The Freight Coach Podcast

Are you actively auditing your tech stack to protect against the massive surge in cyber cargo theft, or are you just hoping you won't be the next victim? How are you shielding your high-value shipments in the most targeted states before these organized schemes completely wreck your bottom line?

Today, we are breaking down the hard facts on freight fraud and supply chain security so you can safeguard your operations!

We're diving straight into the reality of modern theft, highlighting a recent grand jury indictment of people running a multi-state cyber cargo theft scheme that utilized hacked data, phishing scams, and digital impersonation to steal millions in retail goods.

Criminals have aggressively shifted from physical break-ins to digital infiltration, which aligns perfectly with CargoNet's latest data reporting a staggering $304.6 million in cargo theft losses.

Fortunately, we're finally seeing some real pushback from the FMCSA, which is stepping up strict roadside enforcement to target illegal drivers, ELD tampering, and fraudulent CDLs to rip these bad actors out of the market. As freight market trends continue to evolve, you absolutely have to stop relying on blind trust—vet your carrier networks, lock down your digital systems, and tighten up your standard operating procedures before these sophisticated thieves get the chance to bankrupt your business!

Resources / References

• https://www.ttnews.com/articles/cargo-theft-hacked-data
• https://www.freightwaves.com/news/cargonet-reports-304-6m-in-losses-scott-cornell-says-q2-theft-drop-is-no-trend-yet
• https://www.overdriveonline.com/regulations/article/15831712/fmcsas-barrs-ice-grill-illegal-drivers-at-operation-highway-shield

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

To Find Out More About My Freight Services

Visit https://freightcoachlogistics.com/

🤝 Shoutout to my sponsors!👇

• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/
• DAT Freight & Analytics | https://www.dat.com/
• Transportation Intermediaries Association | https://www.tianet.org/

Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

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🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

In this episode, Bay Transit Co.'s CEO, Brandon Bay, shares his journey from a seasoned sales rep to a full-fledged founder armed with the "poor, hungry, and driven" Midwest work ethic!

Brandon dives into building his own brokerage, the real side of freight today, and we tackle everything from overcoming the deep-seated fear of failure and the absolute necessity of building rock-solid operational systems, to why traditional cold calling isn't the only way to dominate freight sales anymore.

Listen in to learn modern business development, leveraging AI and automation for everyday efficiency, and why stubbornly refusing to quit is your biggest asset in the logistics and supply chain space!

About Brandon Bay

Brandon Bay is the Founder and CEO of Bay Transit Co., a freight agency powered by Margin Freight and based in Springfield, Missouri. A TIA Certified Transportation Broker with a P.H.D. mindset, he has spent more than a decade in freight, starting on the operations side and working his way up through sales and leadership. He built a $20 million book of business, then spent five years as Vice President of Corporate Strategy & Marketing and later Executive Vice President, helping grow a company from $12 million to $45 million in revenue, and leading several technology integrations. He is the Co-Founder and past President of the Nashville Transportation Club, a husband to Ashley, and father to Bennett and Taytum.

Connect with Brandon

• Website: https://www.shipbtco.com/
• Email: [email protected]
• LinkedIn: https://www.linkedin.com/in/brandonsbay/

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

To Find Out More About My Freight Services

Visit https://freightcoachlogistics.com/

🤝 Shoutout to my sponsors!👇

• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/
• DAT Freight & Analytics | https://www.dat.com/
• Transportation Intermediaries Association | https://www.tianet.org/

Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Stand out in a crowded freight market and learn how to leverage AI without losing your authentic voice in marketing in today's episode with The Robinson Agency's CEO, Adam Robinson, uncovering the real side of digital marketing in transportation!

We tackle everything from crafting a rock-solid brand messaging strategy that actually resonates with shippers, to navigating the realities of LTL shipping, market capacity shifts, and the future of freight tech.

At the end of the day, it's not just about pushing out generic, AI-generated content; it's about proving you're an actual human being who genuinely cares about customer service when margins get thin.

