractors, and videos on making more free time by outsourcing your daily tasks. Check it out today at nextlevelfreelance.com!] CHUCK: Hey everybody and welcome to Episode 76 of The Freelancers' Show! This week on our panel, we have Ashe Dryden. ASHE: Hi everyone! CHUCK: Reuven Lerner. REUVEN: Hello! CHUCK: Curtis McHale. CURTIS: Good day! CHUCK: Eric Davis. ERIC: Hello! CHUCK: And I’m Charles Max Wood from DevChat.tv. This week, we’re going to be talking about “Ebooks”, and if we have time, we’re going to talk about Launching and Marketing them. I think I’ve listened to a few other authors. From what I understand, writing the book is 10% of the work, and then marketing, it is the other 90%. CURTIS: I thought it was 5% of the work, but okay! CHUCK: Okay. ERIC: I’ve heard 4.8, too. [Laughter] CURTIS: Eric’s probably right, actually. REUVEN: Take it from the accounting guy. CHUCK: Yup. Eric, you just launched your book, didn’t you? ERIC: Yeah. Last Wednesday, I launched – I guess it’d be 2 weeks ago when this comes out, but yeah. CHUCK: And Curtis, you will have launched by the time we launched the podcast? Or, pretty close? CURTIS: As we’re recording, I guess it will be next week,

Panel Mike Brooks (twitter linkedin) Stephen Gardner (twitter linkedin blog) Reuven Lerner (twitter github blog) Jim Gay (twitter github blog) Eric Davis (twitter github blog) Charles Max Wood (twitter github Teach Me To Code Rails Ramp Up) Discussion
01:27 - Mike Brooks Introduction Nuclear Chowder Nuclear Chowder Podcast 03:57 - Mike Gardner Introduction
05:38 - Marketing for SEO Quality Content Syndication Calls to Action Giveaways 12:30 - Targeting Keywords SECockpit SpyFu Google AdWords: Keyword Tool HitTail LinkedIn Social Media Examiner 18:40 - Getting to #1 Right Message Right Media Right Market 26:00 - Putting Keywords in the Right Place
29:35 - JavaScript and SEO
30:45 - Google vs Bing vs Yahoo
34:11 - Webmaster Tools Google Webmaster Tools Bing Webmaster Tools 35:46 - Optimizing for Local Search
41:37 - “Be Everywhere” Marketing Picks HitTail (Eric) Continuum (Reuven) swissmiss (Jim) Design*Sponge (Jim) LessAccounting (Chuck) Web Presence Optimizer (Steven) Book Club
Book Yourself Solid with Michael Port! He will join us for an episode to discuss the book on September 24th. The episode will air on October 3rd.
Next Week
Writing Books
Transcript [Hosting and bandwidth provided by the Blue Box Group. Check them out at bluebox.net.] [You're fantastic at code, but do you have an action plan to take it to the next level? The upcoming book, Next Level Freelance, will help you optimize your freelance business for happiness. The book is packed with actionable steps to make more money, case studies, tips to find more clients, and exercises for you to establish your desired lifestyle. Extras include: 9 interviews with freelancers who make great money while enjoying great work-life balance, videos on strategies to find quality subcontractors, and videos on making more free time by outsourcing your daily tasks. Check it out today at nextlevelfreelance.com!] CHUCK: Hey everybody and welcome to Episode 75 of The Freelancers' Show! This week on our panel, we have Eric Davis. ERIC: Hello! CHUCK: Jim Gay. JIM: Howdy! CHUCK: Reuven Lerner. REUVEN: Hello there! CHUCK: I’m Charles Max Wood from DevChat.tv. We have 2 special guests this week, Mike Brooks. MIKE: Hi everybody! CHUCK: And Steven Gardner. STEVEN: Good afternoon! CHUCK: I know Mike; he’s in my Mastermind Group. So we talk a couple of times a month, we’ve talked outside of the group a little bit about different things. And I’ve heard Steven on Mike’s show, The Nuclear Chowder Marketing Show. I’m going to give you guys the chance here to introduce yourselves, and then we’ll get into the show. Mike, why don’t you go first? MIKE: Sure! As you said, I met you through the Mastermind Group, and it’s been a real pleasure getting to know you and hearing what you do, Chuck. You really, really got a great handle on what it is you’ve been doing and it’s been more pleasure to learn something [inaudible]. My company is an internet marketing company. We do Web Design, Search Engine Optimization, and Social Media that’s why I can kind of explain it and sum it all up; we’ve got the combination of such even flow, introduce some stuff in a moment, myself and our Social Media Manager. It has some different elements, the company we have, so we’re not just an SEO company, we’re not just an internet marketing company, we’re not just a website company, we bring all those elements to it. One of us disagrees with something, the other is doing based on our expertise; we can make sure we’re giving the best solution for client so that not only where they found that we’re going to get conversion to our customers or prospective customers. That’s pretty much what my company does. Of course, I’ve got my own podcast, The Nuclear Chowder Online Marketing, small business podcast, not to mention. That’s one of my very favorite things to do.

