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What happens when sales slip, costs explode, and the market stays tough longer than anyone expected?
How do you scale a freight brokerage without burning cash or losing focus?
In this episode, our returning guest from Thrivemodal, Kyle Wilson, is back to explain why founders must stay relentlessly focused on business development and how outsourcing operations to the Philippines cuts monthly costs while improving scalability and service quality.
Kyle also shares a grounded outlook on the 2026 freight market, infrastructure-driven demand, global workforce integration through cloud logistics technology, and why combining elite sales talent with lean operations is the real competitive advantage for modern freight brokerages!
About Kyle Wilson
For over a decade, I've been immersed in the dynamic worlds of strategic logistics and digital professionals, driven by an unwavering passion to help businesses thrive. As the founder of two successful companies, Thrivemodal and Yellow Diamond Logistics, I've witnessed firsthand the transformative power of seamless operations and a dedicated virtual workforce.
At Thrivemodal, I've spearheaded the growth of a thriving virtual professional agency, connecting businesses across the US with exceptional talent from the Philippines. Our team of highly skilled global professionals seamlessly integrates into client operations, providing administrative, technical, and creative support that fuels business growth.
My expertise in strategic logistics extends to Yellow Diamond Logistics, where I guide businesses in optimizing their supply chain operations. I relish the challenge of streamlining processes, reducing costs, and enhancing efficiency, empowering my clients to achieve their strategic goals.
Whether it's navigating the complexities of logistics or harnessing the power of global staffing, I'm committed to empowering businesses to reach their full potential. I believe in forging strong partnerships, fostering innovation, and cultivating a culture of excellence.
When I'm not strategizing in the logistics landscape or steering the Thrivemodal ship, you'll find me exploring new horizons. Let's connect and explore how Yellow Diamond Logistics and Thrivemodal can contribute to the narrative of your business journey.
Connect with Kyle
๐๐ Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! ๐
๐ฌ๐ฏ #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!
To Find Out More About My Freight Services
Visit https://freightcoachlogistics.com/
๐ค Shoutout to my sponsors!๐
Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr
๐๐ฅ To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!๐
โถ๏ธ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw
๐ท https://www.instagram.com/thefreightcoach/
๐๏ธ https://twitter.com/thefr8coach
๐ผ https://www.linkedin.com/in/chris-jolly-a183aa6a/
Today's episode with John Pemberton from Pemberton Truck Lines is all about creating staying power in the trucking industry through strong company culture, uncompromising standards, and leadership accountability!
Stay tuned as we dive into why building long-term customer relationships beats short-term rate chasing, how fleet standardization and preventive maintenance control costs and reduce breakdowns, and why fuel management, driver training, and outward-facing cameras are no longer optional for safety, liability reduction, and insurance control.
John also shares how staying focused on what you can control - culture, maintenance, safety, and service - helps carriers navigate market volatility, regulatory pressure, and industry noise, turning challenges into growth opportunities through clarity, discipline, and long-term thinking!
About John Pemberton
John Pemberton is a second-generation leader at Pemberton Truck Lines, a family-owned trucking company that's been around since 1982. He's focused on building a strong, people-first operation while staying disciplined in a tough industry. Outside of trucking, John is big into endurance sports, which fits his belief that consistency, grit, and long-term thinking matter just as much in business as they do in training.
Connect with John
๐๐ Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! ๐
๐ฌ๐ฏ #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!
To Find Out More About My Freight Services
Visit https://freightcoachlogistics.com/
๐ค Shoutout to my sponsors!๐
Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr
๐๐ฅ To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!๐
โถ๏ธ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw
๐ท https://www.instagram.com/thefreightcoach/
๐๏ธ https://twitter.com/thefr8coach
๐ผ https://www.linkedin.com/in/chris-jolly-a183aa6a/
What happens if you don't verify your SCAC? Is this the beginning of the end for freight fraud in non-Class 8 carriers? Joe Ohr and Holly Taylor are back on the show to discuss the launch of SCAC Verify on February 26, 2026, NMFTA's new mandatory identity and address verification program designed to close a major security gap impacting sprinters, box trucks, hotshots, and other non-Class 8 carriers!
We talk about how the fast 1โ3 minute verification process works using government ID, biometric selfie matching, and DMV checks across 42 states, why failure to comply could mean losing your SCAC code renewal, and how verified carriers gain a significant competitive edge with shippers, brokers, and insurers.
We also cover why this move is about fraud prevention, cargo theft reduction, and carrier trust, how it creates a clean accountability paper trail without storing personal data, and why this standard is likely a preview of future FMCSA and federal regulations.
The bottom line of our conversation? This is a leveling of the playing field, a trust signal for legitimate carriers, and potentially a path to lower insurance premiums in a market that has been crushed by fraud!