If you want to future-proof your freight business, execute a winning communication strategy, and plug in because this episode is your blueprint!

About Adam Robinson

Adam Robinson, TRA's Founder and CEO, has worked in sales and marketing from the start of his career, and when he entered the world of logistics in 2012, he knew this is where he would stay. He's served as Marketing Manager at a third-party logistics company, Director of Product Marketing at a logistics technology company, and Vice President of Product Marketing at FreightWaves.

In 2021, Adam founded The Robinson Agency, bringing together a team of professionals each with expertise at the intersection of marketing and logistics. TRA offers strategic messaging, content strategy and production, inbound organic search traffic, and advertising to yield high-quality leads that turn into customers.

Connect with Adam

• Website: https://www.the-robinson-agency.com/
• LinkedIn: https://www.linkedin.com/in/markadamrobinson/

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

To Find Out More About My Freight Services

Visit https://freightcoachlogistics.com/

🤝 Shoutout to my sponsors!👇

• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/
• DAT Freight & Analytics | https://www.dat.com/
• Transportation Intermediaries Association | https://www.tianet.org/

Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

In this episode, let's talk straight to what it actually takes to win in freight sales and business development in today's changing market landscape

The days of making generic cold calls and throwing out random rate quotes are dead; shippers are inundated with automated emails and pitch slaps daily, so you have to separate yourself by nicheing down, becoming a true subject matter expert, and leveraging a multi-channel prospecting strategy.

I break down how using real market intelligence adds immediate value to your logistics prospects, why holding firm on your pricing builds long-term trust over cheap promises, and how turning your carrier vetting and risk management processes into your secret sales weapon can position your freight brokerage as a stable, reliable partner.

Stop selling on fear, start delivering consistent value, and master the follow-up game to build a truly sustainable book of business!

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

To Find Out More About My Freight Services

Visit https://freightcoachlogistics.com/

🤝 Shoutout to my sponsors!👇

• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/
• DAT Freight & Analytics | https://www.dat.com/
• Transportation Intermediaries Association | https://www.tianet.org/

Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Today, we're diving straight into some critical trucking industry updates that you simply cannot ignore!

We'll break down the real-world deployment of logistics AI, looking at how top carriers and executives are moving to solve operational bottlenecks, automate scheduling, and accelerate overall freight logistics efficiency.

Then, we pivot to a massive wake-up call regarding CDL fraud and strict carrier vetting by examining a shocking bribery scheme where over a hundred drivers purchased fake licenses without any actual training or testing—a stark reminder that surface-level compliance checks will bankrupt your brokerage if you aren't paying attention.

Lastly, we analyze Schneider's strong Q2 financial results and what their billion-dollar numbers reveal about current freight market trends, specifically how ongoing enforcement crackdowns and tightening capacity are fueling a serious supply reduction momentum through 2026!

Resources / References

• https://www.ttnews.com/articles/ai-accelerating-trucking-use
• https://www.freightwaves.com/news/louisiana-bribery-scheme-gave-124-people-cdls-without-training-or-tests
• https://www.ttnews.com/articles/schneider-earnings-q2-2026

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

To Find Out More About My Freight Services

Visit https://freightcoachlogistics.com/

🤝 Shoutout to my sponsors!👇

• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/
• DAT Freight & Analytics | https://www.dat.com/
• Transportation Intermediaries Association | https://www.tianet.org/

Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Are your current carrier vetting processes actually protecting your business from the rising threat of double brokering? Or inadvertently leaving your logistics operations exposed to catastrophic nuclear verdicts?

Tom Dean of Renaissant is back to have another conversation about the absolute wild west of freight fraud we are navigating right now!

Bad actors are making a mad dash for cash as their window closes, and we are breaking down exactly how strict risk management, automated carrier compliance, and supply chain transparency are your only true defenses against getting burned.

Tom shares how Renaissant is revolutionizing the industry with virtual gate validation and their new partnership to stop fraudulent drivers before they ever touch your freight.

It is time to stop flying blind, hold the line on your carrier procurement, and start protecting the legitimate, ethical operators out there. Tune in to discover how to lock down your network and block out the shady players for good!