Panel Curtis McHale (twitter github blog) Eric Davis (twitter github blog) Reuven Lerner (twitter github blog) Charles Max Wood (twitter github Teach Me To Code Rails Ramp Up) Discussion
01:41 - Subscribers
04:02 - Email Lists vs Blog Content Freelance Funnel 11:39 - Content Updates 16:31 - Layout, Servers, Services & Personalization MailChimp Aweber CSS Support in Email Eric Davis: My simple HTML email template 34:02 - Launching Products Nathan Barry: How To Launch Anything Soft Sale/Hard Sale Email Frequency 40:17 - Email Courses Rails Security Controller Refactoring Course Picks Aweber (Eric) MailChimp (Eric) premailer (Eric) Logitech C920 (Curtis) Zotero (Reuven) Unsubscribing (Reuven) Patience (Chuck) Twitter Bootstrap (Chuck) Book Club
Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling ! He will join us for an episode to discuss the book on September 24th. The episode will air on October 3rd.
Next Week
SEO with Mike Brooks and Stephen Gardner
Transcript
CHUCK: When I speak robot, I sound like R2-D2. [Hosting and bandwidth provided by the Blue Box Group. Check them out at bluebox.net.] [You're fantastic at code, but do you have an action plan to take it to the next level? The upcoming book, Next Level Freelance, will help you optimize your freelance business for happiness. The book is packed with actionable steps to make more money, case studies, tips to find more clients, and exercises for you to establish your desired lifestyle. Extras include: 9 interviews with freelancers who make great money while enjoying great work-life balance, videos on strategies to find quality subcontractors, and videos on making more free time by outsourcing your daily tasks. Check it out today at nextlevelfreelance.com!] CHUCK: Hey everybody and welcome to Episode 74 of The Freelancers' Show! This week on our panel, we have Curtis MacHale. CURTIS: Good day! CHUCK: Eric Davis. ERIC: Hello! CHUCK: Reuven Lerner. REUVEN: Hi everyone! CHUCK: I'm Charles Max Wood from DevChat.tv. This week, we're going to be talking about "Email Lists". One thing I want to say before we get started, one of the reasons I do this show is to help me kind of get business. It looks like I'm going to have a slight low, so if you need help with your Ruby programming, let me know. Alright -- ERIC: Hey, wait! Chuck, I need help with my Ruby programming, can I let you know? CHUCK: Do you have money? [Laughter] ERIC: Oh... REUVEN: This is not a typical interaction they help. [Laughter] CHUCK: Anyway, let's talk about email lists. I'm sure you guys, or at least some of you guys, have email lists that you manage, or email lists that you don't manage. CURTIS: Yeah, it's the both. CHUCK: [Laughs] Yeah, that's much more my case. I'm a little bit curious, do any of you have more than a few hundred subscribers in any of your lists? ERIC: I have a little less than 700 on my main list right now; I have the dashboard in front of me. CHUCK: Awesome! REUVEN: I don't run a list for my work, but I run a community list that is about 2700 people on it. CHUCK: Well, if you're talking about something like Ruby Rogues Parley, then I have one. [Laughter] CHUCK: I don't really think of it that way. I don't go and -- I participate in as opposed to send out updates or however you want to talk about -- ERIC: Yeah, the exclusive person on it. REUVEN: Right. CHUCK: Yeah. And maybe we can talk about those lists, too. But I was thinking more along the lines of the newsletter lists or the marketing lists or whatever you want to call them. CURTIS: My main one up until real recently was from my first book that I wrote about becoming a WordPress development professional. I've sent out a few emails on that,