Visit https://nmfta.org/scac/ to learn more!
About Joe Ohr and Holly Taylor
Joe Ohr has more than two decades of experience in technical operations, customer success management, customer support, and product support.
Currently serving as the Chief Operating Officer for the National Motor Freight Traffic Association, Inc. (NMFTA)โข, he plays a pivotal role in helping to advance the industry through digitization, classification, and cybersecurity.
Prior to Ohr's role at NMFTA, he served as in numerous engineering and operations positions at Qualcomm and Eaton, and most recently held the position of Senior Vice President of Operations/Customer Experience at Omnitracs.
Throughout his career, Ohr has provided strategic guidance, vision, and a roadmap for addressing long-term customer challenges. He has played a key role in accelerating revenue growth and has collaborated closely with IT, product, and engineering teams to foster stronger partnerships with strategic customers and peers. Additionally, Ohr has overseen post sales customer support and service teams, as well as operations, managing a workforce of over 400 individuals.
He holds multiple certifications such as CCNA from Cisco and MCSE from Microsoft and earned his Bachelor of Science in Education from the Ohio State University. Due to his contributions to the industry, he earned a spot in the Inner Circle in 2015 and 2018 from Qualcomm and Omnitracs.
Holly Taylor is the Director of Product at the National Motor Freight Traffic Association, Inc. (NMFTA)โข.
In her current role, Holly leverages her diverse background to lead cross-functional teams, shape strategic product visions, as well as anticipate and deliver solutions that exceed market expectations. Her unique blend of technical expertise and leadership skills has driven product success and customer satisfaction, positioning her as a pivotal force in shaping the future of NMFTA's products.
With over 24 years of extensive experience in the software industry, Holly is a seasoned professional known for driving innovation and excellence across the product lifecycle. She began her career as a Technical Writer, where she honed a meticulous attention to detail and a deep understanding of user needs. Progressing to roles such as Documentation Manager and eventually Senior Product Manager, she built a reputation for transforming complex technical concepts into clear and intuitive applications.
Holly earned her Bachelor of Arts in English from Penn State and a Masters of Arts in English from SNHU. She also received a Graduate Certificate in Publishing from the University of Denver. During her time at Oracle, Holly was a member of Oracle Women's Leadership and a charter member of OWL at the Columbia, MD location.
๐๐ Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! ๐
๐ฌ๐ฏ #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!
To Find Out More About My Freight Services
Visit https://freightcoachlogistics.com/
๐ค Shoutout to my sponsors!๐
Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr
๐๐ฅ To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!๐
โถ๏ธ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw
๐ท https://www.instagram.com/thefreightcoach/
๐๏ธ https://twitter.com/thefr8coach
๐ผ https://www.linkedin.com/in/chris-jolly-a183aa6a/
Today, let's talk straight about why firm quotes matter, how cash flow mismanagement (not lack of freight) kills brokers, and why securing contracts early beats chasing top-line revenue!
Listen as I share more about the use of smart freight technology, focusing on automating what already works instead of wasting money on shiny tools, the real power of strong transportation networks when problems arise, and why niche specialization like flatbed and open-deck freight shortens sales cycles fast.
Finally, I highlight the rising insurance and regulatory costs and why tight expense audits and flexible budgeting are non-negotiable if you want to stay profitable in today's freight brokerage market!
๐๐ Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! ๐
๐ฌ๐ฏ #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!
To Find Out More About My Freight Services
Visit https://freightcoachlogistics.com/
๐ค Shoutout to my sponsors!๐
Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr
๐๐ฅ To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!๐
โถ๏ธ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw
๐ท https://www.instagram.com/thefreightcoach/
๐๏ธ https://twitter.com/thefr8coach
๐ผ https://www.linkedin.com/in/chris-jolly-a183aa6a/
Are Midwest reefer lanes really more stable than the headlines say, and where are the real profit opportunities hiding right now?
In this episode, we break down the following topics:
Links for the Articles:
๐๐ Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! ๐
๐ฌ๐ฏ #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!
To Find Out More About My Freight Services
Visit https://freightcoachlogistics.com/
๐ค Shoutout to my sponsors!๐
Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr
๐๐ฅ To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!๐
โถ๏ธ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw
๐ท https://www.instagram.com/thefreightcoach/
๐๏ธ https://twitter.com/thefr8coach
๐ผ https://www.linkedin.com/in/chris-jolly-a183aa6a/
The "Black Box" of freight brokerage is under fire. On this episode of #TheFreightCoach, we break down the explosive petition calling for the FMCSA to suspend TQL's authority over broker transparency waivers. Is the era of contracting out of 49 CFR ยง 371.3 finally coming to an end?