About Tom Dean

Tom Dean is the Founder and CEO of Renaissant, an AI-native logistics platform designed to bring digital control to the physical realities of freight movement. Renaissant's platform delivers complete yard control—from scheduling to gate access, dock execution, and yard management—helping logistics operators improve security, productivity, compliance, and safety.

Before founding Renaissant, Tom spent more than two decades at the intersection of analytics, markets, and operations. He served as Head of Global Commodity Trading for a $15 billion hedge fund, where he built teams combining fundamental analysis and quantitative research to optimize large trading portfolios. Earlier, he held leadership roles in electricity and natural gas trading at a Fortune 100 energy company.

Tom holds a B.S. in Accounting and Finance from Kansas State University and an MBA in Analytic Finance from the University of Chicago Booth School of Business.

Connect with Tom

• Website: https://www.renaissant.com/
• Email: [email protected]

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

To Find Out More About My Freight Services

Visit https://freightcoachlogistics.com/

🤝 Shoutout to my sponsors!👇

• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/
• DAT Freight & Analytics | https://www.dat.com/
• Transportation Intermediaries Association | https://www.tianet.org/

Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

How does the recent C.H. Robinson lawsuit actually impact your day-to-day carrier selection policies? Bryan Nelson is back to deliver the straightforward facts on freight broker liability and negligent selection!

We break down the massive $100M+ settlement, exploring how exerting too much control over drivers can trigger vicarious liability and why relying on publicly removed FMCSA SMS safety scores won't necessarily save you in a courtroom.

Bryan lays out exactly what a reasonable carrier selection policy should look like in today's litigation-heavy freight market, equipping you with the vital, no-nonsense insights you need to manage risk, revamp your broker-carrier operations, and protect your bottom line without overstepping your bounds!

About Bryan Nelson

Bryan J. Nelson is a transportation and logistics attorney assisting clients in the development and review of transportation agreements, the resolution and mitigation of cargo claims, and the establishment of corporate compliance strategies in accordance with state and federal regulations. Prior to joining Taylor Nelson, Bryan practiced as general counsel and served as a chief administrative officer in the transportation industry for over a decade, representing a family of companies that included a motor carrier, a third-party logistics corporation, and a transportation management system (TMS) provider.

Bryan graduated from Stetson University earning his juris doctorate and his master's degree in business administration. He received his undergraduate degrees in Accounting and Finance from Florida State University. With his hands-on experience in the transportation industry, Bryan recognizes and understands the unique challenges and opportunities facing transportation companies throughout the supply chain.

Connect with Bryan

• LinkedIn: https://www.linkedin.com/in/bryan-j-nelson-esq-mba-59876b1b/
• Email: [email protected]

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

To Find Out More About My Freight Services

Visit https://freightcoachlogistics.com/

🤝 Shoutout to my sponsors!👇

• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/
• DAT Freight & Analytics | https://www.dat.com/
• Transportation Intermediaries Association | https://www.tianet.org/

Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

How a fourth-generation produce farmer built a tech-forward logistics powerhouse? DeGroot Logistics' CEO Adam DeGroot talks about the realities of produce logistics and modern freight brokerage!

Adam brings a seriously unique, boots-on-the-ground perspective, having grown up on a family vegetable farm outside Chicago, and we get frank about what it takes to scale a specialized freight business in today's volatile market.

We dive straight into the trenches to cover the nuances of hauling highly perishable bulk commodities, the impact of freight technology and AI on streamlining operations, and why the transportation industry desperately needs better facility transparency to eliminate wasted driver dwell times.

If you want to build a genuinely resilient business where both shippers and carriers actually win, you need to tune in to this one!