Panel David Allen (twitter David Allen Company) Reuven Lerner (twitter github blog) Curtis McHale (twitter github blog) Eric Davis (twitter github blog) Charles Max Wood (twitter github Teach Me To Code Rails Ramp Up) Discussion
01:06 - David Allen Introduction David Allen Company Getting Things Done by David Allen 01:27 - GTD’s Conception The Strategic Value of Clear Space 05:37 - Organization
08:24 - What GTD Does Orientation Maps Weekly Reviews The Lost Horizon 10:58 - Getting Things Done Writing Things Down Habits To-Do Lists 14:42 - Using Lists Context 23:17 - Outcome & Action Thinking
25:48 - The Power of NO Being Appropriately Engaged Multi-Tasking Who Multi-Tasks and Why? Multi-Tasking Ability, Perceived Multi-Tasking Ability, Impulsivity, and Sensation Seeking Placeholders 31:12 - Managing Your Inbox
35:54 - Dealing with Overwhelm
39:40 - Implementing GTD
44:03 - What Has Changed Since GTD’s First Edition Lifelong Mastership Technology 46:36 - David’s System Lotus Notes Evernote iOS Snagit Skype Dropbox eProductivity GTD Software Setup Guides Picks Readkit for Mac (Curtis) Brennan Dunn: The Definitive Guide To Project Billing (Eric) Merlin Mann: Kick procrastination's ass: Run a dash (Eric) GTD for org-mode (Reuven) Plugable 10-port USB Hub (Reuven) Dominion (Reuven) Dominion Online (Reuven) Omnifocus (Chuck) Evernote (Chuck) OpenTable (David) Uber (David) Flipboard (David) The Week (David) The Atlantic (David) Paper | FiftyThree (David) Adonit (David) Scrivener (David) 23andMe (David) Next Week
Email Lists
Transcript
DAVID: This is David Allen, and you're listening to The Freelancers' Show! [Hosting and bandwidth provided by the Blue Box Group. Check them out at bluebox.net.] [You're fantastic at code, but do you have an action plan to take it to the next level? The upcoming book, Next Level Freelance, will help you optimize your freelance business for happiness. The book is packed with actionable steps to make more money, case studies, tips to find more clients, and exercises for you to establish your desired lifestyle. Extras include: 9 interviews with freelancers who make great money while enjoying great work-life balance, videos on strategies to find quality subcontractors, and videos on making more free time by outsourcing your daily tasks. Check it out today at nextlevelfreelance.com!] CHUCK: Hey everybody and welcome to Episode 73 of The Freelancers' Show! This week on our panel, we have Reuven Lerner. REUVEN: Hello there! CHUCK: Curtis McHale. CURTIS: Good day! CHUCK: Eric Davis. ERIC: Hi! CHUCK: I'm Charles Max Wood from DevChat.tv. This week we have a special guest and that is, David Allen! DAVID: Hi folks! CHUCK: Since you're new to the show, do you want to introduce yourself really quickly? DAVID: I guess so! Sure! I'm David Allen, I'm the inventor/engineer of GTD Getting Things Done, wrote the book, do all kinds of stuff around the world, coaching, training, teaching, helping people clear their head and get more space to do meaningful things! CHUCK: And that's what the book's all about, which is pretty awesome! I have to ask, how do you come up with a system like this? DAVID: It was a string of 30 years of epiphanettes; there was no big wake up in the morning, "Tah-dah!" suddenly, the clouds part and the chair has come down, there wasn't none of that. It was really just kind of peace meal, there were some fairly significant events. I had a mentor who taught me the next action concept and doing record on bout of your head and how powerful those things were. Being [inaudible] a tribute that, I talked about them in the book, at least briefly. I had several people and things along the way. And then at a certain point, these things started to be kind of bigger than some of the parts. As I say,