We're diving deep into the 2026 Regulatory Purge:
Stop operating in the dark. Whether it's transparency, tech, or new state laws, we're giving you the data you need to protect your authority.
๐๐ Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! ๐
๐ฌ๐ฏ #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!
To Find Out More About My Freight Services
Visit https://freightcoachlogistics.com/
๐ค Shoutout to my sponsors!๐
Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr
๐๐ฅ To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!๐
โถ๏ธ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw
๐ท https://www.instagram.com/thefreightcoach/
๐๏ธ https://twitter.com/thefr8coach
๐ผ https://www.linkedin.com/in/chris-jolly-a183aa6a/
Change how you look at unsold inventory in this episode with Amrita Bhasin of Sotira, joining the show to break down how poor inventory forecasting is crushing CPG brands, why nearly a quarter of all retail and e-commerce inventory never sells, and how excess inventory liquidation has become one of the biggest supply chain challenges today!
We dive deeper into how Sotira is using AI to power a tech-driven reverse logistics marketplace that connects sellers, buyers, and donation partners while protecting brand equity, enforcing expiration and regional compliance laws, and improving recovery rates, how integrated freight optimization APIs help control transportation costs, why mismanaged forecasting leads to millions in deadstock, and how smarter liquidation strategies can reduce waste, unlock tax benefits, and keep inventory moving.
About Amrita Bhasin
Amrita Bhasin is the co-founder and CEO of Sotira, an award winning reverse logistics company that enables retailers, manufacturers and brands to discreetly monetize and donate unsold inventory.
Amrita was named to the 2026 Forbes 30 under 30 list and the 2025 Mayfield AI List.
Amrita has been invited to speak on national and international broadcast networks including CBS, Fox, ABC, Scripps, and CGTN and has been profiled in Forbes, TechCrunch, and Business Insider. She is regularly quoted as an expert by leading publications such as Reuters, Bloomberg, Wired, Fortune, CNBC, Glossy, Huffington Post, Sourcing Journal, Reader's Digest, Modern Retail, AP, Yahoo Finance, and FreightWaves.
Amrita has spoken about reverse logistics at leading conferences and trade shows such as TechCrunch Disrupt 2024, Home Delivery World 2025, HumanX 2025, ReTHINK Retail 2025 and Groceryshop 2025. Amrita was a delegate speaker at the 2025 One Young World Summit in Munich, Germany. She is an upcoming speaker at Manifest 2026 and Food Waste Summit 2026.
Amrita was a 1st place winner at Shoptalk 2025 and 1st place winner at Reverse Logistics Conference and Expo 2025. Amrita has been recognized by the State of California and Stop Waste for contributions to reducing enterprise waste via reverse logistics automation.
Connect with Amrita
๐๐ Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! ๐
๐ฌ๐ฏ #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!
To Find Out More About My Freight Services
Visit https://freightcoachlogistics.com/
๐ค Shoutout to my sponsors!๐
Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr
๐๐ฅ To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!๐
โถ๏ธ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw
๐ท https://www.instagram.com/thefreightcoach/
๐๏ธ https://twitter.com/thefr8coach
๐ผ https://www.linkedin.com/in/chris-jolly-a183aa6a/
Are you relying on COIs and assuming you're covered, or could one denied cargo claim put your brokerage at serious risk? Today, William (Billy) Worthington from Falvey Insurance Group explains why certificates of insurance can be misleading, how hidden exclusions and sublimits create massive exposure for freight brokers, and why understanding the actual insurance policy matters!
We talk through the complex risk profile brokers carry when managing multiple carriers under one policy, why broker cargo liability insurance and all-risk cargo coverage are no longer optional, and how inflation has made standard $100,000 cargo limits dangerously outdated.
Billy also covers how poorly aligned contracts can shift liability straight onto brokers, why fraud and double brokering losses are exploding, and how layered risk management, technology-driven insurance solutions, and higher coverage limits can protect your operation, your margins, and your customer relationships in today's volatile freight market!
About William (Billy) Worthington
Billy leads Transportation & Logistics at Falvey Insurance Group. With more than 10 years at Falvey, William is known for his professionalism, responsiveness, and ability to deliver strategic, solutions-oriented support to brokers and partners. His leadership and collaborative approach help strengthen client relationships and reinforce Falvey's reputation for excellence in the specialty insurance market.
Connect with Billy
๐๐ Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! ๐
๐ฌ๐ฏ #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!