Connect with Adam

• Website: https://degrootlogistics.com/ / https://degrootfarms.com/
• Email: [email protected]
• Phone: (815) 405-3305

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

To Find Out More About My Freight Services

Visit https://freightcoachlogistics.com/

🤝 Shoutout to my sponsors!👇

• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/
• DAT Freight & Analytics | https://www.dat.com/
• Transportation Intermediaries Association | https://www.tianet.org/

Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Learn the true secret to keeping your diesel technicians loyal and your fleet running at maximum uptime in this episode with our returning guests, Kyle and Kevin Coltrain of Coltrain Onsite!

They share their explosive first year in the mobile fleet maintenance game, scaling to over 100 employees and 70 technicians out in the field across 15 states.

We also break down the very real issues in the freight industry, from the technician shortage to why empowering your mechanics is your ultimate competitive advantage.

These guys are completely shifting the landscape of heavy-duty truck repair and fleet preventative maintenance by doing things the right way—focusing on elite customer service, eliminating the industry standard of "pencil-whipping," and building true accountability. They are even rolling out a brand-new proprietary tech application, Shield, designed to give fleet managers 100% real-time visibility and quality assurance on every single repair and DOT inspection.

If you're tired of dealing with zero transparency when your trucks break down on the road, build unbreakable customer loyalty, and learn how to truly innovate in the industry, don't miss out on insights these two deliver today!

About Kyle and Kevin Coltrain

Kyle Coltrain is the Executive Officer of Coltrain Onsite Fleet Care, leading the company's vision to establish Coltrain Onsite as the nation's most trusted mobile fleet maintenance provider by prioritizing quality, safety, and the exceptional performance of their skilled mechanics. With extensive experience driving growth and transformation in the fleet maintenance and repair industry, Kyle has held senior leadership roles at Epika Fleet Solutions, Cox Automotive, and Dickinson Fleet Services. He holds an MBA from Indiana University and a BBA from the University of Central Florida.

Kevin Coltrain is Co-Founder and Executive Officer of Coltrain Onsite Fleet Care, leading the company's mission to empower mobile technicians and elevate fleet care. With extensive experience in operational leadership and strategic growth, Kevin has built and lead high-performance teams of more than 250 employees. A cum laude graduate of the University of Miami's Herbert School of Business, Kevin combines academic rigor with real-world expertise. His values-driven leadership earned him the national Patriot Award for his support of military service members.

Connect with Kyle and Kevin

• Website: https://coltrainonsite.com/
• LinkedIn: https://www.linkedin.com/in/kylecoltrain/ / https://www.linkedin.com/in/kevincoltraincaneforhire/

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

To Find Out More About My Freight Services

Visit https://freightcoachlogistics.com/

🤝 Shoutout to my sponsors!👇

• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/
• DAT Freight & Analytics | https://www.dat.com/
• Transportation Intermediaries Association | https://www.tianet.org/

Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

How do digital freight broker tools actually prevent fraud while automating your day-to-day logistics operations? Today, Kary Jablonski from DAT joins us back to get straight to the facts about how recent capacity crunches and elevated fuel prices are forcing brokers to evolve or get left behind!

Kary breaks down how DAT's new Carrier Management Suite and their recent tech acquisitions are helping brokers digitize tribal knowledge, drive down operational costs, and build a rock-solid, fraud-resistant carrier network.

If you're serious about using data and automation in freight to make bulletproof buying decisions and scale your brokerage without adding unnecessary overhead, you can't skip this episode!

About Kary Jablonski

Kary serves on the DAT Freight & Analytics Executive team as EVP and GM, Trucker Tools & Broker Growth. Kary is the former CEO of Trucker Tools, where she led the company to a successful exit. While taking on her new role at DAT, she continues to lead Trucker Tools, staying committed to the company's vision and growth. Prior to Trucker Tools, she advanced through operations, logistics, and strategic planning roles with Uber in the U.S. and internationally and worked as a consultant with Deloitte. She currently lives in Chicago and enjoys anything active, especially running, golf, and basketball.

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

To Find Out More About My Freight Services

Visit https://freightcoachlogistics.com/

🤝 Shoutout to my sponsors!👇

• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/
• DAT Freight & Analytics | https://www.dat.com/
• Transportation Intermediaries Association | https://www.tianet.org/

Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/