Panel Reuven Lerner (twitter github blog) Eric Davis (twitter github blog) Curtis McHale (twitter github blog) Discussion
01:18 - The Power of “NO” Getting Things Done by David Allen Instapaper Evernote Omnifocus 06:56 - Just-in-Time Learning
09:02 - Saying “NO” in Hindsight Overcommitment 11:54 - Getting Comfortable with Saying “NO” Derek Sivers: No more yes. It's either HELL YEAH! or no. Confidence Risk Level 19:14 - Having a Financial Cushion Accounting The Freelancers Show 072 - LessAccounting with Steven Bristol 23:04 - Red Flags That Mean an Instant “NO” Client Investment Slimy People The Ruby Freelancers Show 054 - Red Flags with Potential or Current Clients with Ashe Dryden Disrespectful Clients 32:31 - Irregular Clients Project Minimums Referring Clients to Other People Picks Das Keyboard (Reuven) Kalzumeus Podcast 5: Quitting Consulting Via Productization (Reuven) About the Facebook platform, from Pando Daily (Reuven) Derek Sivers: No more yes. It's either HELL YEAH! or no. (Eric) Filmic Pro (Eric) Jaybird Bluebuds (Curtis) Next Week
Book Club: Getting Things Done with David Allen
Transcript
CURTIS: So, am I the leader since I'm recording? REUVEN: I guess so! [Laughs] CURTIS: Whoo-hoo! ERIC: Curtis, leader! [Laughter] CURTIS: That's right, you can call me "The Leader" for the whole show. [Hosting and bandwidth provided by the Blue Box Group. Check them out at bluebox.net.] [You're fantastic at code, but do you have an action plan to take it to the next level? The upcoming book, Next Level Freelance, will help you optimize your freelance business for happiness. The book is packed with actionable steps to make more money, case studies, tips to find more clients, and exercises for you to establish your desired lifestyle. Extras include: 9 interviews with freelancers who make great money while enjoying great work-life balance, videos on strategies to find quality subcontractors, and videos on making more free time by outsourcing your daily tasks. Check it out today at nextlevelfreelance.com!] CURTIS: Welcome to the Freelancers' Show Episode 72! Today, we're going to talk about the "Power of No". We have, Eric Davis joining us. ERIC: Hi! CURTIS: And Reuven Lerner. I'm Curtis McHale, filling in for Chuck today because he is, I don't know, he's off, probably sitting on the beach somewhere, not doing much. Like I said, today's topic is the "Power of No". As we've been coming up to the bookclub, I've been reading the "Getting Things Done" book and I think the thing that's continually been impressed on me more and more and more is that so many of the issues are all these tasks and 9000 things that are flying at us are just the power of 'No'. I actually been used it yesterday in my Instapaper queue at 97 articles and decided, "I'm never going to read half of these, why they even put them in?" and just said 'No' to them all and dropped down to like 25 actual real articles that I will make time to read. What about you guys? Eric, have you used no or have you, I guess, not over-committed yourself? ERIC: No. CURTIS: [Laughs] Thanks! ERIC: Oh! Yeah! [Laughter] ERIC: I have to say that a lot. While you're talking, I open up my Instapaper, and god! Maybe a month ago, I actually went in there and there's a button, I've been afraid to hit it. It basically says, "Delete everything that's aloo in 30 days." I've had Instapaper stuff in there that came from tags that I had in Delicious, which were from 2005-2006 that I've -- CURTIS: I don't know there is that button. That's just on the web view? ERIC: Yeah. CURTIS: I manually deleted all mine! ERIC: Oh, yeah! Look for an "Archive All", it's on the right side. But yeah, I overcommit stuff. I've had times where I've had over a thousand items on my to-do list, and the Getting Things Done stuff, that's not really...

