The Friday Reporter

Olivia Morley is the Senior Agencies Reporter for AdWeek and no journalist has ever made pitching her easier -- at least from the limited research the FR Podcast has conducted.  With a background in agency work, agency research and agency trends, Olivia Morley tells us she has always wanted to be a journalist -- and that her job today is the one she's always wanted.  What sets Olivia aside from other journos is her specific instructions for PR specialists on what she covers.  And if it's campaigns you're pitching, she's only covering the biggest one of the year -- the Super Bowl.  So this episode won't cost you $8 mil for a single listen, but on the day after the big game -- and the big ads -- you might want to know more about trends in the ad industry from Olivia's point of view.  
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Episode two of the New Pubs series is with the insightful and smart Tara Palmeri from Puck News.  If you ask Tara what kinds of stories she's covering, she cares most about what insiders and journos are talking about AFTER the news of the day is reported -- in other words, what's the hot topic at happy hour.  And so far, her reporting is hitting the mark.  Not only has she captured those stories, but is also driving THE topics of happy hour.  In addition to a terrific career in broadcast, print and podcasting, Tara is also super proud of her more recent documentary on the Edgewood experiments.  Listen in today to hear more about Tara's great new work as senior political correspondent and partner at Puck.
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Kicking off a new set of conversations this month with some great new publications.  Today's conversation is with Leah Askarinam who is the senior editor for Grid.  With stints at the New York Times, the Hotline, Inside Elections and The Atlantic, this  reporter turned editor has a deep knowledge base of the hundreds of congressional districts and political contours of the United States.  Leah's oversight for this new publication on the street keeps an eye on politics, policy and the economy -- and does a great job of finding the intersection between this and all of the various verticals of their new publication.Tune in today to meet Leah and learn more about Grid!
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When asked how she got where she is today, Contessa Brewer gives a lot of credit to being in the right place at the right time.  What we also know about this award-winning journalist is that hard work had to play a role. Contessa Brewer is now a CNBC correspondent covering major news events -- with a special attention on gaming, casinos and insurance -- but has had a long and remarkable journey.  She shares the differences between reporting in small news markets to national news platforms, while also sharing the differences between hosting her own show to being in her role today.  With a busy career, Contessa dedicates her spare time to philanthropy for Saving Mothers and the complicated balance of raising twin boys.  Tune in to learn more about this amazing female broadcaster in the series! 
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As FOX News co-anchor of America's News Room and co-host of The Five, Dana Perino credits her career in public service and politics to where she is today.  Those of us that know her, know that it also took a great deal of hard work and dedication. At an early age, Dana's father asked her to choose two news articles daily that she would report on before dinner.  She reports that her family was very news oriented and perhaps that led her to analyze and evaluate situations so well that lawmakers, thought leaders and even the President of the United States to value her point of view.  With a passion for news and current events, Dana is also a voracious reader, dog lover and mentor to young women in politics.  Listen in today to learn more about the best read woman in the room -- Dana Perino. 
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Starting off the New Year with a series of female broadcasters -- first up is my dearest friend, Jeanette Hoffman, president of Marathon Public Affairs and political correspondent for MY9 New Jersey NOW.  Jeanette's career started in the New Jersey state house -- in the same office that John Stewart got his start -- and she has risen to the highest ranks of public affairs. Both New Jersey and national organizations seek her out for her smart guidance and support, while she remains one of the top GOP political correspondents in the state.  Tune in today to meet this mega star, political guru and college friend TODAY!!
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Dan Kois is writer, editor and podcaster for Slate.  With a beat that includes his interests and passions and a sense of humor about it all, Dan has been nominated numerous times for awards in the journalism space.  It was his recent piece on accepting every PR pitch he got in a day that drew Lisa to contact him - https://slate.com/human-interest/2022/11/pr-publicist-emails-journalism-oof.html.  Dan offers some insight into how journalists receive pitches, how often they're not relevant, and how being fully transparent about his PR Day of Yes led to some publicists diving right in -- while others simply ghosted the opportunity.  Tune in to hear more about Dan and his work. 
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As is the challenge in today's media landscape, today's guest has separated from CNN since our pre-recorded conversation.That aside, Chris Cillizza is among the busiest journalists in the political media business.  With a podcast, a YouTube show, a nightly newsletter and weekday briefs as his charge in his previous day job -- Chris reports that the way he has found time to also author his forth-coming book, is through daily writing.  Five hundred words daily make delivering an over 70,000 word product (his book) in a more manageable way.  Listen in to today's conversation to learn more about how his passion for politics and the importance of reporting has brought Chris Cillizza to some of the best known news outlets in D.C. (and the globe!)Tune In. 
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Simone Sebastian is the Editorial Director for Capital B - the newest Black News Nonprofit in the media world.  This groundbreaking news outlet came from a vision shared by its founders -- and delivers news to it's supporters and black audiences throughout the U.S. and across the globe.  Simone started her career in the traditional newsroom -- writing her first piece for the Detroit Free Press at just 17 years old -- and jokes that it's those vintage news styles that has brought her to modern news delivery.  With verticals in climate, education, health and criminal justice -- Simone's team at Capital B is reporting about the issues with which they know Black America is incredibly engaged.  She is based in Atlanta, Ga., but the reach of Capital B is online and everywhere.  Listen in today to meet Simone and find out more about their year-old news organization.And get on over to their site and support this tremendous news effort -- https://checkout.fundjournalism.org/memberform?org_id=capitalbnews&campaign=7018Y000001a3D4QAI
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How many books does the books editor at Vulture read a week?  You'll have to listen in today to hear from Maris Kreizman to find out for sure.  In today's episode, Lisa visits with her childhood friend and host of The Maris Review, who has some insightful reflection on the power of free speech.  With as many remarkable books in publication, it takes publicists knowing Maris' preference to get her attention about a new read -- much like a good PR person has to know who to pitch to land the story. Maris is a brilliant creative mind, a published author, a karaoke fan and mom to a 15 year old pug named Bizzy.  Listen in today to learn more about the world of publishing, books and the amazing Maris Kreizman. 
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