To Find Out More About My Freight Services
Visit https://freightcoachlogistics.com/
๐ค Shoutout to my sponsors!๐
Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr
๐๐ฅ To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!๐
โถ๏ธ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw
๐ท https://www.instagram.com/thefreightcoach/
๐๏ธ https://twitter.com/thefr8coach
๐ผ https://www.linkedin.com/in/chris-jolly-a183aa6a/
Reduce freight fraud without overcomplicating your operation in this episode with our returning guest, Kevin Hill from CarrierSource, explaining why strong carrier relationships are still the backbone of fraud prevention, service consistency, and long-term success in freight brokerage!
We delve into how working with a select group of trusted carriers dramatically lowers fraud risk, why professional email domains and basic cybersecurity are no longer optional in modern logistics, and how human moderation on platforms like CarrierSource protects carrier reputations while increasing transparency across the industry.
We also cover why shippers are flocking to reliable carrier data, how intent data is changing freight sales and prospecting, and the importance of daily pipeline discipline.
From digital security to face-to-face industry events, this conversation is all about building trust, protecting revenue, and running a smarter, more resilient freight operation!
About Kevin Hill
Kevin has more than 10 years of experience in the freight industry, both as a sales executive and a media producer; his mission is to help freight sales professionals grow their business and reach their goals. Kevin is the owner of Brush Pass Research, a sales and marketing research firm that helps companies sell to freight brokerages across North America. He also hosts Put That Coffee Down, a popular freight sales show on FreightWavesTV, where he interviews guests and shares tips on how logistics providers can increase profits. Previously, Kevin founded CarrierLists, a carrier sourcing platform that was acquired by Highway in 2022.
Connect with Kevin
๐๐ Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! ๐
๐ฌ๐ฏ #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!
To Find Out More About My Freight Services
Visit https://freightcoachlogistics.com/
๐ค Shoutout to my sponsors!๐
Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr
๐๐ฅ To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!๐
โถ๏ธ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw
๐ท https://www.instagram.com/thefreightcoach/
๐๏ธ https://twitter.com/thefr8coach
๐ผ https://www.linkedin.com/in/chris-jolly-a183aa6a/
Is the freight market finally turning a corner, or are carriers in for more tough decisions ahead? James Currier from Finloc is back for another insightful conversation, covering why the freight market remains weak, how the worst job numbers since 2020 are slowing fleet expansion, and why economic uncertainty and high interest rates are forcing trucking companies to rethink equipment financing, capital spending, and operational strategy!
We talk about the disconnect between Wall Street wins and Main Street trucking struggles, rising operating costs, why lenders are now laser-focused on stability, maintenance discipline, and financial transparency and why automation, smarter financial planning, and disciplined execution are the keys to surviving and winning in today's freight economy, especially for small and mid-sized fleets trying to stay competitive in a volatile trucking market.
To download the Trucking Resurgence action plan, go to https://truckingresurgence.com/.
About James Currier
James Currier is the Chief Revenue Officer at Finloc USA, where James leads the sales team across the country in a relentless pursuit for increased market share in the equipment finance field. After starting his professional career as a Business Analyst in the healthcare field, James came to realize that his passions were best suited to dealing with people and organizations aiming for growth. After a two year contract was completed with Fraser & Interior Health Authorities in British Columbia, a career change ensued and James has not looked back since. Combining the analytical fundamentals learned in healthcare and a natural gravitation towards people and business development, James has thrived in a sales career since 2012, leading, managing, and training dozens of people over the past several years.
Subsequent to the completion of a >$400MM acquisition at his previous company, James made the jump to Finloc where he was first tasked with hiring and redeveloping the Ontario, Canada market. James was then assigned to manage the US division for Finloc as a player/coach, originating new asset-based financing opportunities and finding, attracting, and training new talent.
James has worked in an exceptionally diverse range of roles since the age of 15, starting as a minor hockey league referee. His openness to new experience has allowed James to experience positions as a head of high-profile security, high-adventure whitewater rafter guide, Corporal in the Canadian Armed Forces Infantry Reserve, business analyst, VIP/Private security operative, personal support worker, guitar teacher, and sales leader.
As a well-versed hobbyist who enjoys learning and new experiences, James enjoys coaching/playing/watching hockey, swimming, guitar, hunting, fly fishing, boating/canoeing, cycling, hiking, woodworking, motorcycling, reading, DIY projects, and evening walks with his wife, 2 boys, and golden retriever.
Connect with James
๐๐ Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! ๐
๐ฌ๐ฏ #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!
To Find Out More About My Freight Services
Visit https://freightcoachlogistics.com/
๐ค Shoutout to my sponsors!๐
Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr
๐๐ฅ To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!๐
โถ๏ธ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw
๐ท https://www.instagram.com/thefreightcoach/
๐๏ธ https://twitter.com/thefr8coach
๐ผ https://www.linkedin.com/in/chris-jolly-a183aa6a/
From the publisher's feed

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