Panel Jim Gay (twitter github blog) Reuven Lerner (twitter github blog) Ashe Dryden (twitter github blog) Eric Davis (twitter github blog) Charles Max Wood (twitter github Teach Me To Code Rails Ramp Up) Discussion
01:16 - Screencasting Backgrounds Teach Me To Code 03:41 - Software ScreenFlow FFmpeg Jing Camtasia Final Cut Pro Screeny QuickTime Adobe Premier Pro CC Screenr 10:10 - Features Ease of Use Export Formats Add-ons Quality Readable Text 16:04 - Sound
16:26 - Modifier Keys
17:01 - Highlighting OmniDazzle 17:19 - Talking and Explaining during Screencasts Notes PeepCode Teaching Developers | Free PeepCode Blog 20:32 - Presentation Software Keynote Present.js VideoHive After Effects Apple Motion 26:04 - Recording Lectures/Vlogging
28:51 - Getting Work via Screencasts
30:52 - Equipment Audio/Speaker Quality 32:54 - Audio Encoding HandBrake 35:41 - Hosting YouTube Vimeo Libsyn Amazon S3 OneLoad Blip.tv LeadPlayer 41:31 - Subtitles & Transcripts Picks Bookends (Reuven) Boomerang for Gmail (Ashe) OpenEmu (Ashe) Archive.org list of MAME roms (Ashe) Logitech Gamepad F710 (Ashe) LeadPlayer (Eric) Seth Godin: Clients vs. Customers (Eric) The Freelancer's Guide to Long-Term Contracts by Eric Davis (Eric) Flowdock (Jim) OneLoad (Chuck) AudioJungle (Chuck) VideoHive (Chuck) Create Awesome Online Courses (Chuck) Book Club
Getting Things Done with David Allen! He will join us for an episode to discuss the book on July 30th. The episode will air on August 7th.
Next Week
Saying No
Transcript
CHUCK: That's why my kids call onto this to, "Daddy, did you make lots of words about that?" [Laughter] ASHE: That's what I do for a job, honey! CHUCK: [Laughs] Yeah! [Hosting and bandwidth provided by the Blue Box Group. Check them out at bluebox.net.] [You're fantastic at code, but do you have an action plan to take it to the next level? The upcoming book, Next Level Freelance, will help you optimize your freelance business for happiness. The book is packed with actionable steps to make more money, case studies, tips to find more clients, and exercises for you to establish your desired lifestyle. Extras include: 9 interviews with freelancers who make great money while enjoying great work-life balance, videos on strategies to find quality subcontractors, and videos on making more free time by outsourcing your daily tasks. Check it out today at nextlevelfreelance.com!] CHUCK: Hey everybody and welcome to Episode 71 of The Freelancers' Show! This week on our panel, we have Jim Gay. JIM: Hello! CHUCK: Reuven Lerner. REUVEN: Hi everyone! CHUCK: Ashe Dryden. ASHE: Hi there! CHUCK: Eric Davis. ERIC: Hey! CHUCK: And I'm Charles Max Wood from DevChat.tv. This week, we're going to be talking about "Screencasting and Making Videos" and that kind of stuff. I'm a little curious, I know Eric, you've done some screencasts and some video stuff, have any of the rest of you done much? ASHE: I actually do it for end-user training, especially when I'm building something that people going to have to go on in like put content in. A lot of times, I will do videos for them and then transcribe them, so that's basically the documentation for them. CHUCK: That makes sense. JIM: Yeah, I'll do the same thing, but I'll use it for anybody, either like a project manager giving them my high-level overview of something, or a user showing them how to use something, or a developer like, "Here's how I attack those bit of code," something like that. CHUCK: Some of the folks on the show will know that I did Teach Me To Code for about 2 years and I did a whole bunch of screencasts for that. I do some screencasting for my clients, but not really a whole lot. Most of the time, they are technical enough to understand it. And if they aren't,

Panel Steven Bristol (twitter blog) Reuven Lerner (twitter github blog) Curtis McHale (twitter github blog) Eric Davis (twitter github blog) Jeff Schoolcraft (twitter github blog) Jim Gay (twitter github blog) Charles Max Wood (twitter github Teach Me To Code Rails Ramp Up) Discussion 01:15 - Steven Bristol Introduction LessEverything LessAccounting LessFilms LessConf 02:11 - Bookkeeping Why it Sucks 06:04 - Analyzing Numbers Categorization Tagging 08:31 - Why Use LessAccounting?
12:07 - Looking at Your Books (Frequency) LessTimeSpent 14:38 - Steven’s Accounting/Bookkeeping Background
16:42 - LessAccounting vs QuickBooks
19:54 - Building a SaaS Business
21:35 - Consulting
23:24 - Transitioning from Consulting to Product Work
26:34 - Marketing Niche Markets Blog Articles - LessEverything 31:32 - LessEverything Company Makeup Having Employees 34:27 - Building & Running a Business Picks MacBook Pro (Reuven) Relately (Jim) Capsule (Curtis) Manage Your Day-to-Day: Build Your Routine, Find Your Focus, and Sharpen Your Creative Mind (Eric) Software Indie Podcast: From Consultancy to a Product with Rob Rhyne (Eric) Nathan Barry: How To Launch Anything (Jeff) Daring Fireball: Markdown Syntax Documentation (Chuck) Readme Driven Development (Chuck) Dan Gilbert: The surprising science of happiness (Steven) Planscope (Steven) Couch to 5K (Steven) Book Club
Getting Things Done with David Allen! He will join us for an episode to discuss the book on July 30th. The episode will air on August 7th.
Next Week
Recording Video
Transcript
CHUCK: Why can't those idiots who write software right software? [Hosting and bandwidth provided by the Blue Box Group. Check them out at bluebox.net.] [You're fantastic at code, but do you have an action plan to take it to the next level? The upcoming book, Next Level Freelance, will help you optimize your freelance business for happiness. The book is packed with actionable steps to make more money, case studies, tips to find more clients, and exercises for you to establish your desired lifestyle. Extras include: 9 interviews with freelancers who make great money while enjoying great work-life balance, videos on strategies to find quality subcontractors, and videos on making more free time by outsourcing your daily tasks. Check it out today at nextlevelfreelance.com!] CHUCK: Hey everybody and welcome to Episode 70 of The Freelancers' Show! This week on our panel, we have Reuven Lerner. REUVEN: Hello there! CHUCK: Curtis MacHale. CURTIS: Good day! CHUCK: Eric Davis. ERIC: Hi! CHUCK: Jeff Schoolcraft. JEFF: What's up! CHUCK: Jim Gay. JIM: Hello again! CHUCK: I'm Charles Max Wood from DevChat.tv. This week we have a special guest, and that is Steven Bristol. STEVEN: Hello! CHUCK: Getting started, Steven, do you want to introduce yourself? STEVEN: Sure! My name is Steven Bristol, I run a company called "LessEverything". We do a couple of things. The first thing we do is something called "LessAccounting.com", which is a bookkeeping accounting software we run up in the cloud geared towards small business owners and accountants that hate QuickBooks that hate difficult that want something finally easy in the world of accounting and bookkeeping. We've been doing that for about 6 years now. In addition to that, we have another company called "LessFilms", where we do small films animation, conference videos, that sort of thing for people. And we used to do a thing called "LessConf", which was the best conference in the world; just ask anybody. We started off as a consulting company and bootstrapped our way into a product company. So we've done a little bit of everything in the tech world. CHUCK: Nice. So between you and me and the other few people who might be listening to this -- STEVEN: Sure! CHUCK: Bookkeeping sucks! [Laughs]